the new tonic in the market.

1. TEAM LEADED BY : SHAH PRIYANK (SEM 8)
[162080290083]
Mentor : Dr. VRUNDA SHAH
[PHARMACOGNOSY]

2.  Immune system of a population plays the most
pivotal role, even if the virus were to spread in
wider area people will still stand a chance to fight
off this deadly virus.
 The one’s with weaker immunity will be hit the
hardest, so after keeping up with the basic
precautions of wearing a mask and general
hygiene and sanitation, its time to build our
immune system for the worse.

3.  With the lockdown in pace, its general idea to lie
reliance on packed food which might taste well but for
our body and overall growth, not too much.
 This overlooks the general well-being of the
population which will come handy in near future.
 If people are healthy, then threats from invisible
assassins can be dealt with.
 Moreover, many immune booster tonics are available
which can eradicate symptomic problem but their
genuinity is yet to be known.
 The effectiveness of any herbal tonic depends upon
choice and purity of herbs and their interaction with
each other.

4.  ATRI=one of the infamous saptarishi
HARITAKI= harde (main ingredient of the formulation)
 Immune booster tonic especially for respiratory diseases
formulated with 16 herbs including
1. Dashamoola [anti-inflammatory, antipyretic,
bronchodilator and antimicrobial properties]
2. HARITAKI [promotes bodily fluid movements]
3. Yava, chitrak and bala [improves physical strength,
immunity and metabolism]
4. Shati [antiviral and immune booster]
5. atmagupta [relieves respiratory problems and
bronchodilator]
All this herbs helps together in relaxing respiratory spasms,
expels mucus out of the tract and eases breathing along
with giving immunity against diseases.

5.  Container = plastic
[cheaper, inert and
gives more shelf life]
 Capacity = 250mg,
300mg, 500mg and
1000mg
 The bottles are
accompanied with
plastic screw cap for
better and elongated
product satisfaction.

6. Medias:
 Social media
advertisement
 Newspaper
advertisement
Different point
strategies:
 Cheaper price
 Less side effect with
no herb interaction
 Easily availability
throughout the
online market.

7. 0
50
100
150
200
250
300
350
400
250mg
300mg
500mg
 The chart
provides the
marketing
research of
various
companies
against AHR.

8.  The virus fighting capacity of a population could
be a game changer in the spread of COVID-19 war.
 The herbal tonic will rejuvenate the entire body
and immune system, so that we all remain in good
spirits in the crisis.
 This tonic will not only protect but will ensure that
the body functions properly and those with the
pre-existing conditions are also taken care of.
 In the world of adulterated food, our bodies are
severely compromised, so it wont be a bad deal to
have this tonic protect us from all that is unknown
right now.