Knowledge Foundry - Presentation to Zensar Techshowcase - An iSPIRT ProductNation Initiative. Advanced segmentation and profiling to target Ads and helps run smart campaigns and helps e-commerce with tools with Amazon-like recommendations.

1. September 2013

2. Introducing

3. The Product
• Marketing Personalization Platform
• For e-Commerce & Rewards/Loyalty programs
• Personalize Customer Experience across engagement channels
• Email
• Website
• Mobile App

4. • Advanced Segmentation & Profiling
• Customer List Management
• Smart Campaigns
• Deep Campaign Analysis
• Powerful Recommendation Engine
Features

5. Architecture
Web / API Layer
MongoDB (Sharded Cluster)
Redis
Reco
Engine CaMSAnalytics
Engine
MySQL Cluster
Browser Browser
Plugins /
Adapters
SaaS JS Snippet Product & Customer Data
Email
Service
Providers
(SendGrid,
MailChimp etc)

6. Company Profile (Knowledge Foundry)
• Boutique analytics consulting firm
• Started in 2008
• Worked with several Fortune 500 clients in retail, consumer
goods, banking, technology verticals.

7. Team
• 12+ years of experience in software development (Amazon, Motorola,
Nokia Siemens Networks
• Interests include Large-Scale Distributed Systems, Web Services and
Cloud Computing
• Holds B.E. (Computer Science) from Bangalore University
• 10+ years of experience in software systems development (Amazon, IBM, Wipro)
• Interests include Server side architecture design, Web Services, designing highly
scalable data stores, Web application design and development, and leading
engineering teams
• Holds M.S. (Computer Science) from North Carolina State University, and B.E.
(Computer Science) from Bangalore University

8. About us
• 15 years of experience in analytics (Marketics) and management consulting (Booz & Co)
• Advised clients in Telecom, Retail, and Financial Services sectors
• Interests include distribution analytics, direct campaigns, and retail assortment
• MBA (IIM Ahmedabad) and B.Tech. (IIT Bombay)
• 8+ years of experience in analytics (Citigroup, SAS), and procurement (L&T)
• Advised clients in Banking, Retail, and B2B marketing sectors
• Interests include optimization, inventory management, campaign analytics and
assortment
• Ph.D. in Operations Research (North Carolina State Univ.) and B. E. (REC Surathkal)

9. THANK YOU
16/1, 2nd Floor, AVS Compound
Koramangala 4th Block
Bangalore-560034
India
+91-080-41105544
+1-732-993-3599
hr@knowledgefoundry.net