Working on a product at a start-up is a lot different to working on one at an established company. Limited resourcing means you wear a lot of hats, things change quickly, spending a day working on the wrong thing makes a real difference and the budget (if there's one at all) is probably smaller. Co-founders Morgan Ranieri & Francisco Trindade will share their experience of YourGrocer - a Melbourne based start-up working on making local shopping convenient. They'll discuss examples & learnings from the past year including successes and failures. And they welcome your feedback.

1. DEFINING YOUR
PRODUCT &
THE BENEFITS OF NOT HAVING
MUCH MONEYProduct Anonymous July 2014

3. MORGAN RANIERI
Co-founder
Ex ThankYou Group
FRANCISCO TRINDADE
Co-founder
Ex ThoughtWorks

4. LEVEL THE PLAYING FIELD BETWEEN LOCAL
SHOPS AND SUPERMARKETS

6. LESSONS FROM HERE

7. RULES OF ENGAGEMENT

8. PRAGMATISM

9. “NOTHING IS GOING TO
WORK”

10. CUSTOMER, CUSTOMER,
CUSTOMER

11. FOCUS

12. Thank You!
@frankmt
francisco@yourgrocer.com.au
FRANCISCO TRINDADE
@morganranieri
morgan@yourgrocer.com.au
MORGAN RANIERI
www.yourgrocer.com.au
(you can still order for Friday evening…)