For the purpose of knowing the retailing and their management style etc.

1. overview
RETAIL MARKETING
R Pravin Kumar, 18UU47
Business Administration (SF)
Ayya Nadar Janaki Ammal Colle
ge,
Sivakasi.

2. 1 Meaning
2 Nature
3 Importance
4 Managing Retailing
Agenda

3. Types of Traditional Marketing
Manufacturer
Main Distributor
State Distributor
District Distributor
City Distributor
Wholesaler
Retailer
Customer

4. Retail is the sale of goods and services from businesses t
o an end user (consumer).
Meaning
Retail marketing is the process by which retailers pro
mote awareness and interest of their goods and services in an ef
fort to generate sales from their consumers.

5. Retail refers to the activity of reselling.
“Retailing includes all the activities
involved in selling goods or services to the
final consumers for personal, non business
use”.
-Philip Kotler.
Definition & Explanation

7. WHAT ?
• Interaction with the end customer.
• Sales at the retail level are generally in small unit sizes.
• It enhances the volume of sales but the monetary value is less.
• Customer service plays vital role.
• There is a tendency for automatic sales promotion.
• With more outlets retail marketing creates visibility.
• Location and layout plays a vital role.
• Creates employment opportunities to all age groups, gender,
irrespective of qualification and religion.
• Generates job opportunities in flexi timings.
• Retail marketing creates a place, time and possession
utility for a product.
Nature /Characteristics

8. 1 2 3 4 5
• It marketing is a vital tool for every retailer, as it identifies current,
unfulfilled needs and wants, which it defines and quantities.
• Retail marketing determines which target groups the retailer should
serve.
• Marketing could be seen as delivering an acceptable standard of living.
• Marketing depends on the efficient co-ordination of consumer predictio
n, product development, packaging design and influencing demand throu
gh appropriate communication medium.
• From these, a suitable mix is achieved.
Importance of Retailing marketing

9. 1. Keep the Interest Alive
2. Pay attention to your customers
3. Keep your stuff up-to-date and Moti
-vated
4. Catch your customer’s eye
5. Sell off slow-moving stock
Managing Retailing

11. Thank You,
R Pravin Kumar, 18UU47
Business Administration (SF)
Ayya Nadar Janaki Ammal College,
Sivakasi.