Weitere ähnliche Inhalte Ähnlich wie Creating An Intranet News Team (20) Mehr von Prescient Digital Media (20) Kürzlich hochgeladen (20) Creating An Intranet News Team1. ©2019 Prescient Digital Media Ltd. All Rights Reserved 1
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INTRANET NEWS TEAMS
Creating a Decentralized Intranet News & Content System
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•
…
‘
2001 2005 2011
Expanded client base
across North America
and Europe.
Growth
Expanded solutions for the
entire Digital Workplace.
Digital Workplace
Launched in Toronto.
Start
Full implementation services,
and SharePoint expertise.
Implementation
Focus on assessment, planning,
governance of intranets.
Intranets
18 years planning, designing intranets
Multiple awards including the prestigious
Webby & Golden Quill Awards.
Awards
2016
Expansion into the US
& Western Canada
New Office Locations
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Identify / Train
Change Management
Content Management
3 Key Learnings
01
02
03
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Enlist volunteers
1. Marketing
2. Communications
3. Administrative
4. HR
5. Sales
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Rewards
1. Free promotion
2. Pizza lunch
3. Story contest
4. Photo contest
5. Sales contest
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Story Ideas
1. Executive profile
2. Executive speeches
3. Employee profiles
4. Sales wins
5. Customer service wins
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Keep it fun
Get to know colleagues by discovering shared interests outside of work
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Change management
Promoting adoption, changing behavior
Enlist executive sponsors
to champion & promote
SPONSOR
Introduce and orientate
for existing & new EEs
ORIENTATE
Ongoing education and
training, online & offline
EDUCATE
Marketing & promotion;
multiple channels
PROMOTE
Measure & track adoption
& performance; gap
analysis
MEASURE
Refine & repeat
REPEAT
Change management drives adoption and use; promotes new behaviors
and a culture of knowledge & digital sharing best practices.
ADOPTION
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Content Management Plan
• Assessment: of current content and processes.
• Creation: of detailed information architecture and wireframes,
taxonomy, metadata, workflow and documentation including
policies.
• Management: repurposing, rewriting, creating, maintaining,
monitoring, and archiving.
• Maintenance: storing, accessing, reusing/repurposing and
resourcing.
• Measurement: analytics and analysis.
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Every page must have….
• Date
• Expiry date (e.g. 18 months for new; 6 months for team site)
• Name (author / publisher) with email link to person
• Terms of use
• Forced ‘closed’ meta tags
• Optional ‘open’ tags
• Sharing and/or social features (e.g. commenting)
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Lessons For Success
1. Hire, prompt, cajole, reward writers
2. Sell, market, educate, train all employees
3. Content management plan + technology
4. Plan for success
5. Executives attract eyeballs
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IntranetGlobalForum.com
New York, City – November 19 & 20, 2019
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www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com