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Product  Managers  are  from  Pluto  
and
  UXers  are  from  Uranus


February  19,  2015
Thanks!  
Kirsten Mann
Director of User Experience & Online Support
CONFIDENTIAL        |        3
Featured  Project:
Dubai  InternaOonal  Airport      |      US  $4.5B  Value
Trusted  by  the  world’s  largest  projects
Product  Managers  are  from  Pluto*  
and  UXers  are  from  Uranus  



19  February  2015
Product  Anonymous  Meetup  -­‐  Melbourne
CONFIDENTIAL        |        4
•  Set  the  scene
•  PresentaOons  (5  mins  each)
•  Panel  Discussion

What’s  happening  tonight?
CONFIDENTIAL        |        5
Our  Purpose:  What  drives  us  at  Aconex
“Our purpose is to transform the way
people work together to deliver and
operate built assets, using technology
to make the process fairer, easier and
more efficient for everyone involved”
CONFIDENTIAL        |        6
The  VeneOan  Hotel  &  Resort,  Macao
15,000  capacity  stadium
3,000  luxury  hotel  suites
2,000  person  capacity,    
3-­‐storey  site  shed
ParOcipaOng  organizaOons 
290
Users 
7,873
Total  mail  transacOons 
19.9  million
Total  drawings/controlled  docs   
9.5  million
CONFIDENTIAL        |        7
So  what  does  the  UX  and  Product  Team  do  at  Aconex?
The  Aconex  UX  Team  provides  design  direcOon  and  insight,  assisOng  the  product  management  and  
development  teams  on  their  mission  to  create  smart,  powerful  and  efficient  sojware  that  delights  
users.
-­‐  we’re  a  voice  for  the  user!
Technology
User  Experience
Product  Management
What is feasible, given time,
resources and budget.
What is the value to our business?
How do we get more clients?
What is useful and desirable to our
users?
CONFIDENTIAL        |        8
So  what  does  the  UX  and  Product  Team  do  at  Aconex?
5  years  ago….
Technology
UX
CONFIDENTIAL        |        9
So  what  does  the  UX  and  Product  Team  do  at  Aconex?
The  Aconex  UX  Team  provides  design  direcOon  and  insight,  assisOng  the  product  management  and  
development  teams  on  their  mission  to  create  smart,  powerful  and  efficient  sojware  that  delights  
users.
-­‐  we’re  a  voice  for  the  user!
Technology
User  Experience
Product  Management
What is feasible, given time,
resources and budget.
What is the value to our business?
How do we get more clients?
What is useful and desirable to our
users?
CONFIDENTIAL        |        10
 ?
CONFIDENTIAL        |        11
•  Set  the  scene
•  PresentaOons
•  Panel  Discussion

We’re  up  to…
CONFIDENTIAL        |        ‹#›
Featured  Project:
Dubai  InternaOonal  Airport      |      US  $4.5B  Value
Trusted  by  the  world’s  largest  projects
Adapt  and  learn
Mark	
  Smith	
  
Senior  Product  Manager
David	
  McNamara	
  
Senior  User  Experience  Designer
13
I’m  beginning  to  think  sufficiently  
advanced  UX  design/leadership  is  
indisOnguishable  from  good  product  
management.
CONFIDENTIAL        |        ‹#›
Marina  Bay  Sands  Casino  Resort,  Singapore
It depends
CONFIDENTIAL        |        ‹#›
Featured  Project:
Dubai  InternaOonal  Airport      |      US  $4.5B  Value
Trusted  by  the  world’s  largest  projects
Adapt  and  learn
Mark	
  Smith	
  
Senior  Product  Manager
David	
  McNamara	
  
Senior  User  Experience  Designer
CONFIDENTIAL        |        17
CONFIDENTIAL        |        18
CONFIDENTIAL        |        19
CONFIDENTIAL        |        20
CONFIDENTIAL        |        21
CONFIDENTIAL        |        22
CONFIDENTIAL        |        23
CONFIDENTIAL        |        24
We’re from Alpha Centauri..
CONFIDENTIAL        |        25
Image  by:  ESO/L.  Calçada    hpps://flic.kr/p/dkneVc    
Alpha Centauri is the closest binary star to our Solar System..
CONFIDENTIAL        |        26
We  want  to  explode  the  myth  (at  least  @  MYOB)        
Image  by:  ardithelionheart@ymail.com  hpps://flic.kr/p/eHKY4A
CONFIDENTIAL        |        27
A  bit  about  us…
Image  by  (modified):  Jeff  Eaton  hpps://flic.kr/p/b33qNK
CONFIDENTIAL        |        28
@MYOB,  PM’s  and  UX’er  are  a  team.  (Like  Neil  Armstrong  and  Buzz  Aldrin)  
Image  by:  NASA
CONFIDENTIAL        |        29
However  things  don’t  always  go  to  plan..
Image  by:  NASA
CONFIDENTIAL        |        32
•  Set  the  scene
•  PresentaOons
•  Panel  Discussions

We’re  up  to…
CONFIDENTIAL        |        33
Yas  Island,  U.A.E.      |      US  $40B  Value
Thank  You

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Product Managers are from Pluto and UXers are from Uranus

