Digital Marketing is a Promotion of brands or products and services using all forms of digital advertising.

1. ““Digital Marketing Strategies”Digital Marketing Strategies”
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2. Contents:Contents:
 What is Digital Marketing?
 Which Tactics Produces best Results
 How do you stand out in this process?
 Digital Marketing Process Flow
 KeyTacticsYou Can Follow
 Most effective tools used
 Most Effective Strategies
 What High Growth Firms Do Differently
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3. What isWhat is Digital MarketingDigital Marketing??
Marketing process which leads to the development of any organization or brand by
using a variety of digital channels such as email, social networks etc.
Promotion of brands or products and services using all forms of digital advertising.
Two different forms of digital marketing exist:
Pull digital marketing ex:Websites, blogs and streaming media
Push digital marketing ex: Email, text messaging and web feeds
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4. Which Tactics Produces best ResultsWhich Tactics Produces best Results
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Search + Content Social Media Email
Display Ads Mobile Videos

5. How do you stand out in this process?How do you stand out in this process?
 Get found in long tail and geographically - specific searches
 Use a variety of platforms to demonstrate your expertise and subject matter authority
and engage with prospects and clients
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6. Digital Marketing Process FlowDigital Marketing Process Flow
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7. Key TacticsYou Can FollowKey TacticsYou Can Follow
 Online marketing helps firms grow faster
 Firms generating 50% or more of their leads online grow 5X faster than those with no
online leads
 High growth firms obtain 70% of leads online while average firms obtain 10%
 Online marketing increases firms profitability
 Firms generating 50% or more of their leads online are 3X more profitable than those
generating less than 15% of their leads online
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8. Most effective tools usedMost effective tools used
 Blogging
 White papers, eBooks and articles
 SEO
 Company newsletters
 LinkedIn
 Twitter
 PPC
 Email Campaigns
 Online video
 Slideshare
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9. Most Effective StrategiesMost Effective Strategies
 SEO: Optimize for the long tail
 Take advantage of owned publishing platforms : website, blogs, social networks
 Website : Original content
 Allow people to connect with you : Give people a sense of the personalities
they’ll be working with
 Email : Build a relationship through regular content
 Blog : Be the resource for your specialty
 Twitter : Expand your reach and raise awareness
 YouTube : Give people of sense of the experience of working with you
 LinkedIn : The hub of your professional activity; Optimize your profile
 Facebook : Promote your value and recruit
 Slideshare : Create a library of your presentations
 Use events to bridge offline and online efforts
 Plan for mobile : Mobile Friendly Websites
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10. What High Growth Firms DoWhat High Growth Firms Do
DifferentlyDifferently
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11. What High Growth Firms DoWhat High Growth Firms Do
DifferentlyDifferently
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12. Digital Marketing FactsDigital Marketing Facts
 20% : of google searches by month are for local businesses
 57% : of internet users search the web everyday
 46%: daily searches are for info on products or services
 54%: of marketers increased their inbound marketing budget in 2013
 91% : of B2B marketers are using content marketing
 78% : of marketers are using Email marketing (e-newsletters)
 $40 Billion : Projected Ad spending in 2013
 $50 Billion : Projected Ad spending in 2015
 $1.1 Billion : Mobile Ad spending in 2015
 Over 70% of the Marketers plan to include mobile in their budgets by 2013 end.
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13. To know more, feel free to write to usTo know more, feel free to write to us
interact@tobocbiz.cominteract@tobocbiz.com orVisitorVisit
www.tobocbiz.comwww.tobocbiz.com
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