1. “CHANGE YOUR MIND, IT’S COFFEE TIME!”
“CAMBIA TU PENSAMIENTOS, ES HORA DE TOMAR
CAFÉ!”

2. To provide flavorful coffee beans and brewing
coffee equipment to business owners and
private consumers in the areas of central
Florida.

3. TEAM AND KEY ROLES
Ignacio Contreras
General Manager
Giuseppe Cecinato
Sales Manager
Julio Guarenas
Service Technician
Camila Ruiz
Office Manager

4. PARTNERS AND RESOURCES
Sysco
One of our major
distribution channels for
our Allcoffee coffee
blends, beans, grounded
coffee, capsules and
instant coffee.
Rancilio
An Allcoffee Company
distribution channel who
provide us with coffee
equipment to brew
Allcoffee coffee
products.
Gruppo Cimbali
One of our equipment
distributors who provide
us with the top of line
coffee equipment for
multipurpose usage.
FAEMA
Distribution channel
that offers Allcoffee
Company excellent
equipment to brew
Allcoffee coffee
products.
Cheney Brothers
One of our major
distribution channel for
Allcoffee coffee blends,
beans, grounded coffee,
capsules and instant
coffee.
Casadio
One of our equipment
distributors who provide
us with the top of line
coffee equipment for
multipurpose usage.
Sedanos
One of our market
channels that provides
Allcoffee coffee
products to our at home
coffee drinkers.
La Carreta
One of our market
channels that provides
Allcoffee coffee
products to the public
matched by their latin
dine in experience.

5. PROBLEMS WORTH SOLVING
 Expensive coffee machines
 Money consumption on Starbucks
 Quality flavored coffee
 Instructional training
 Easy to make coffee at home

6. OUR SOLUTIONS
 Quality equipment low price/ lease
 Flavored coffee- Allcoffee brand
 Easy to make at home products
 Kelly equipment for consumers
 Allcoffee training

7. TARGET MARKET

8. COMPETITIVE LANDSCAPE
Competitors How our solution is better
Illy Lower prices for coffee bean cases
El Molino Lower prices, focused coffee flavors
Lavazza Higher volume equipment, lower prices
Segrafedo Higher volume equipment, lower prices

9. ILLY
http://shop.illy.com/online/store/product_iperespresso-serving-machines-us_y5-milk-
iperespresso-machine_us
Francis Francis Y5 Milk iperEspresso Machine
$349.00

10. SEGAFREDO
SZ01 MINI PROFESSIONAL
Portable mini Professional Machine with steamer for
home or office.
$750.00
http://www.segafredocafe.com/shop.php

11. ADDITIONAL COMPETITORS:
• El Molino- Tampa- http://www.elmolinocoffee.com
• Lavazza- http://www.lavazza.us/us/products/blends/coffee/

12. THREE MAIN
CONSULTING POSITIONS
• Small Businesses
• Hotel Chains
• Individual Sales

13. HOW CAN ALLCOFFEE
MAKE THIS HAPPEN?

14. SALES CHANNELS
 Create an enthusiastic sales team
 Hotel Chains
 Small Privately Owned Businesses
 Supermarket Chains
 Setup individual website

15. MARKETING ACTIVITIES
 Direct marketing w/ businesses
 Advertise online
 Sponsor Events
 Direct marketing to Hotel chains
 Variety of samples

16. FUNDING NEEDED
• Cover our negative net income
• Hire necessary sales reps &
operation team
• Expansion necessities
$800K

17. ALLCOFFEE CENTRAL
FLORIDA SAMPLE
• http://allcoffeecentralfl.sitey.me

18. WHY SHOULD WE
CONSIDER THESE
OPTIONS?

19. • Share of coffee drinking consumers in
the United States in 2015, by age
group. Powered by NCA.
• 45% 18 to 24 years
• 57% 25 to 39 years
• 62% 40 to 59 years
• 65% 60 years and older
• 485 hotels located in total potential
market.
• 35 hotels in Lakeland, 100 hotels in
Tampa and 350 hotels in Orlando.
• 26,752 companies in Lakeland
• 192,780 companies in Orlando
• 132,009 companies in Tampa
• Total 351,541 companies in potential
target market estimated 352,000
companies
KEY FACTS TO KEEP IN MIND:

20. MINOR SUGGESTIONS:
• We need fixed rates for each restaurant, fixed rate for each hotel and fixed
rate for each business with set of employees
• Reduce or completely terminate old products that are not selling
• Optimize the Allcoffee brands and blends
• Revision of the contract
• Revision of consequences

21. WHERE SHOULD ALLCOFFEE
LOCATE FOR EXPANSION?

22. POTENTIAL EXPANSION LOCATIONS:

23. SEATTLE EXPANSION

24. Date Milestone Who Is Responsible
December 31,
2015
New Website for
Central Florida
Allcoffee
Allcoffee Social Media
Director
March 1, 2016 Allcoffee Sales Team Allcoffee Directors
April 30, 2016
Allcoffee
Revitalization
Investment
Allcoffee Partners & Owners
May 31, 2017
Allcoffee New
Location
Ignacio Contreras & Directors
MILESTONES

25. KEY POINTS REVIEW:
• New target market:
• Small Businesses
• Hotel Chains
• Individual Sales
• Further Investments: Estimated $800,000
• Sales Representation
• Flexible Website
• Expansion

26. REFERENCES & RESOURCES:
• http://www.seattlepi.com/business/article/Coffee-sellers-try-to-keep-you-drinking-in-the-1303805.php
• http://www.myfloridacfo.com/floridasbottomline/docs/FBL2013_special_report.pdf
• http://www.statista.com/topics/1248/coffee-market/
• https://www.quicktransportation.com/hotels.php
• http://www.seattle.gov/DPD/cityplanning/populationdemographics/aboutseattle/raceethnicity/default.htm
• http://quickfacts.census.gov/qfd/states/41/4159000.html
• http://www.drinktruenorth.com/collections/brewing-equipment
• https://www.nutshell.com/pricing/
• http://www.hubspot.com/products/crm?__hstc=90241221.15e781ea33b901c5e1c73ec715b457ee.1446143058414.1446143058414.1446
143058414.1&__hssc=90241221.1.1446143058415&__hsfp=16763149
• https://app.liveplan.com/company/KIToz/pitch/view
• http://editor.sitey.com/#/site/41331558/desktop/
• http://www.cafebustelo.com/es/
• http://allcoffeecentralfl.sitey.me
• http://www.drinktruenorth.com/collections/brewing-equipment
• http://www.drinktruenorth.com/pages/chemex-recipe
• http://www.elmolinocoffee.com
• http://www.keurig.com/Brewers/Work/Keurig®-K155-OfficePRO®-Premier-Brewing-System/p/K155_Brewing_System
• http://www.allcoffee.com
• https://www.facebook.com/centralfloridaallcoffee/timeline

27. The floor is now open for any questions, comments or concerns!