1. Tips for a good Business Plan: Weekly Schedule
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# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Team
9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group
11 31-May Market Analysis: Competition
12 07-Jun Market Analysis: Suppliers + examples
13 14-Jun SWOT analysis
14 21-Jun SWOT analysis: Examples
15 28-Jun Marketingmix
16 05-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis

2. Tip: - Define a Target Group where you feel good
- Check if your Target Group also wants your product/service => “test cases”
Market analysis – Target Group
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 Define your Target Group and set clear boundaries
 You can never reach the whole market, all the customers
 80/20 rule
 80% Sales generated by 20% of your Customers
 Define your Market Segments
 Who buys?
 Regional
 Profile
 Life style
 Personality
 What do they buy?
 Extras
 Package
 Price
 Delivery
 Why do they buy?
 Advantages
 Criteria
What is your Target Group/Niche?
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TARGET
GROUP

3. Market analysis – Target Group
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Example Target Group: “Toothpaste”
Huge SUPPLY
Customer decides based on criteria
- Taste
- Price
- Sex-appeal
- Age
- ….
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TARGET
GROUP