Weitere ähnliche Inhalte Ähnlich wie Intranet Information Architecture (20) Mehr von Prescient Digital Media (20) Kürzlich hochgeladen (20) Intranet Information Architecture3. Agenda
o Defining Information Architect
o Simplicity
o Parent Categories
o Card Sorting
o Key Lessons
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5. www.PrescientDigital.com
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6. Highly effective intranets & websites
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7. Who is Prescient?
• 11 years of rich history
• World-class intranet experts
• Strategic Internet & intranet consulting, planning & design
services to many Fortune 500 & big brand clients, small
and medium-size leaders
• More intranet engagements & clients than any firm (class)
• A well defined and proven methodology
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8. Listen. Understand. Deliver.
o We treat each client as unique;
• We listen to their needs, goals and challenges;
• Understand a client’s requirements and potential; and
• Deliver highly effective and innovative website &
intranet plans, designs & solutions.
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10. Clients include…
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12. Defining Information Architecture
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13. A definition
o The art and science of structuring, labeling and categorizing
content
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14. Information Architecture
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15. Information Architecture
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17. Most common complaint
o “I can’t find anything!”
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19. Elements of Information Architecture
Users
o Intended audience
Users Content
IA Content
o Subject matter
Context
Context
o Organizational, temporal,
political & cultural drivers
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20. Simplicity
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21. Tip: build a solid umbrella
o No more than 6 to 8 parent categories including sections for
About Us, Products, HR, and News
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22. Trick: Say no to catch-alls
o Avoid catch-all sections such as “Resources” or “Tools” that
become dumping grounds
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23. Parent Categories
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24. Most common parents
o About Us
o News
o HR
o Products & Services
o Forms & Tools
o Manuals & Policies
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28. Tip: Avoid sexy titles
o Avoid sexy titles “@MyWork” and “PeoplePlace”
o Dumping HR
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29. Tip: use simple vocabulary
o Good:
• About Us
o Bad:
• Company Central
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30. Tip: a navigation element is not a parent
o Search and Site Maps are navigation tools, not categories
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32. Trick: 6-8 parents
o Too few parents will create confusion; too many will create
frustration
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36. Card Sorting
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37. Purpose
o Guide the structure for the intranet to ensure that
information is organized in a way that is logical
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38. Process
o 60 - 80 actual page titles from intranet on recipe cards
o Physically group them on the table
o Sort into intuitive groups – as many as logical to the user
o Discuss where each should live and why
o Label each group
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39. User instructions
• Card Sort – Take the provided cards and sort them into logical
content buckets
• Try to break down institutional silos
• Ensure the information is organized in a way that is logical
to site users
• Think like a new user
• Think outside the box
• Be prepared to present your top 5-8 headings
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41. Tip: use simple vocabulary
o Good:
• About Us
o Bad:
• Company Central
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42. Trick: open sort
o Don’t provide users with the group titles; let them develop
their own groups and their own labels
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43. Key Lessons
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44. 10 Steps to building a solid IA
1. Audit existing content
2. Card sort
3. Draft an IA – max four levels deep
4. Focus Group test the IA
5. Refine the IA
6. Repeat steps 4, 5 and 6 as needed
7. Finalize IA
8. Map existing and new content to IA
9. Review as necessary
10. Develop content management plan & rules
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45. Trick: own the first three levels
Home
Employee
About Us How Do I Forms Policies Events
Central
Corporate New Schedule Alphabetical Alphabetical
Calendar
Objectives Employees Meetings List List
Benefits & Purchase By Service By Service Quarterly
Executives
Compensation Supplies Area Area Meetings
Organizational Health &
Start a Project By Task By Task Social Events
Criteria Safety
Career Plan a Trip Presentations
Social
Committee
Employee
…let owners do lower levels
Newsletter
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46. Trap: copying others
o IBM’s or another intranet’s IA will not work
o Your employees will tell you what your IA should be
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47. October 10 & 11, New York City
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48. North America’s leading intranet conference
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50. www.PrescientDigital.com
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51. Q&A
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