PROCTER AND GAMBLE CASE STUDY

1. Harvard Business School Case

3. P G&
What
is
?

4.  An American multinational consumer
goods company headquartered in
downtown Cincinnati , Ohio , the U.S.
 One of the most powerful portfolios of
trusted brands.

7. Who are the players ?
• CEO A.G. Lafley
• CEO Bob McDonald
• CEO Durk Jager
• CEO Jim Stengel
• Claudia Kotchka,
o Vice-president, Design unit
• Marc Pritchard,
o Global Brand Building Officer

8. SITUATION
&
ANALYSIS

9. Good company
background
Enters new market
with a mission and
decisions
Takes scientific
approach to connect
with people
Brings in a design
unit as a part of
marketing strategy
Shift from product
based marketing to
consumer-centric
marketing
Communication
through direct &
digital marketing &
sales promotion
Multibranding
Tries to move
forward with an aim
to reach 5 billion
new consumers
Connect
&
Develop

12. ANALYSIS OF NET SALES AND
EARNINGS

15. ONE
MAJOR QUESTION

17. Growth of P&G’s core brands & categories
with an unrelenting focus on innovation
& design.
1st ISSUE

20. Building business with unserved &
underserved consumers through
consumer-centric , digital & direct and
neuromarketing , multibranding and
interactive community promotion.
2nd ISSUE

21. MARKETING
STRATEGY

23. COMMITMENT
TO THE
CONSUMER

25. ADVERTISING

27. SPONSORSHIP

29. CELEBRITY
ENDORSEMENTS

31. MEDIA
SPENDING

33. DIGITAL
MARKETING

35. SOCIAL MEDIA

37. INTERACTIVE
COMMUNITY
PROMOTION

39. Continue to grow & develop faster-growing
higher margin businesses with global
leadership potential
3rd
ISSUE

40. Digital marketing with campaigns,
Emotional, design and function driven
marketing ,

41. DISCLAIMER
THIS PRESENTATION WAS PREPARED BY PRERNA SAINI
FOR WINTER INTERNSHP UNDER THE ESTEEM
GUIDANCE OF Prof. SAMEER MATHUR