This document appears to be a transcript from a presentation given by Boris Lentini on bringing product innovation in complex environments. Over 18 pages, it discusses topics like the Kano model of customer satisfaction, what brings customer delight, paradigms for building and testing innovations, and introduces the speaker Boris Lentini and his background in e-commerce product management. Key points covered include distinguishing essential, performance and delight attributes; hypothesizing and testing innovations in experiments before full delivery; and shifting focus from quick building and delivery to more testing.

1. 1PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Modern PowerPoint Presentation
PRESENTED BY -Boris Lentini
BRINGING PRODUCT INNOVATION IN COMPLEX ENVIRONMENTS

2. 2PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Release Day Horror

3. 3PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Great Intentions
☹
☺︎
plan arrive &
navigate
browse &
select
purchase after
sales

4. 4PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
THE KANO MODEL
Product 1-0-1

5. 5PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Noriaki Kano (狩野紀昭 Kanō Noriaki, pronounced [kanoː noɽiaki]) is an educator, lecturer, writer and consultant in the field of quality management. He is
the developer of a customer satisfaction model (now known as the Kano model) whose simple ranking scheme distinguishes between essential and
differentiating attributes related to concepts of customer quality.
PROFESSOR EMERITUS, TOKYO UNIVERSITY OF SCIENCE
Noriaki Kano
The father of modern product management

6. 6PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
SATISFIERS DELIGHTERSMUST BE
Delight users if
implemented. Do not
generate dissatisfaction if
not implemented.
The better implemented the
higher the satisfaction
The absence of these
features generates
dissatisfaction
Feature Ranking

7. 7PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration

8. 8PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration

9. 9PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration

10. 10PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
FLOW MEANINGPLEASURE
The user identifies his moral
and ethical values with the
purpose of the product
The ease and speed of
going through a process
The pleasure of purchasing
an object
(www.significantobjects.com)
What brings delight

11. 11PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
The Volkswagen Caravelle, when it entered, the US market
conquered the hearts of the mini-van customers. Because it had
2 sliding doors.
Asking the customer
is not enough

12. 12PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
BUILDING INNOVATION
Building is not enough

13. 13PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
BUILD LAUNCHFUND
Throw it at the world and
measure the results
Build the feature as fast as
you can
Create a business case to
raise budget for the feature
The rush for delivery

14. 14PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Fully ImplementedNot Implemented
Delight
Frustration

15. 15PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Behave like a scientist
Build
Build the absolute
minimum
Test and Validate
Hypotheses
Spend most of the time
to test, tune and validate
the hypotheses before
delivering the feature
Design Experiment
The experiment should be
fit to verify the hypotheses
Hypothesize &
Seed
Craft hypotheses and get
initial funding to build and
test
Conduct
Experiment
On an audience of real
users

16. 16PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Paradigm shift
Building
Testing
Focus on business value
Building
Testing
Focus on building and delivery

17. 17PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
Boris Lentini is a leading-edge professional with 5+ years of leadership experience in creating and developing multichannel commerce experiences in the
B2B2C, Tier One Retail and MLM industry.
Boris started his career at Amway where he grew from a Business System Analyst to a Product Owner/Tech Lead. Among other achievements, he
pioneered the implementation of mobile commerce in his region with results which are still yielding today. Currently, Boris works as eCommerce Product
Manager at Grid Dynamics, a Silicon Valley company leader in omnichannel retail commerce solutions. He helps Tier One Retail companies like Macy's,
Bloomingdales and Toys'R'Us in creating and delivering performant eCommerce experiences. Boris holds a Master Degree cum laudae in Management
Engineering from the University of Calabria, Italy.
E-Commerce Product Manager
Boris Lentini
About Me

18. 18PAG E
November 8-9. 2016
Radisson Park Inn, Krakow
THANK YOU!
EMAIL: MYNAME@DOMAIN.COM
NAME
POSTION
COMPANY
Frequently, your initial font choice is
taken out of your hands; companies
often specify a typeface.
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