3. Think about this for a second: whenever
you want to hear your favourite song,
watch your favourite show, or see the
latest current events, where do you go?
You more than likely turn on yourYou more than likely turn on your
television, radio, or computer. The source
that the majority of the general public
uses to get their news and information
from is considered mass media.
4. Mass media means technology that is
intended to reach a mass audience. It is the
primary means of communication used to
reach the vast majority of the general public.
The most common platforms for mass media
are newspapers, magazines, radio, television,are newspapers, magazines, radio, television,
and the Internet. The general public typically
relies on the mass media to provide
information regarding political issues, social
issues, entertainment, and news in pop
culture.
5. There are various types of mass media we people,
even the children who are at home watching
cartoons and geography channels is also a kind
of mass media.
We human beings, today, is surrounded by
various types of Mass Media which influencesvarious types of Mass Media which influences
our life. Through oral, written and broadcast
medium, all age groups get knowledge,
information and entertainment.
Print Media ( Newspapers, Magazines, books)
Broadcast media(Radio, TV)
Outdoor Media
Internet (websites and videos)
6. There are various forms of Traditional
media:
Folk Songs and Music
Theatres and Drama
Fairs and FestivalsFairs and Festivals
7. There are various forms of Print Media:
Newspapers
Journals
Books, Novels and Comics
8. There are various Electronic
Broadcasting Medium:
Traditional Telephone
Television
Radio
9. Various forms of Outdoor Media are:
Signs and Placards
Posters
Banners and Wall space
10. Forms of Transit media are:
Bus Advertising
Taxi Advertising
Rail Advertising
11. Digital Media forms are:
Emails
Websites
Social Media and Networking
Blogging and Vlogging
E-forums and E-booksE-forums and E-books
Computer Animations
Digital Videos
E-Commerce
Virtual world and Reality
Webcast and Podcast
12.
13. Radio is widely used mass communication
medium and has a great potentiality in
dissemination of information as radio
signals cover almost entire population.
More than 177 radio stations are there
across the country. About 97 percent of the
population is reached by the radio. Radiopopulation is reached by the radio. Radio
is effective not only in informing the
people but also in creating awareness
regarding many social issues and need for
social reformation, developing interest and
initiating action.
14.
15. Newspaper is a mode of mass
communication. It is very helpful in
creating social awareness.
Newspaper is a set of large sheets
containing printed news, stories,
information, articles, advertisements,
etc. It plays a great role in keeping usetc. It plays a great role in keeping us
up-to-date about all over the world.
Newspaper is a collection of news
from all over the world which keeps
us up-to-date about everything going
outside.
16.
17. The television is one of the best things
that science has helped to bring into
being. The television is a source that
provides everyone with a lot of
entertainment.
It helps in advancement of general
knowledgeknowledge
It provides a source of entertainment.
It helps students in their academics as they
can come across any of the renowned
scientists delivering a lecture
It is also a form of activity that can bring
the family together.
18.
19. Magazine, also called periodical, a
printed or digitally published collection of
texts (essays, articles, stories, poems),
often illustrated, that is produced at
regular intervals (excluding newspapers).
Developments since then have included a
greater specialization of topics; moregreater specialization of topics; more
illustrations, especially those reproducing
colour photographs; a decline in power
and popularity of the critical review and a
rise in that of the mass-market magazine;
and an increase in magazines for women.
20.
21. Internet is a global computer network providing
a variety of information and communication
facilities, consisting of interconnected
networks using standardized communication
protocols.
The advantages of Internet are low cost, largeThe advantages of Internet are low cost, large
volumes of information, high speed of access
and good quality of entertainment.
Its disadvantage is that people often waste time
while surfing through various websites on
Internet.
