Brand persona for PUR4932

1. A UD I E N C E P E R S O N A
STARBUCKS

2. LAURA THE STAY AT HOME MOM
• Background: Mom of
3, Spends her day
keeping the house
tidy and running her
children from here to
there.
• Demographics: 28-40,
Female, living in the
suburbs.
• Identifiers: busy, Can
do it all attitude

3. LAURA THE STAY AT HOME MOM
• Goals: Take care of her family, putting them above
herself
• Challenges: Being spread thin
• How we help: by providing coffee for energy and
giving Laura a place to get away for her self
• Quote: “sometimes I need to just treat myself. Never
nothing too crazy, sometimes it’s just a cup of
coffee.”