3. PRINCIPLES OF DESIGN
The principles of design serve as a guide lines for combining
elements. The principles combine the elements to create an
aesthetic placement of things that will produce a good design.
Again, the way in which these principles are applied affects the
expressive content, or the message of the work. Fashion
Designers are taught Principles of designs in beginning of their
student life, so in futures they may not consciously think of these
principles as they work but if some thing is wrong with a design,
they are able to analyze the problem in terms of proportions,
balance, rhythm, emphasis and unity to create a harmonious
design.
6. Proportion is simply the pleasing interrelationship of the sizes
of all parts of the garments. Standards of proportion change with
fashion cycles along with the evolution in silhouette and line. The
length and size of design features like pockets, trimmings,
surface ornamentation or parts of garments within the silhouettes
should compliment the whole.
14. Informal Balance
• Objects on each side
of the central dividing
line are different.
• More exciting and
dramatic
15.
16.
17.
18.
19.
20.
21. EMPHASIS
Emphasis or a centre of interest draws attention to the focal point of
the garment. It marks the locations in a composition which most
strongly draw the viewer’s attention. A centre of interest should be
related to the total structure of the garment. A focal point can be achieved
by colour accents, significant shapes or details, lines coming together,
groups of details or contrast. If fashion designer is working on particular
client, and the client has some interesting features e.g. — very beautiful
shoulders or neckline, then the designer could add some interesting
features or emphasizing the garments that will enhance the clients best
part of the body.
29. RHYTHM
Rhythm is a sense of movement and is necessary to create
interest in a design and carry out the central theme. Rhythm can
be achieved by the repetition of lines, shapes and color to get
direction.
30. Rhythm- Opposition
• When lines meet to
form a right angle
• Checks and plaids
• Square necklines
• Square pockets
46. Conclusion
As you can see the Principles of Design
overlap some but through practice and
exposure you will see these principles come to
life all around you.