SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Search Engine Optimization Know the secret world
 
Google panda which ‘scores’ websites on their content and user-experience. Google came up with its  panda update  a few months back and several website owners and bloggers saw major changes in search engine rankings for their keywords.  The  panda update aimed  at removing highly placed low quality sites from search engines and replacing them with sites with high quality content.  Social media plays a much larger role in SEO. Unique and original content is no longer limited to keywords in the title tag and in the body. Google is now looking at how shareable and interesting your content is
 
[object Object],[object Object],[object Object],Do not overload on ads. One of the best SEO tips you can get in the new Google Panda system is to lessen your ads. These income-generation opportunities can be too much of a hindrance. Google wants to see that you’re generating authoritative content. Its new algorithm puts a low score on content scrapers who prioritize the ads more. This lets the search engine cross out sites that live just for the ad revenues.
Engagement metrics are the time a visitor spends on a page, the bounce rate and page view per visit. Panda also focus’s on user data metrics for ranking.  Metrics such as: ,[object Object],[object Object],[object Object],[object Object],The Google algorithm now focus more on the visitor experience on a web page to determine its ranking, rather than the traditional On Page factors and Off Page Factors.
Outbound links are the links to other Websites from your Websites If your Website has relevant outbound links then the chances of good search engine ranking.
Google now uses social signals from Facebook, Twitter, Youtube, bookmarking sites and more to influence rankings. Google Panda realizes that if they want to be #1, they need to become a social site. That’s why Google introduced Google plus, they are now even indexing Facebook comments and showing them in search results. Social activity on your website has now a powerful voting power on ranking your website. Consider putting some follow us on twitter, like us on face and other social networking services More likes & +1 means more people are recommending the site so it gain in search results page.
The number of backlinks to a website is a prime indication of it’s popularity and importance. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking
The design structure of the sites now also one of the major ranking factor. The website should be well structured so that a user can easily navigate through the website to get the required information. All the information should be easily accessible. Building a good URL structure that’s easy to follow for both users and search engines content displayed in a very readable format ,[object Object],[object Object],[object Object],[object Object],Make site with clear Hierarchy and text links Search engine results are no longer based simply on keywords and how often you use them – site design is finally playing a role.
Google will be removing bad content and allowing good content to rank higher. It is important that the content on every page of your website is of high quality.  Any poor quality content may need to be re-written to ensure it is well-written, useful and relevant for your visitors. The content should be unique, relevant and informative. Google wants you to always add new content.  When you do this, Google knows that your site is “active.” 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On Page Factors Off Page Factors Combination
On Page Factors Google Panda update is more about On-Page factors than Off-Page factors. One of the biggest issue has been thin content pages or duplicate content pages that make the right or left panels of any website.
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On Page Main Factors
Off Page Factors If Content is King, then Links are Queen The main off-page SEO factor is origin of links from other websites to your webpage. the number of incoming links to your website that determines its ranking on the search engine. 
[object Object],[object Object]
Link Wheel VIDEO AUDIO PHOTO TEXT RSS FEED LINKS
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Building Team Team of Experienced Link Builders. Unique Quality Backlinks Each Week. Trusted Directories and Industry Related Websites. Generats Traffic and passes off Link Juice to Your Website.
Writing Team Team of Experienced Writers. Articles Written about: Your Products/Services, Helpful Advise, Interesting News, Viral (Share worthy) Content. Incorporating Anchor Text that matches the Keywords chosen in original Strategy.
Distribution Team Place Content all over the Internet. Indexed and Link Juice passed to your Website. Search Engines recognise what your site is about and begin ranking you highly in industry searches.
[object Object],Prageeth Acharya Search Engine Executive Ph no : +919773187508

Weitere ähnliche Inhalte

Was ist angesagt?

Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruWorkSmart Integrated Marketing
 
Website analysis report
Website analysis reportWebsite analysis report
Website analysis reportvimlesh88
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)Nilkanth Shirodkar
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationMichel Habib
 
Search Engine Optimization Presentation
Search Engine Optimization PresentationSearch Engine Optimization Presentation
Search Engine Optimization Presentationjzzzine
 
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...kburns11
 
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationWebsite Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationVikesh Sanwalodia
 
Search engine optimization (SEO)
Search engine optimization (SEO)Search engine optimization (SEO)
Search engine optimization (SEO)Vazgen Ghazaryan
 
Website Seo Score Tool
Website Seo Score ToolWebsite Seo Score Tool
Website Seo Score ToolRon Edrote
 
Easy Seo Techniques
Easy Seo TechniquesEasy Seo Techniques
Easy Seo TechniquesSIB Infotech
 
