ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people.  It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day. Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.  www.ProductCampBoston.org

1. Getting Your Product Noticed:
The Experts Guide
Bobbie Carlton @BobbieC
Innovation Women @WomenInno
Mass Innovation Nights @MassInno
Carlton PR & Marketing @CarltonPRM

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Agenda – Why The “Experts”?
—That’s not a typo
—A quick story for context
—Advice for launchers
—AMA

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The Situation

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Time on my Hands

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The Place

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What Did the Museum Need?

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Innovation Days

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Supporting the Startups
— Early companies
rarely have
enough
marketing
resources. They
need our help.

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The Experiment: Innovation Nights

12. The Start of a Community

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Everyone wins when you
do crowdpromoting right–
the model rewards those
who support the common
cause.

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- The greater good
- Everyone wins
- It’s the people

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• Always start with goals
• Who is your target market?
• Launch a complete product
• Beta customers
• Let’s talk about PR
• The truth about press releases
Advice for Launchers

18. Bonus Slide: Messaging Matrix
Behind Parity Ahead
High
Defense Launch focus
Medium
Low
Education or
thought
leadership
Competitive landscape
Customerinterestorawareness

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Thank You
(Give me your card for slides.)