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Digital Workplace Case Studies
Toby Ward & Michael Rudnick
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www.Slideshare.Net/Prescient
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About Prescient Digital
• Worlds’ leading intranet
consulting firm
• Strategy, design,
implementation, support
• Meeting our clients
needs for 15 years
• Clients across industries,
global geographies,
functional areas
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Clients
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www.IntranetGlobalForum.com
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Poll
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Def  i  ni  tion
noun
A statementof the exact meaning of a word, especially in a
dictionary
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Not…
Consultant speak
Paradigm shift…
Holistic approach...
Disruptive value-added differentiating element…
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Digital Workplace
noun
The sum total of your digital tools used to get work done.
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Intranet
noun
A private network, similar to the Internet and using the same
protocols and technology, that is contained within an
enterprise. It may consistof many inter-linked local area
networks (LANs), desktop computers, ERP, websites and portals,
and email system
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Intranet
REALITY
The internal website.
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14
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Case Study: ConcoPhillips
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ConocoPhillips
• Employees: 25,000+
• Intranet: The Mark
• Technology: SharePoint 2013
• Most Popular: Our Business, Search, Personal Profiles
• Award: 2015 Best Intranet, Nielsen Norman Group
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18
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Change management – It takes time…
• “Some believed the old site was far better and begged for its
return. It took many more months, design tweaks, new
features and consistentcontentdelivery to win them over.
Today, the complaints have stopped and The Mark is serving
its intended role at the center of the ConocoPhillips’ digital
workplace.”
– Ray Scippa, Director, Employee Communications
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Killer app: Q&A
• Employees ask questions in eStream
• Questions are automatically routed to the most likely expert
• Moderators also assist and mark answered questions
• ConocoPhillips’ executives lead by example
• Incentives for collaborating linking participation with bonuses
• Annual awards program for outstanding collaborator
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Killer app: Q&A
• If a question is asked enough times, the topic will eventually
become an article on the company’s wiki
• Employees are asked to fill out “success story” forms to
demonstrate how shared knowledge pays off – 10,000+
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One Digital Workplace
• “I think employees around the world do expect and get a
consistent experiencethroughout The Mark. There are
regional differences driven by the contentauthors but in
general the experience is very similar wherever you are.”
– Ray Scippa, Director, Employee Communications
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Case Study: Prescient Digital
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Prescient Digital
• Employees: 10+
• Intranet: (no name)
• Technology: Office 365
• Most Popular: Client Resources, Research, Discussions
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27
28
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Search failure: 50%
MelissaWebster,ECMStrategySurvey,2013
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Follow A Process
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King
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34
Planning
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Planning Provides The Foundation
• Strategic plan
• Governance & policies
• Functional plan
• Business case & ROI
• Information architecture
• Wireframes
• Design
• Content management
• Change management
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Goals & Objectives
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable,Attainable,Realistic,Time Defined
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Final Thoughts
• The Digital Workplace needs a plan
• Understand and documentemployee needs
• Understand and documentsenior management needs
• The Digital Workplace includes mobile, and CRM, and ERP…
• No design by committee
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www.IntranetGlobalForum.com
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PrescientDigital.com > Intranet Insight
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Questions?
42
prescient@prescientdigital.com
416.926.8800
www.PrescientDigital.com
www.IntranetBlog.com

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