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.com
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.comHow to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.com
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.comwww.Jobbazzar.com
 
What is SEO? SEO Basics, Online Marketing, Internet Marketing
What is SEO? SEO Basics, Online Marketing, Internet MarketingWhat is SEO? SEO Basics, Online Marketing, Internet Marketing
What is SEO? SEO Basics, Online Marketing, Internet MarketingSearch Engine Optimization
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
 
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsSEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsArun Subbu
 
Website analyzer-report mp3cwitch.com.ng-09-16-2018
Website analyzer-report mp3cwitch.com.ng-09-16-2018Website analyzer-report mp3cwitch.com.ng-09-16-2018
Website analyzer-report mp3cwitch.com.ng-09-16-2018Obinna Agwuh
 
Diagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine OptimizationDiagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
 

Was ist angesagt? (20)

Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
 
Website analysis report
Website analysis reportWebsite analysis report
Website analysis report
 
Search engine optimization (seo)
Search engine optimization (seo)Search engine optimization (seo)
Search engine optimization (seo)
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Search Engine Optimization Presentation
Search Engine Optimization PresentationSearch Engine Optimization Presentation
Search Engine Optimization Presentation
 
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...
Search%2520engine%2520optimization%2520and%2520social%2520media%2520optimizat...
 
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationWebsite Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
 
Search engine optimization (SEO)
Search engine optimization (SEO)Search engine optimization (SEO)
Search engine optimization (SEO)
 
SEO 101 Slideshow
SEO 101 SlideshowSEO 101 Slideshow
SEO 101 Slideshow
 
Website Seo Score Tool
Website Seo Score ToolWebsite Seo Score Tool
Website Seo Score Tool
 
G-phrase SEO Report
G-phrase SEO ReportG-phrase SEO Report
G-phrase SEO Report
 
Easy Seo Techniques
Easy Seo TechniquesEasy Seo Techniques
Easy Seo Techniques
 
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.com
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.comHow to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.com
How to-improve-your-sites-seo-and-increase-quality-traffic by www.Jobbazzar.com
 
What is SEO? SEO Basics, Online Marketing, Internet Marketing
What is SEO? SEO Basics, Online Marketing, Internet MarketingWhat is SEO? SEO Basics, Online Marketing, Internet Marketing
What is SEO? SEO Basics, Online Marketing, Internet Marketing
 
Seo ppt
Seo pptSeo ppt
Seo ppt
 
SEO Sample Report
SEO Sample ReportSEO Sample Report
SEO Sample Report
 
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgAn introduction to Search Engine Optimization (SEO) and web analytics on fao.org
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
 
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsSEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, Recommendations
 
Website analyzer-report mp3cwitch.com.ng-09-16-2018
Website analyzer-report mp3cwitch.com.ng-09-16-2018Website analyzer-report mp3cwitch.com.ng-09-16-2018
Website analyzer-report mp3cwitch.com.ng-09-16-2018
 
Diagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine OptimizationDiagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine Optimization
 

Ähnlich wie Seo presentation

Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO ProposalKhan Aamair
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationAbdul Wahab
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine OptimizationW3
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtipssounddelivery
 
Free SEO Beginner's Guide From New Web Dimension
 Free SEO Beginner's Guide From New Web Dimension Free SEO Beginner's Guide From New Web Dimension
Free SEO Beginner's Guide From New Web DimensionNew Web Dimension
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationRamtyagi
 
How to get google page rank for your website?
How to get google page rank for your website?How to get google page rank for your website?
How to get google page rank for your website?Bizbilla B2B Marketplace
 
SEO Presentation-Cybernician
SEO Presentation-CybernicianSEO Presentation-Cybernician
SEO Presentation-Cybernicianfaiyaz Khan
 
Google Webmaster Guidelines 2016 - Updated
Google Webmaster Guidelines 2016 - UpdatedGoogle Webmaster Guidelines 2016 - Updated
Google Webmaster Guidelines 2016 - UpdatedSher Thapa
 
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
 
How To Get Google Page Rank For Your Website?
How To Get Google Page Rank For Your Website?How To Get Google Page Rank For Your Website?
How To Get Google Page Rank For Your Website?archana cks
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009Michael Findling
 
search engine optimization | seo | on page optimization | w3 validator | keyw...
search engine optimization | seo | on page optimization | w3 validator | keyw...search engine optimization | seo | on page optimization | w3 validator | keyw...
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
 

Ähnlich wie Seo presentation (20)

Social Media & SEO Proposal
Social Media & SEO ProposalSocial Media & SEO Proposal
Social Media & SEO Proposal
 
Diy SEO
Diy SEODiy SEO
Diy SEO
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine Optimization
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
 
Off-Page SEO.pptx
Off-Page SEO.pptxOff-Page SEO.pptx
Off-Page SEO.pptx
 
Free SEO Beginner's Guide From New Web Dimension
 Free SEO Beginner's Guide From New Web Dimension Free SEO Beginner's Guide From New Web Dimension
Free SEO Beginner's Guide From New Web Dimension
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
How to get google page rank for your website?
How to get google page rank for your website?How to get google page rank for your website?
How to get google page rank for your website?
 
