2. UNIVERSE AND POPULATION
Refers to the total of items about which
information is required for a particular study
Universe
Refers to the total of all items in a field of inquiry
Population
Slide # 2
4. POPULATION
A group of individuals that have one or more
characteristics in common that are of interest
to the evaluator / researcher
A population is a group of individuals’
persons, objects, or items from which
samples are taken for measurement for
example a population of presidents or
professors, books or students.
Slide # 4
5. SAMPLE
A small proportion of a population selected
for Observation and Analysis
A sample is a finite part of a statistical
population whose properties are studied to gain
information about the whole (Webster, 1985).
Slide # 5
6. Types of population
Target population : is the set of individuals or
objects for which the researcher wishes to
generalize findings.
The accessible population: is the portion of the
target population that is available to researcher.
Sample: it is the subset of population drawn
from the accessible population.
9. INTRODUCTION
Sampling is a process of selecting
representative units of a population for study in a
research. It is the process of selecting a subset of
population in order to obtain information
regarding a phenomenon in a way that represents
the entire population.
10. Sampling is the process of selecting a sample
from the target population. A target population
consists of people or objects meeting the
designated set of criteria of interest to the
researchers. The term target population does not
necessarily pertain to human beings
11. Sampling helps….
It reduces the time and cost
It saves labour.
The quality of study is often better with sampling
than with a complete coverage.
It provides much quicker results
Precision and accuracy of data .
12. ADVANTAGES OF
SAMPLING
Economy in expenditure
Economy in time
Greater scope
Greater accuracy
Organization of convenience
Intensive and exhaustive data
Suitable in limited resources
Better report
13. DISADVANTAGE OF
SAMPLING
Chances of bias
Difficulty in getting representative supply
Need for specialized knowledge:
Changeability of units
Impossibility of sampling:
14. CHARACTERISTICS OF A
GOOD SAMPLE
Representative: A good sample is one, which
within restriction imposed by its size will reproduce
the characteristics of the population with the
greatest possible accuracy.
Free from bias and error: It should be free from
error due to bias or due to deliberate selection of
the unit of the sample.
It should be free from random sampling error.
15. Contin…
No substitution and incompleteness :There should
not suffer from incomplete coverage of the units
selected unit by some other more convenient in any
way.
Appropriate sample size: Relatively small sample
properly selected may be much more reliable than
large samples poorly selected. But at same time, it is
very essential that the sample is adequate in size so
that it can become more really reliable.
16. Contin…..
In the sample, only such units should be included,
which as far as possible, are independent.
While constructing a sample, it is important that
measurable or known probability sample techniques
are used.
17. THE SAMPLING PROCESS
Define the population (Target population)
Specify sampling frame (Accessible population)
Specify sampling unit (Inclusion & Exclusion
criteria)
Specify sampling method of
measurement(Probability or non probability)
Determine sample size
Specify sampling plan
Select the sample
18. METHODS OF SAMPLING
Probability
Sampling
Non-Probability
Sampling
Every individual has an
equal chance of being
chosen for study
In this method the
Researcher uses whatever
Subjects are available or
considered significant
Example:
Random Sampling
Systematic Sampling
Example:
Purposive Sampling
Convenience Sampling
Slide # 18
19. PROBABILITY SAMPLING
E.g.: All Students of a particular Class in a College
1. Simple random sampling
2. Systematic sampling
3. Stratified sampling
4. Cluster sampling
Selecting at random
Selecting every nth case
Sampling within groups of the population
Surveying whole clusters of the population
sampled at random
Slide # 19
20. NON–PROBABILITY SAMPLING METHODS
Convenience sampling within groups of the
population
1. Convenience sampling
2. Voluntary Sampling
3. Quota Sampling
Sampling those most convenient
The sample is self – selected
Slide # 20
21. NON–PROBABILITY SAMPLING METHODS
Building up a sample through informants
4. Purposive sampling
5. Snowball Sampling
Hand – picking supposedly typical or
interesting cases
Slide # 21
23. Simple random sampling
The probability of being selected is “known
and equal” for all members of the population
Blind Draw Method (e.g. names “placed in
a hat” and then drawn randomly)
Random Numbers Method (all items in the
sampling frame given numbers, numbers
then drawn using table or computer
program)
24. Simple random sampling
Advantages:
Known and equal chance of selection
Easy method when there is an electronic
database
Disadvantages
Complete accounting of population needed
Cumbersome to provide unique designations
to every population member
Very inefficient when applied to skewed
population distribution
26. Systematic sampling
It is formed by selecting every nth item
from the universe where `n` refers to the
sampling interval
The sampling interval can be determined by
dividing the size of the universe by the size
of the sample to be chosen.
