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Patient
Primary Care Network


        CONFIDENTIAL
Primary Care Network: Targeted Engagement

Utilize our Patient Education Center Primary Care Network to engage
your target audience with a multi-channel surround sound campaign

                        Your                                                  You
                                                                              Ad

                          Ad                                                  Here



                           Here

                                               High Quality
                                Custom           Content        Patient
                               Brochures                        Website
                                                                                     You Ad Here
                       Waiting Room                               Waiting Room
                       Wallboard &
                                                Patient            Digital TV &
    Your   Ad   Here
                        Brochures              Audience            Brochures

                              Practice                         Exam Room
                           Landing Pages         Custom         Rx Pads
                                                                                                                        .
                                                                                     Please take one with our compliments


                                                QR Codes




                                           2    CONFIDENTIAL
Primary Care Network: Waiting Room (Digital Display)

600 practice network representing 1,500 high value primary
care physicians and over 900K impressions a month

                                                                            all formats (video, flash, ppsx)
 32” digital LED flat screen

                               You Ad Here                                   high value engaging content
  promotion every 20-30 min
                                                                           targeted brochure pull-through



 Single sponsor ad

                                                                       Harvard Medical School brochures
                               Please take one with our compliments.




                                      3        CONFIDENTIAL
Waiting Room (Digital Display): High Decile

  Physicians in our 600 office network are high decile 6-10
             prescribers of branded therapies


         6x




Source: SDI research, analysis by Axtria Research Inc.
* For universe of 292,000 physicians actively prescribing branded Diabetes therapy
** For HFM decile 6-10 Diabetes physician offices              4    CONFIDENTIAL
Primary Care Network: Waiting Room (Poster Display)

4,200 practice network representing 15,000 primary care
physicians and over 9.1M impressions a month
   Implied endorsement                                           A trusted source




 Highly visible fixture                                     Relevant engaging content



 Guaranteed ad exposure    Your        Ad            Here

                                                               Single sponsor ad unit

 Disease state brochures




                                  5   CONFIDENTIAL
Primary Care Network: Patient Ed Rx Pads

Our Exam Room Patient Ed Rx Pads™ provide network physicians a
simple yet powerful tool to educate patients outside the office

             Implied
           endorsement




                                                       Practice
                                                     specific url
                Simple search
               based directions




                                  6   CONFIDENTIAL
Primary Care Network: Practice Landing Pages


  Trackable
   results

                                        Osteoperosis   Robust Search



     Customized
     by practice




                     7   CONFIDENTIAL
Primary Care Network: Patient Website


                                                100%
                                               Harvard
                                               Content


  Dynamic Results
                                        Your   Category
                                         Ad    Exclusive
                                        Here    Ad Unit




                     8   CONFIDENTIAL
Primary Care Network: Custom Brochures

1,000 Packs of 15 Custom Brochures for Handout


 Original Content
  from HMS

                                                      Category
                                                      Exclusive
                                                      Ad Unit
       Highly valued
      by the practice




                    Your Company
                    Logo Here

                                   9   CONFIDENTIAL
Primary Care Network: QR Codes


           Take advantage of your website assets to drive and track
           engagement of your target audience with our custom
           QR Codes

      On the poster                                   And on TV
                            In the brochure

                                                  Your Ad Here


          Ad
   Your         Here




                                                   Please take one with our compliments.




                            10   CONFIDENTIAL
Primary Care Network: Advanced Analytics

In office and online customization allows us to measure monthly patient
education prescribing habits by practice, providing clients actionable
and timely intelligence
  Patient Ed Rx Pad


                           Custom Practice Landing Page

                         Traffic by
                         practice
                                                     Insulin therapy
                                                                          Search terms
                                                                           utilized
       Insulin Therapy
                                                                                     Comprehensive website




                                                                        Exposures




                                                                                            advertisement
                                                                       by practice                          Your
                                                                                           Click-thrus
                                                                                                             Ad
                                                                                           by practice      Here




