The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.

1. Emergence of the
Social Intranet
“An antiquated technology is reborn
through social software.”
Watch the webinar video instead
Toby Ward Dan Latendre
CEO, Prescient Digital CEO, IGLOO Software
toby@prescientdigital.com dlatendre@igloosoftware.com
May 6th, 2010 May 6th, 2010
© Copyright IGLOO Inc. 2009. All rights reserved.

2. Webinar Agenda
 Introduction
– Jill Skene, Marketing Program Manager, IGLOO Software
– Time: 5 minutes
 Social Intranets “Context, Implementation & Guidelines”
– Dan Latendre, CEO IGLOO Software
– Time: 10 minutes
 Social Intranets – Research Findings & Examples
– Toby Ward, CEO Prescient Digital
– Time: 20 minutes
 Case Studies
– Dan Latendre, CEO IGLOO Software
– Time: 10 minutes
 Question & Answer
– Please enter your questions in the chat window at anytime during the session
– Questions will be answered at the end of the session

3. #intranet2
Twitter hashtag
@intranet2 @tobyward @ynanasi

4. Our Presenters
Toby Ward
CEO, Prescient Digital
The founder and CEO of Prescient Digital Media, Toby is a senior consultant with particular expertise
in the area of internet and intranet planning and communications. A specialist in web and intranet
planning and measurement, Toby has led his company to many awards in recent years, including an
illustrious Webby Award. A broadcast journalist turned consultant, Toby founded and launched
Prescient in early 2001.
A recognized North American expert on effective web planning, communication, benchmarking and
best practice measurement, Toby is the author of Finding ROI, a leading study conducted on intranet
return on investment (ROI).
Dan Latendre
CEO, IGLOO Software
The founder and CEO of IGLOO Software, Dan has been a technology innovator for the past 20 years
working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played
significant roles in the development and marketing of numerous leading edge internet-based
technologies and applications – first wireless internet package, first commercial search engine which
powered Yahoo! and the first web-based intranet application called Livelink.

5. Who’s Participating…
 Webinar Attendee Snapshot:
Web
– Bank of America – Pfizer Social Marketing
– Burger King – RIM Media Customer Information
– Support
– Cancer Research UK RBC Systems
– General Electric – Scotia Bank Marketing Human
Communications Resources
Knowledge
– – TD Bank
Kelly Services Management
– Lexis Nexis – Target
Project Collaboration
– Nortel – Telus Management Consultants
– Oxfam International – Visa Public
– Xerox Training Relations
 Industries Represented:
– Academic – Not for Profit
– Consulting Companies – Pharmaceutical
– Finance and Banking – Public Sector
– Food and Beverage – Retail
– Health Care – Telecommunications

6. IGLOO Software
“Creating Online Business Communities”
Dan Latendre
CEO, IGLOO Software

7. IGLOO Software
We help organizations deploy successful online business communities
powered by social software.
INFORMATION
Audience Audience
– Employees & Teams – Prospects, Customers,
Business Value Partners, Suppliers, Members
and Alumni
– Productivity, agility and
innovation through a more Business Value
connected & knowledgeable – Brand loyalty and building
ACTIVITIES workforce trusted relationships
PEOPLE
How? How?
– Creating “team driven” – Extending social software
corporate social networks that beyond the corporate firewall
connect employees to the to connect with your partners,
people, information and customers and suppliers to
processes they need in order to create deeper, stronger &
get their jobs done effectively more trusted relationships
and efficiently
SOCIAL FUNDRAISING 2.0
GOVERNMENT 2.0
EDUCATION2.0
ADVOCACY 2.0
BUSINESS & MARKETING 2.0
E-HEALTH

8. The Social Side of Business
Business is both a personal and
social activity...
Companies don’t build products, do
deals or make service calls...
INFORMATION ...People do!
PEOPLE
8 ACTIVITIES

9. Not a NEW Concept…
 Social networking in a business context
has been around for over 100 years
– “Face to Face” meetings, conference calls, water
cooler conversations are all early forms of BSN
 Today... Email is the #1 business
social software application in the world
– over 90 billion messages sent daily

10. Social Software – Business Uses
Base: 603 North American and European IT decision-makers
Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009
2010 Report:
Providing customer support 30%
Collecting customer and market information 28%
Modernizing the intranet portals 48%
Reducing use of email or face-to-face meetings 41%
Fostering innovation (from internal and external sources) 24%
Capturing and sharing knowledge 52%
Improving employee services 37%
Corporate communications 51%
Locating experts/expertise 20%
Fostering collaboration within a division or group 44%
Managing projects 40%

11. Social Intranet 2.0
“Employees”
My View
• Information
• Conversations
• Relationships
• Bookmarks
• Teams
“Teams” • Connections
Group View “Enterprise”
• Projects Corporate View
• Departments • Knowledge
• Business Units • People
• Committees • Talent
• SIGs • Expertise
• IP
• Projects
• Relationships
• Processes
© Copyright IGLOO Inc. 2009. All rights reserved.

12. Social Media Playbook

13. Key Stakeholder Groups
Different: Goals – Objectives – Outcomes
IT Business
Executives
Owners
– Secure – Control – Information Architecture
– Reliable – Ownership – Compliance
– Performance – Want it “Now” – Governance
– Back ups – Feature rich – Measurement
– Extensible (API) – Easy to use – IP Protection
– Scalable – Cost effective – Productivity
– Support & Maintenance – Training/Tutorials – Knowledge
– Support discovery/reuse
– Risk
IT, IS, Hosting Services, Departments, Business Units, CIO, CTO, CSO
Security Committees, Project Teams
© IGLOO Inc. 2009. All rights reserved.