27. Advantages
Known and equal chance of any of the SI “clusters”
being selected
Efficiency..do not need to designate (assign a
number to) every population member, just those
early on on the list
Less expensive…faster than SRS
Disadvantages:
Small loss in sampling precision
Potential “periodicity” problems
Its not truly random
28.
29. Stratified sampling
The population is separated into homogeneous
groups/segments/strata and a sample is taken from each. The
results are then combined to get the picture of the total
population.
Sample stratum size determination
Proportional method (stratum share of total sample is stratum
share of total population)
Disproportionate method (variances among strata affect sample
size for each stratum
30. Advantage:
More accurate overall sample of skewed
population.
It is superior to SRS
Sample can keep small in size with out losing
accuracy
Characteristic of each stratum can be estimated
and comparison can be done.
Disadvantage:
More complex sampling plan requiring different
sample sizes for each stratum
It is very costly tp prepare a stratifued list of all
members
Possibility of faulty classification
31.
32. Cluster sampling:
In this method population is divided into
groups (clusters), any of which can be
considered a representative sample. These
clusters are mini-populations and therefore
are heterogeneous. Once clusters are
established a random draw is done to select
one (or more) clusters to represent the
population
33. Contii…
Cluster sampling means random selection of
sampling units consisting of population elements.
Each such sampling unit is a cluster of population
elements. Then from each selected sampling unit,
a sample of population elements is drawn by
either simple random selection or stratified
random selection
34. Advantages
Economic efficiency … faster and less expensive than
SRS
Does not require a list of all members of the universe
Disadvantage:
Cluster specification error…the more homogeneous
the cluster chosen, the more imprecise the sample
results
37. Convenience samples
samples drawn at the convenience of the
interviewer. People tend to make the
selection at familiar locations and to choose
respondents who are like themselves
38. Advantages
Convenience sampling is the cheapest and simplest
Does no require a list of population
Does not require any statistical expertise
Disadvantages
Highly biased
Least reliable sampling method
Finding cannot generalized
39. Quota Sampling Methods
It uses a convenience sampling technique with an added feature- a
strategy to ensure the inclusion of subject type likely to be
underrepresented in the convenience sample. The goal of quota
sampling is to replicate the proportions of subgroups present in the
population.
Technique is similar to that used in stratified random sampling.
Quota sampling requires that the researcher be able to identify
subgroup I the target population that are important for achieving
representativeness in the problem being studied.
40. Advantages
Less costly
Easy administratively
It is independent of the existence of sampling frames.
Disadvantages
Not possible to estimate sampling error
Not provide a representative sample respondents
In this type investigator often selects those
respondents whom he knows.
41. Snowball sampling
It is also known as nominated sampling, in
which study subject are asked to provide
referrals to other study subjects
It is also know as network sampling or link-
tracing sampling
42. Advantage
It is very useful in studying social groups,
informal group.
It is useful for smaller population for which no
frames are readily available
Disadvantage
Does not allow the use probability statistical
method
It id difficult to apply for large population
Does not ensure the inclusion of all elements
43. Judgment or purposive
samples that require a judgment or an “educated guess”
on the part of the interviewer as to who should represent
the population..
In sampling in which subjects are selected
because they are identified as knowledgeable
regarding the subject under investigation.
44. Advantages
it is very simple to draw
It is les costly and involves les field work
It is more representative of typical condition.
It guarantees inclusion of relevant elements in the
sample
Disadvantage
it is not always reliable
Researcher need considerable knowledge about the
population
Less efficient for generalizing
45. Voluntary sampling
Is a type of In which volunteers either offer or
are actively participate in a study.
A request for volunteers might be through an
international organization
46. Expert sampling
In which the researcher selects study
participants based on the need to ascertain how
expert in a field would react to judge the
phenomena of interest for the study.
47. Event sampling
in which the investigator is concerned only
with sampling from those specific occurrences
Or events that are relevant to the study.
48. Time sampling
Researcher who are concerned with
collecting data on activities that take place at
specific times of the day or night.
49. Nature of researcher
FACTORS INFLUENCING
SAMPLING PROCESS
50. Sample size
It is important step in a sample is to determine the
size of the sample. This involves both statistical and
non statistical considerations
Resources available
Nature of study
Method of sampling followed
Nature of respondents and other field condition
Nature of population