  • 1. Product  Managers  are  from  Pluto   and  UXers  are  from  Uranus February  19,  2015
  • 2. Thanks!   Kirsten Mann Director of User Experience & Online Support
  • 3. CONFIDENTIAL        |        3 Featured  Project: Dubai  InternaOonal  Airport      |      US  $4.5B  Value Trusted  by  the  world’s  largest  projects Product  Managers  are  from  Pluto*   and  UXers  are  from  Uranus   19  February  2015 Product  Anonymous  Meetup  -­‐  Melbourne
  • 4. CONFIDENTIAL        |        4 •  Set  the  scene •  PresentaOons  (5  mins  each) •  Panel  Discussion What’s  happening  tonight?
  • 5. CONFIDENTIAL        |        5 Our  Purpose:  What  drives  us  at  Aconex “Our purpose is to transform the way people work together to deliver and operate built assets, using technology to make the process fairer, easier and more efficient for everyone involved”
  • 6. CONFIDENTIAL        |        6 The  VeneOan  Hotel  &  Resort,  Macao 15,000  capacity  stadium 3,000  luxury  hotel  suites 2,000  person  capacity,     3-­‐storey  site  shed ParOcipaOng  organizaOons 290 Users 7,873 Total  mail  transacOons 19.9  million Total  drawings/controlled  docs   9.5  million
  • 7. CONFIDENTIAL        |        7 So  what  does  the  UX  and  Product  Team  do  at  Aconex? The  Aconex  UX  Team  provides  design  direcOon  and  insight,  assisOng  the  product  management  and   development  teams  on  their  mission  to  create  smart,  powerful  and  efficient  sojware  that  delights   users. -­‐  we’re  a  voice  for  the  user! Technology User  Experience Product  Management What is feasible, given time, resources and budget. What is the value to our business? How do we get more clients? What is useful and desirable to our users?
  • 8. CONFIDENTIAL        |        8 So  what  does  the  UX  and  Product  Team  do  at  Aconex? 5  years  ago…. Technology UX
  • 9. CONFIDENTIAL        |        9 So  what  does  the  UX  and  Product  Team  do  at  Aconex? The  Aconex  UX  Team  provides  design  direcOon  and  insight,  assisOng  the  product  management  and   development  teams  on  their  mission  to  create  smart,  powerful  and  efficient  sojware  that  delights   users. -­‐  we’re  a  voice  for  the  user! Technology User  Experience Product  Management What is feasible, given time, resources and budget. What is the value to our business? How do we get more clients? What is useful and desirable to our users?
  • 10. CONFIDENTIAL        |        10 ?
  • 11. CONFIDENTIAL        |        11 •  Set  the  scene •  PresentaOons •  Panel  Discussion We’re  up  to…
  • 12. CONFIDENTIAL        |        ‹#› Featured  Project: Dubai  InternaOonal  Airport      |      US  $4.5B  Value Trusted  by  the  world’s  largest  projects Adapt  and  learn Mark  Smith   Senior  Product  Manager David  McNamara   Senior  User  Experience  Designer
  • 13. 13 I’m  beginning  to  think  sufficiently   advanced  UX  design/leadership  is   indisOnguishable  from  good  product   management.
  • 14.
  • 15. CONFIDENTIAL        |        ‹#› Marina  Bay  Sands  Casino  Resort,  Singapore It depends
  • 16. CONFIDENTIAL        |        ‹#› Featured  Project: Dubai  InternaOonal  Airport      |      US  $4.5B  Value Trusted  by  the  world’s  largest  projects Adapt  and  learn Mark  Smith   Senior  Product  Manager David  McNamara   Senior  User  Experience  Designer
  • 17. CONFIDENTIAL        |        17
  • 18. CONFIDENTIAL        |        18
  • 19. CONFIDENTIAL        |        19
  • 20. CONFIDENTIAL        |        20
  • 21. CONFIDENTIAL        |        21
  • 22. CONFIDENTIAL        |        22
  • 23. CONFIDENTIAL        |        23
  • 24. CONFIDENTIAL        |        24 We’re from Alpha Centauri..
  • 25. CONFIDENTIAL        |        25 Image  by:  ESO/L.  Calçada    hpps://flic.kr/p/dkneVc     Alpha Centauri is the closest binary star to our Solar System..
  • 26. CONFIDENTIAL        |        26 We  want  to  explode  the  myth  (at  least  @  MYOB)         Image  by:  ardithelionheart@ymail.com  hpps://flic.kr/p/eHKY4A
  • 27. CONFIDENTIAL        |        27 A  bit  about  us… Image  by  (modified):  Jeff  Eaton  hpps://flic.kr/p/b33qNK
  • 28. CONFIDENTIAL        |        28 @MYOB,  PM’s  and  UX’er  are  a  team.  (Like  Neil  Armstrong  and  Buzz  Aldrin)   Image  by:  NASA
  • 29. CONFIDENTIAL        |        29 However  things  don’t  always  go  to  plan.. Image  by:  NASA
  • 30.
  • 31.
  • 32. CONFIDENTIAL        |        32 •  Set  the  scene •  PresentaOons •  Panel  Discussions We’re  up  to…
  • 33. CONFIDENTIAL        |        33 Yas  Island,  U.A.E.      |      US  $40B  Value Thank  You