1. Priyanka Dhyani
Mobile: 0406 636 456, email: priyankadhyani18@gmail.com
Visa Type : Permanent Resident (Australia)
PROFESSIONAL EXPERIENCE
NIELSEN INNOVATION PRACTICE Delhi, India
Senior Manager / Manager / Senior Analyst / Analyst Apr’09 to Mar’15
Expertise in Nielsen Services: Worked extensively as a research partner for some of the largest FMCG
clients (RB, Mondelez International, Coca Cola, Nestle, Dabur, SCJ & a few local clients).
Key Responsibilities:
• Account Management through developing the account plan, tracking & delivering on the
business plans and financial targets. The job responsibility also included internal stakeholder
management in regards to revenue expectations from the accounts handled.
• Consulting with clients on marketing related business issues and providing them appropriate
Nielsen research solutions to address it. This also included fostering positive client relationships.
• Team Management by handling a team (3-4 team size usually). This includes supervising,
reviewing, mentoring and coaching them together with evaluating their performance at regular
intervals.
• Collaborate with internal teams (field teams, junior analysts, project developers, diagnostics
teams, tabulation teams etc.) to produce end-to-end quantitative research projects. This
included reviewing proposals, questionnaires, forecasts, reports and also presenting proposals
and final reports to the clients.
• Forecasting volume potential for new products using proprietary model which leverages
consumer’s responses and client’s planned marketing support.
o Also involved working closely with brand managers to help plan marketing support for
their upcoming innovations.
• Business Development by introducing new services / tools to existing clients and also by pitching
in Nielsen suite of services to new clients.
• On-site presence & rhythmic catch ups with clients aimed at discussing and closing any loops on
already delivered reports, identifying newer business opportunities & increasing engagements by
way of having agenda led discussions. The core objective was to be visible at client side leading
to more & more strategic business issues being discussed with Nielsen teams.
Additional Responsibilities:
• For RB-Nielsen partnership, had an additional responsibility of leading Pest relationship globally
and driving entire business together with Global Director – worked extensively on Pest Australia
innovations for RB in this role.
• Apart from regular project related work, have been doing thought leadership work for clients
like Innovation report cards, Category Meta-analysis, Understanding drivers of successful
concepts, Setting up standard marketing plans etc.
• Have also been worked on several process improvement (R&D) projects such as Cycle Time
Reduction, Reviewing Demographics and Validating / Revamping Current Methodologies etc.
• Represented Nielsen as a brand ambassador in campus recruitments, together with HR.

2. Key Achievements:
• Promoted 3 times (Analyst – Senior Analyst – Manager – Senior Manager) within Nielsen over a
span of 6 years.
• Awarded “Marketing Excellence Award” in Agency Event 2012 organized by Mondelez
International India.
• Awarded 7 Simply Excellent Awards at Nielsen.
o Handling tricky forecast & massive workload during first year with BASES.
o Impactful project delivery on few high visibility projects.
o Offering integrated solutions to clients.
o Leading the efforts on a massive thought leadership initiative across markets.
o Working on impactful learning presentation delivered to client’s top management.
o Delivering quality reports during extremely high workload period.
o Sustained client appreciation & quick learning on extended role offered.
• Have won several accolades from clients on quality of work & high engagement levels.
Key Skills:
• Knowledge of varied range of Nielsen research solutions - BASES suite of services (Snapshot,
PreBASES, Idea Screener, BASES I, BASES II, BASES Price Advisor, MBA, Decision Point etc.),
Nielsen Desktop / Advisor, Customized services (concept test, product test, Home usage test,
PSMs, segmentations, U&A etc), Qualitative research (Factors Qual), Nielsen Analytical
Consulting etc.
• Statistical tools - Working knowledge of statistical platform - SPSS
• MS Office - Excel, PowerPoint, Word
• Cross Tabulation Tools - Quanvert
EDUCATION
FORE SCHOOL OF MANAGEMENT – Delhi, India 2007-2009
Post Graduate Diploma in Management
Specialized in Marketing
BANASTHALI VIDYAPEETH – Rajasthan, India 2004-2007
Bachelors of Science (Honours)
Specialized in Computer Science & Mathematics
NON ACADEMIC PURSUITS
• Participated in Invitational World Youth Mathematics Inter-City Competition held at City
Montessori School, Lucknow in 2002.
• Represented Banasthali Vidyapeeth as Captain in All India Inter University Cricket Tournament,
organized by University of Calcutta in 2006.
• Represented Uttarakhand state as Captain in the National Softball Championship held at Goa
• Participated in several State level championships for volley ball and basket ball.