14. Emergence of the Social Intranet
Toby Ward
CEO, Prescient Digital
www.PrescientDigital.com

15. Listen. Understand. Deliver.
 We treat each client as unique;
 we listen to their needs, goals and challenges;
 understand a client's requirements and potential; and
 deliver highly effective & innovative website & intranet
plans & designs

16. www.PrescientDigital.com

17. Strictly Confidential ©

18. Evidence / Prevalence
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19. One or more 2.0 tools
Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants
55%
Enterprise
87% Deployment
Most popular:
Blogs
Discussion
Instant Msg
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1919+

20. Blogs
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

21. Blog deployment
Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants
Up 10%
53%
18%
enterprise
deployment
35% limited
deployment
8% have no
plans
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2121+

22. ThomsonReuters
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23. Choose Blogs (subscribe)
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24. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

25. ThomsonReuters
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26. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

27. Idea Management - Oce
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29. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

30. IBM
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31. Wikis
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

32. Wiki deployment
Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants
Up 5%
49%
17%
enterprise
deployment
32% limited
deployment
11% have
no plans
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3232+

33. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

34. Strictly Confidential ©

35. Strictly Confidential ©

36. The Social Intranet
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37. The Social Intranet
 An intranet that features multiple social media tools for most
or all employees
 Multiple social media tools with at least some or limited
exposure (optional) from the main intranet or portal home
page
 Woven into most aspects of content consumption
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38. www.PrescientDigital.com

39. Employee Networking
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40. Employee networking
Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants
Up 42%
27%
13%
enterprise
deployment
14% limited
deployment
19% have
no plans
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4040+

43. Social Intranet Metrics
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44. Social Intranet Metrics
 Adoption Rate
65% of employees join in first three months (Sabre)
More than 90% participation rate after 1 yr (Sabre)
 Frequent use
Nearly 1 million wikis (BT)
60% of questions answered within 1 hr of posting (Sabre)
Each question posted receives an avg of 9 answers (Sabre)
 Growing cost savings
400,000 EUROS in savings from IDEAS blog (Oce)
US$500,000 hard cost savings in yr 1 (Sabre)
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

45. IGLOO Case Studies
Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

46. BlackBerry Partners Fund
Business Challenge
BlackBerry Partners Fund wanted two main
functionalities with their site – a publicly
accessible website and a private online
community.
Community Solution
• Online community manages all aspects of
its multi-phased “stage and gate” process of
due diligence and decision making.
• An IGLOO Community provides a
comprehensive solution by delivering a suite
of content management, collaboration and
social networking tools.
• Portions of the community are available as
a public website to promote the fund to
potential subscribers and applicants for
funding.
www.blackberrypartnersfund.com
© Copyright IGLOO Inc. 2009. All rights reserved.

47. Motorola User Groups
Business Challenge
Motorola needed a way to connect to specific
user groups together online to share best
practices, trouble shoot issues and help guide
future product directions.
Community Solution
• Manage and coordinate over 100 distinct
user groups and their activities
• Gather feedback on product features and
set up test groups on new products
• Connect members via product usage
& product types
• Create and disseminate customer
testimonials & stories
© Copyright IGLOO Inc. 2009. All rights reserved.

48. IGLOO Social Intranet
Business Challenge
IGLOO Software needed an internal
social intranet to connect their
employees, share knowledge, improve
communications and foster team
collaboration.
Community Solution
Social Intranet for connecting all
employees. in the company.
• LDAP authentication
• Corporate Activity Pulse
• Blogs
• Event Calendar
• Group/Team Spaces
• Best Practice Wiki
• Social Profiles
• Document Management
• Email Notifications
• Messaging
• Connections
© Copyright IGLOO Inc. 2009. All rights reserved.

49. “Top 7” Recommendations
1. Start With a Plan
– Measurable goals, objectives, timelines and outcomes
2. Start Small
– Pilot Project
– Contain It!!
– Management Buy In
3. Identify/Understand/Document the Risks
– Technology, Operational, Culture
4. Understand Your Stakeholders
– Needs, & Behaviors, Expectations
5. Resource It
– Staffing, Expertise, Funding
6. Engage, Engage, Engage
– Marketing, promotion and incentives
7. Measure & Monitor
– What is working, and what it not!!!
– Modify and change

50. Measuring ROI
ROI from a social context is not about “monetization” but measuring the
incremental value it brings to your business.
It is about measuring how well an employee, team and/or even company is
doing in meeting the business challenges they are trying to address.
1. Do you get new products or services to market - faster?
2. Are their resulting cost reductions in existing business units because of improved processes
and communications?
3. Has the community improved knowledge sharing? (i.e., best practices and tools that improve
the quality of processes, products, or services)
4. Are you better connected to your customers? And are they more satisfied? Resulting in higher
customer retention and/or minimized support costs.
5. Has knowledge sharing increased rate of innovation? New product improvements,
methodologies and/or ideas?
6. Employee satisfaction and motivation, has it improved? Have your employee retention rates
gone up? Are more people applying for jobs? Have the number of sick days gone down?

51. Thank You!!
 Create a Free Community  toby@prescientdigital.com
 Become A Playbook Member  www.PrescientDigital.com
 Become A Partner  www. IntranetBlog.com
 Request a Demo  www.Twitter.com/TobyWard
 www.Communexions.com
1.877.ON IGLOO  416.986.2226
www.igloosoftware.com