Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

1. Coming up with a
Billion Dollar Idea
Rajat Garg (CEO)

2. SocialAppsHQ – 1.5 million customers
• Enables companies to Engage and Grow their customer base
• Only Social Media Marketing platform that encompasses all into
one

3. Fundamentals
Essential ingredients of any good opportunity

4. Are you improving _______by 10x
Forest officials using drones to
protect rhinos

5. Is there a tail wind?

6. What will make it hard for others to copy?

7. What are the Major Risks?

8. Major Technology Shifts

9. “The” Mobile

10. Amazon’s Drones

11. Google’s Glass

12. Tesla – First usable Electric Car

13. Jet Pack – EscapeTraffic

14. The Trends
Technology advancement causing major waves

15. Smartphone Users – 30% of 5.2 bn phones
Source: KPCB Internet Trends 2014

16. Tablets – Growing 52%YOY
Source: KPCB Internet Trends 2014

17. Video Consumption has moved fromTV
Source: KPCB Internet Trends 2014

18. eCommerce in India (not include travel)

19. Education, Healthcare …
1) Education –
1) 550 Million people in India going through school/college
2) $115 Bn by 2018 (Technopak)
3) Additional 34 million seats in K12 required by 2018
4) Costs are high, students still not prepared for jobs that
exist!
2) Healthcare –
1) Market set to grow to $160 Bn by 2017 (78Bn in 2012)
2) Health care related IT spend set to explode

20. Which stage of trend are you at?
Too Early, high cost of
educating customers.
e.g. eCommerce 3-4
years back
Too Late, high
competition, hard to
differentiate.

21. Let’s Dissect
Mobile App Ecosystem

22. Ecosystem development stages (like in Web)
App
Development
• SDKs
• IDEs
• API kits
• Multi OS
deployment
tools like
PhoneGap, Parse
and Shephertz
Marketing
• App Store
Optimization
• Referral Tracking
• Ad Networks
• App Engagement
Tools
• Analytics
• Retargeting
Revenue
• In App Payment
Systems
• Subscription
Management
• Ad Networks
• In game virtual
currency
platforms
Optimization
• A/B Testing Tools
• Life Cycle
Management
Too Busy High Activity Savvy Players
Innovative
Companies
Only

23. Evolution of Ecosystem in different stages
App Development
Marketing
Revenue
Optimization

24. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052