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FitBees: Marketing Plan for Android Application
- 1. Making lifestyle healthy & sweet
- 5. The importance of physical fitness cannot be emphasized enough In today's society there is a greater need to increase the daily activity level to maintain both cardiovascular fitness and body weight.
- 6. Exercising does not have to be something boring and dreaded. EXERCISING can be something that you enjoy that helps to increase the overall happiness in your life
- 7. Who Needs Physical Fitness? Everyone! It is important for all people to stay active throughout their lives. Because of busy work and home lives, most people do not get the recommended amount of physical fitness daily
- 8. FITBEES helps people to become more productive by lowering their overall costs with innovative wellness programs and strategies.
- 9. FITBEES focuses on 2 things: Healthier lifestyle Something for Everybody
- 10. SetYour Fitness Goal Get guidance from our professionals Track and Measure your Progress Discover the new you
- 13. Ability to interact with consumers by responding and anticipating their needs Tie-ups with famous health-care centers and professionals. Simple yet effective methods Authentic and reality based content
- 15. Alarms and Notifications Monthly/weekly goals and exercise routine Diet charts Manage calorie intake Healthy recipes ‘Motivate me’ option Various options like Yoga and Zumba Talk to experts and professionals
- 16. FITBEES will be positioned as the favored destination for college students and young professionals in the age group of 18- 40, looking for maintaining or building a healthier lifestyle. The app will be an obvious choice for diet conscious and fitness oriented people.
- 18. POTENTIAL CUSTOMERS 45% 45% 10% COLLEGE STUDENTS (AGED 18-25) WORKING PROFESSIONALS(26- 50) SENIOR CITIZENS
- 19. PARAMETER MYFITNESSPAL HEALTHIFYME 30 DAY FITNESS CHALLENGE RATING 4.6 4.5 4.8 COST FREE FREE FREE DOWNLOADS 50M+ 10M+ 10M+
- 20. OPPORTUNITIES Exposure to importance of healthy eating Lesser visits to personal dietitian Easy accessibility Boosting up health conscious in younger generations Provides consumers with a variety from Zumba to Yoga Saves time, no need to go to the gym
- 21. THREATS decreased interest in fitness Low participation Customers that are not loyal a perception that getting in shape is impossible. Rising competition from similar apps Lack of funding
- 22. TARGET CUSTOMERS Fitness obsessed people People wanting to lose weight. Teenagers and college students
- 23. CHARACTERSTICS OF TARGET SEGMENT: Measurable • Size, purchasing power and characteristics can be measured Substantial • Large and profitable enough to serve Accessible • Can be effectively reached and served Differentiable • Responds differently to different marketing mix elements Actionable • Effective programs can be formulated to attract it and serve it
- 24. GOAL
- 25. More than 7 lakh downloads at the end of second year with a rating of 5. A monthly revenue of $125,000 & Respectable market share value.
- 26. STRATEGY
- 28. NEEDS: A healthier lifestyle & a fit body Positivity and activeness in life Healthy eating habits Strong Immunity to prevent illness WANTS: Great figure Delicious food Perfect health: weight. CUSTOMER
- 29. COLLABORATORS SUPPLIERS: 1. Open sources like Wikipedia, Quora, FaceBook 2. Paid sources: newspapers, magazines, journals, blogs, content websites etc. 3. Hospitals and healthcare centers 4. Dieticians, Nutritionist and Trainers. CHANNEL MEMBERS 1. Google play store 2. Apple app store COMMUNICATION PARTNERS 1. Facebook,YouTube, Twitter, Instagram 2. Brands/companies who’ll sponsor the app or advertise their products/services through display ads, sponsored posts and advertorials on the app
- 30. COMPANY• App Development team • Content Creation team • Content Collection team • Business Development team • Marketing team • Data Analysis team • Finance and Accountancy team • Public Relations team • Customer team STRATEGIC BUSINESS UNITS • SUPPLIER • INVESTOR • CUSTOMER • EMPLOYEE KEY STAKEHOLDERS
- 31. COMPETITORS POINTS OF PARITY 1. Calorie count. 2. Diet chart according to the consumer's fitness profile 3. Logging of daily food and activity POINTS OF DIFFERENCE: 1. Healthy recipes according to your calorie intake. 2. Interact with a real-life dietician. 3. Find your friends and interact with people going through the same routine as you. 4. Alarms and notifications for almost everything. 5.YogaBee option. Get trained at home by aYoga expert or join a localYogaBee group near you. 6. ZumBee option: Do Zumba at home with just a click.
- 33. CUSTOMER VALUE: 1. Healthier lifestyle and a fit body 2.The app will leave you more knowledgeable than before, at the same time refreshing your mind COLLABORATOR VALUE: 1. A well-managed, rapidly growing app with new downloads everyday . Successfully competing with other major players in the industry. 2. A large and diverse user- base 3.With an upgrade get consultation and tips from professionals COMPANYVALUE: 1.To employees:-Positive work environment, good pay, growth potential, opportunity to pursue interests, job security 2.To investors:- Regular filing of returns, future growth potential, financial stability, clean image, profitable and loyal user- base
- 34. TACTICS
- 36. PRODUCT 1. Breakfast, Lunch and dinner recipes: Free for first month. 2. Diet chart 3. Alarms and notification option for Gym time/Exercise time. 4. Simple Exercises at home: Videos and Tutorials. 5. Calorie counter and tracker. 6. Daily motivation 1. Unlimited access to healthy recipes with simple ingredients. 2. Talk to experts: Dietician Nutritionist. 3. Your personal trainer 4. Guaranteed weight-loss programs from experts and professionals. 5. Meet and greet other FitBees. PREMIUM VERSIONFREE VERSION
- 37. SERVICE A platform that gives people a place to start their healthy lifestyle.With over 100,000 healthy recipes, advice and tips from the top most trainers and dieticians & hand-picked effective exercises that best suit your health, FITBEES is here to make your lifestyle healthier and sweeter.
- 38. BRAND FITBEES helps people to become more productive by lowering their overall costs with innovative wellness programs and strategies.
- 39. PRICE Undercutting competitors on price is an easy way to gain traction and attention of consumers. Fixing an appointment with a dietician costs much more than this, and with so many added benefits, this is the right pricing to start from.
- 40. INCENTIVE CUSTOMERS •Price reductions •Limited Period Offers •Upgrade for 6 months, get 6 months free COLLABORATORS Trade allowances Free Memberships COMPANY PERSONNEL Bonuses Best Employee awards
- 41. COMMUNICATION Build a social community on FaceBook and Twitter. Seek out app contests where the users vote ask for reviews from websites that do app reviews and fromYouTube channels that do app reviews Have a good App Store Optimization and Search Engine Optimization as possible.
- 42. DISTRIBUTION Tapping App Stores across all categories: non- Apple platforms, independent app stores, carrier app stores, device app stores, tablet app stores and more Apps pre-installed on a handset are usually only one of 8 to 10 apps on that channel, so even if the app is only a demo version, conversion rates are high
- 43. IMPLEMENTATION
- 44. INFRASTRUCTURE A team consisting of developers to manage app, a marketing team, an operations team with drivers, a pool of certified trainers with partially owned & rented gym vehicles PROCESS Enter your weight, age and according to your BMI and goal, your diet chart will appear. S well as the exercises to perform. Foods you need to eat. SCHEDULE Cover market research and customer analysis in 2 months and pricing and product strategy in 2 weeks.
- 45. RECAP