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Social Media for Business Designed by Presentation Advisors, in conjunction with M80
Disclaimer:        from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of ...
SOCIAL MEDIAHISTORY
Before the Internet, "we used to gather toshare our passions
Earlyinternetincludedmessageboards and chatrooms
Now, social media is…
PaidInternet Advertising	   PPC – Search    Marketing	Mobile Advertising	   Sponsorships	 Paid Applications
Paid                  Earned                             Social Media 	Internet Advertising	                          (Pag...
Paid                  Earned                Owned                             Social Media 	    Brand and ProductInternet ...
Whoisdoing it RIGHT      ?
isdoing it RIGHT
By the end of 2009, Dell had  generated $6.5 million in sales from Twitter alone.
isdoing it RIGHT
On April 8th, 2008,Frank Eliason set upa Twitter account to  help Comcast users "              in need.
On April 8th, 2008,Frank Eliason set upa Twitter account to  help Comcast users "              in need.   Since then, Comc...
isdoing it RIGHT
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is   distributed        across   Social Media    channels…
We have reach like never before…
We have reach like never before……wherebusinesses canembrace theircustomers.
How can a   business implement a Social Media  Strategy?
1. Establish Goals
1.   WRITE DOWN2.   Specific business3.   Goals and4.   Objectives
Learn about your audience:     Who/Where are they?  What is their personality like?  How/Where do they consume?   How/Wher...
3. Build
Choose your channels wisely            many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
Set Your Home Base                      Blog, !    Corpor ate site,                a ge, etc.!    Fac ebook P
Use Your Channels
Use Your Channels  to Engage and"   Drive Traffic
4. Engage
4. Engage BUT HOW?
Make	  sure	  you	              comment	  on	           today’s	  blog	  post	  to	              win	  two	  free	        ...
Make	  sure	  you	                                                         comment	  on	                                  ...
Make	  sure	  you	                                                                                     comment	  on	      ...
@Amanda_W	  –	                                Thanks	  for	  reaching	                                out!	  	  How	  can	...
Choose the right team     to engage
Choose the right team     to engage               n is a m ust!!        Passio
Partic ipate
Partic ipate                  ds dirty)!    (G et your han
Timeliness and"   Frequency
Timeliness and"   Frequency     Create a solid!    content plan and      stick with it!
Transparency
Transparency     your cu stomersLet      to sho w your  in        h umanity!
Connect
Connect         conduit  betweenBe the          nce and   y our audie       aluable c ontent !     v       and res ources!
Relevance
Relevance Before y   ou link to                 sure itco n tent, make is relevan  t and adds      value  to your         ...
Connect    …and NEVER SPAM!   Be th   e conduit     betw  een your      nce and v aluable,audie     evant con tent and rel...
5. Analyze & Optimize                COURTESY OF SWIXHQ.COM
Social Media     Channels         Blogging	                       Facebook	                                     Twitter	(…...
Active Worldwide                                                  Users                                         X 500,000,...
45,000,000,000                                                   Pieces of content                                        ...
1,500,000                                        Local businesses with                                        active Faceb...
Creating more than                                         5,300,000,000                                                  ...
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ "               registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+                       updates                      per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users"               follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand              recommendations                 per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media  Tools and Applications
Update TweetDeck  Co-Tweet  Seesmic  Hootsuite TwitterFeed   DisqusIntenseDebate FriendFeed  Ping.FM
Update          RSS TweetDeck       Alltop  Co-Tweet      AddThis  Seesmic      MuckRack  Hootsuite     Tweetake TwitterFe...
Update          RSS        Listen TweetDeck       Alltop     & Connect  Co-Tweet      AddThis      Monittor  Seesmic      ...
Update          RSS        Listen          Image TweetDeck       Alltop     & Connect      Tube Mogul  Co-Tweet      AddTh...
Social MediaMeasurement
You can measure:Reach       ConversationsFrequency    and Transactionsand Traffic  SustainabilityInfluence    Sentiment
With tools like:    Alexa        Social Mention  Blogpulse       Technorati   Compete       TwittermeterInsideFacebook    ...
“Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that e...
Thank You!Make sure we connect:  Twitter.com/Story_Jon  Linkedin.com/in/JonMThomas  Facebook.com/PresentationAdvisors  www...
Designed by   www.presentationadvisors.com
Engage	  image	  courtesy	  of	  greekadman	  on	  Flickr	  →  	       h#p://www.flickr.com/photos/99037763@N00/2314463032/...
Social Media for Business
Update TweetDeck Co-Tweet Seesmic Hootsuite
Update TweetDeck Co-Tweet Seesmic Hootsuite
Update TweetDeck Co-Tweet Seesmic Hootsuite
Update TweetDeck Co-Tweet Seesmic Hootsuite
Update TweetDeck Co-Tweet Seesmic Hootsuite
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