4. Digital marketing is any marketing effort delivered
over a digital channel-specificially the
internet,although mobile and other digital mediums
are, tecianically,included.Digital marketing also
called online marketing , is the promotion of brands
to connect with potential customers using the
internet and other forms of digital marketing
communication.this includes not only email,social
media and web-based advertising, but also text and
multimedia messages as a messages s a marketing
channel.
5. TYPES OF DIGITAL MARKETING:
⦁ SOCIAL MEDIA MARKETING -used as a digital
marketing
⦁ SEARCH ENGINE OPTIMIZATION- It is the popular
search engines.
⦁ E-mail Marketing -it is successful model in digital
marketing strategy.
⦁ Affilate Marketing- the performance
⦁ Influencer Marketing
⦁ Viral Marketing