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1. Print and Mail Service for Direct Mail Marketing We Believe We have Solutions And Products you Need! Presented by: Patti Mazzara Printing To Mail www.PrintingToMail.com 952-285-4319

2. Choosing a Print and Mail Service Company A direct mail campaign today is not something that doesn't work any more just because of the rise of Internet marketing. A direct mail campaign, if it's done right, will still get you a great ROI. And one of the most important parts of any direct mail marketing campaign is the choice of print and mail service.

3. Choosing a Print and Mail Service Company It should be advised you select a company that has a combined print and mail service. There are companies that strictly do one or the other, but as you know from your business experience it's always less expensive to have a combined bundled package. Not only can you save money on bundling options this way, it's also more convenient for you, so that you save time and trouble. Your direct mail print and mail service should be competitive, of course, and obviously it can't be the post office if you're going to combine the two different aspects of service.

5. Direct mailing lists are about getting your mailers out to the correct people.

7. Purchasing Direct Mailing Lists Response Direct Mailing Lists One of these is a direct mail database made up of consumers who've bought or asked about a product or service from a direct mail catalog, from another direct mail offer, from a direct response ad from TV or radio, etc. You can start putting one of these together by analyzing your own customer database. But if you are looking for new customers rather than repeat business in your direct mail campaign, you can analyze your customers and then look to purchase new response direct mailing lists that contain people with similar buying characteristics.

8. What Should You Look For in a Competitive Print and Mail Service? Second, use them as a consultant on your design work. Who cares if you have the best printer, the best mail service, and the best offering if you don't deliver that message in the medium? They will be able to act as an objective third party as well as a direct mail marketing consultant and help you to know whether or not your current mailer is going to work. They can advise you with informed detail about what could be changed and how they would respond if they got your mailer. Remember, they've "been there, done that" with other clients before you.

9. The Print Aspect of Your Print and Mail Direct Mail Service What should you understand about printing direct mail? It seems so simple. Just get a decent mailer design and look around for the cheapest printer, right? No, it's not that simple at all. The entire process of printing direct mail needs to be carefully considered and approached.

11. Some Tips in Printing Direct Mail Have your direct mail production vendors sit in on the early design meetings. Also, whomever you give the job to should be that vendor who best suits the needs of your current direct mailer campaign. By choosing carefully you prevent nightmares from happening later on, and you also solidify strong relationships with different vendors (if you use more than one).

12. Some Tips in Printing Direct Mail Choosing the correct paper stock is a must--and again it's a process that is all too often taken for granted. The paper stocks that you select need to work with your downstream insertion machines as well as the imaging equipment that will be used. Choosing the wrong stock causes the need for reprints and, clearly, it causes delays--both of which events cost you money.

13. Some Tips in Printing Direct Mail Yet another way to ensure yourself that you save money with printing direct mail is to keep down the number of laser shells (offset-printed stock versions). Keep this number as low as possible. Having too many versions leads to higher risk of errors in production. Variable data printing (VDP) is the best way to go if you possibly can. Also, you can use personalization to keep down the total number of printed versions. Keep down imaging costs via pre-printing the non-personalized parts of your mailer such as multiple pages, underlining, colored text, handwritten parts, and signatures.