                                      11   CONFIDENTIAL
The HealthBridge Team:

 Dedicated professional support
 • Our dedicated production team are experts in navigating the ever-changing legal
 and regulatory health care environment to ensure your needs are met with the highest
 level of compliance against tight deadlines

                                 Internal Partners

      Product Recalls                                         Tight Timelines


                                         Project
                                          Team
     Co-Promotes                                                 Agency Partners



             PI/ISI Challenges                          Editorial Needs

                                    12   CONFIDENTIAL
HealthBridge: Primary Care Network


 Custom Proposal

 • Speak with one of our Business Development Managers for a
 custom proposal designed to fit your specific point-of-care needs




                       Phone 908-766-0402

                  eMail: proposal@hbridge.com




                             13   CONFIDENTIAL

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Patients/Primary Care Network

  • 2. Primary Care Network: Targeted Engagement Utilize our Patient Education Center Primary Care Network to engage your target audience with a multi-channel surround sound campaign Your You Ad Ad Here Here High Quality Custom Content Patient Brochures Website You Ad Here Waiting Room Waiting Room Wallboard & Patient Digital TV & Your Ad Here Brochures Audience Brochures Practice Exam Room Landing Pages Custom Rx Pads . Please take one with our compliments QR Codes 2 CONFIDENTIAL
  • 3. Primary Care Network: Waiting Room (Digital Display) 600 practice network representing 1,500 high value primary care physicians and over 900K impressions a month all formats (video, flash, ppsx) 32” digital LED flat screen You Ad Here high value engaging content promotion every 20-30 min targeted brochure pull-through Single sponsor ad Harvard Medical School brochures Please take one with our compliments. 3 CONFIDENTIAL
  • 4. Waiting Room (Digital Display): High Decile Physicians in our 600 office network are high decile 6-10 prescribers of branded therapies 6x Source: SDI research, analysis by Axtria Research Inc. * For universe of 292,000 physicians actively prescribing branded Diabetes therapy ** For HFM decile 6-10 Diabetes physician offices 4 CONFIDENTIAL
  • 5. Primary Care Network: Waiting Room (Poster Display) 4,200 practice network representing 15,000 primary care physicians and over 9.1M impressions a month Implied endorsement A trusted source Highly visible fixture Relevant engaging content Guaranteed ad exposure Your Ad Here Single sponsor ad unit Disease state brochures 5 CONFIDENTIAL
  • 6. Primary Care Network: Patient Ed Rx Pads Our Exam Room Patient Ed Rx Pads™ provide network physicians a simple yet powerful tool to educate patients outside the office Implied endorsement Practice specific url Simple search based directions 6 CONFIDENTIAL
  • 7. Primary Care Network: Practice Landing Pages Trackable results Osteoperosis Robust Search Customized by practice 7 CONFIDENTIAL
  • 8. Primary Care Network: Patient Website 100% Harvard Content Dynamic Results Your Category Ad Exclusive Here Ad Unit 8 CONFIDENTIAL
  • 9. Primary Care Network: Custom Brochures 1,000 Packs of 15 Custom Brochures for Handout Original Content from HMS Category Exclusive Ad Unit Highly valued by the practice Your Company Logo Here 9 CONFIDENTIAL
  • 10. Primary Care Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR Codes On the poster And on TV In the brochure Your Ad Here Ad Your Here Please take one with our compliments. 10 CONFIDENTIAL
  • 11. Primary Care Network: Advanced Analytics In office and online customization allows us to measure monthly patient education prescribing habits by practice, providing clients actionable and timely intelligence Patient Ed Rx Pad Custom Practice Landing Page Traffic by practice Insulin therapy Search terms utilized Insulin Therapy Comprehensive website Exposures advertisement by practice Your Click-thrus Ad by practice Here 11 CONFIDENTIAL
  • 12. The HealthBridge Team: Dedicated professional support • Our dedicated production team are experts in navigating the ever-changing legal and regulatory health care environment to ensure your needs are met with the highest level of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 12 CONFIDENTIAL
  • 13. HealthBridge: Primary Care Network Custom Proposal • Speak with one of our Business Development Managers for a custom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: proposal@hbridge.com 13 CONFIDENTIAL