SEO Presentation-Cybernician
SEO Presentation-CybernicianSEO Presentation-Cybernician
SEO Presentation-Cybernician
 
Google Webmaster Guidelines 2016 - Updated
Google Webmaster Guidelines 2016 - UpdatedGoogle Webmaster Guidelines 2016 - Updated
Google Webmaster Guidelines 2016 - Updated
 
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
 
Basic Search Engine Optimization
Basic Search Engine OptimizationBasic Search Engine Optimization
Basic Search Engine Optimization
 
Basic seo-day 1
Basic seo-day 1Basic seo-day 1
Basic seo-day 1
 
How To Get Google Page Rank For Your Website?
How To Get Google Page Rank For Your Website?How To Get Google Page Rank For Your Website?
How To Get Google Page Rank For Your Website?
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009
 
search engine optimization | seo | on page optimization | w3 validator | keyw...
search engine optimization | seo | on page optimization | w3 validator | keyw...search engine optimization | seo | on page optimization | w3 validator | keyw...
search engine optimization | seo | on page optimization | w3 validator | keyw...
 

Kürzlich hochgeladen

A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 

Kürzlich hochgeladen (20)

A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 

Seo presentation

  • 1. Search Engine Optimization Know the secret world
  • 2.  
  • 3. Google panda which ‘scores’ websites on their content and user-experience. Google came up with its  panda update  a few months back and several website owners and bloggers saw major changes in search engine rankings for their keywords. The  panda update aimed at removing highly placed low quality sites from search engines and replacing them with sites with high quality content.  Social media plays a much larger role in SEO. Unique and original content is no longer limited to keywords in the title tag and in the body. Google is now looking at how shareable and interesting your content is
  • 4.  
  • 5.
  • 6.
  • 7. Outbound links are the links to other Websites from your Websites If your Website has relevant outbound links then the chances of good search engine ranking.
  • 8. Google now uses social signals from Facebook, Twitter, Youtube, bookmarking sites and more to influence rankings. Google Panda realizes that if they want to be #1, they need to become a social site. That’s why Google introduced Google plus, they are now even indexing Facebook comments and showing them in search results. Social activity on your website has now a powerful voting power on ranking your website. Consider putting some follow us on twitter, like us on face and other social networking services More likes & +1 means more people are recommending the site so it gain in search results page.
  • 9. The number of backlinks to a website is a prime indication of it’s popularity and importance. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking
  • 10.
  • 11. Google will be removing bad content and allowing good content to rank higher. It is important that the content on every page of your website is of high quality.  Any poor quality content may need to be re-written to ensure it is well-written, useful and relevant for your visitors. The content should be unique, relevant and informative. Google wants you to always add new content.  When you do this, Google knows that your site is “active.” 
  • 12.  
  • 13.
  • 14. On Page Factors Off Page Factors Combination
  • 15. On Page Factors Google Panda update is more about On-Page factors than Off-Page factors. One of the biggest issue has been thin content pages or duplicate content pages that make the right or left panels of any website.
  • 16.  
  • 17.
  • 18. Off Page Factors If Content is King, then Links are Queen The main off-page SEO factor is origin of links from other websites to your webpage. the number of incoming links to your website that determines its ranking on the search engine. 
  • 19.
  • 20. Link Wheel VIDEO AUDIO PHOTO TEXT RSS FEED LINKS
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Link Building Team Team of Experienced Link Builders. Unique Quality Backlinks Each Week. Trusted Directories and Industry Related Websites. Generats Traffic and passes off Link Juice to Your Website.
  • 26. Writing Team Team of Experienced Writers. Articles Written about: Your Products/Services, Helpful Advise, Interesting News, Viral (Share worthy) Content. Incorporating Anchor Text that matches the Keywords chosen in original Strategy.
  • 27. Distribution Team Place Content all over the Internet. Indexed and Link Juice passed to your Website. Search Engines recognise what your site is about and begin ranking you highly in industry searches.
  • 28.

Hinweis der Redaktion

  1. Lastly, once you have syndicated your content [based on your keywords] You will want to create an RSS feed to gain maximum exposure for your link wheel. As a final step, rinse and repeat this process as you add new quality content to your link wheel.