Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
New microsoft office word document
1. 3M Innovation<br />7-Up The uncola<br />Acura The road will never be the same<br />Adobe Better by Adobe<br />Aflac Ask about it at work<br />AIG We know money<br />Ajax Stronger than dirt<br />Alka-Seltzer I can’t believe I ate the whole thing<br />Alka-Seltzer Mama mia, thatsa spicy meatball<br />Allegra The relief goes on<br />Allstate Are you in good hands?<br />Allstate Insurance You’re in good hands with Allstate<br />Alpo Dog Food Doesn’t your dog deserve Alpo?<br />Ambien Works like a dream<br />American Airlines Something special in the air<br />American Dairy Association Behold the power of cheese<br />American Express Don’t leave home without it<br />American Express Do more<br />American Express My life. My card<br />American Express Don’t leave home without it<br />Anacin For fast, fast, fast relief<br />APC Legendary reliability<br />Apple Think different<br />Apple The power to be your best<br />Apple Think outside the box<br />AT&T Reach out and touch someone<br />AT&T The world’s networking company<br />Audi Never follow<br />Avis We try harder<br />Bank of America Higher standards<br />Bank of America Bank of Opportunity<br />Barack Obama Change we need<br />Bartles & Jaymes Thank you for your support<br />Bayer Aspirin Bayer works wonders<br />Bic Flick my Bic<br />Bissell We mean clean<br />Bissell Life’s messy Clean it up!<br />BMW Sheer driving pleasure<br />BMW The ultimate driving machine<br />BOSE Better sound through research<br />Bounty The quicker picker-upper<br />Braniff Airlines When you’ve got it, flaunt it<br />Brim Decaffeinated Coffee Fill it to the rim with Brim<br />Bristol-Myers Squibb Co Hope, triumph, and the miracle of medicine<br />British Airways The way to fly<br />British Airways The world’s favorite airline<br />British Rail We’re getting there<br />Budweiser Wassup?!<br />Budweiser The king of beers<br />Burger King It just tastes better<br />Burger King Have it your way<br />Cadillac Break through<br />Calgon Toiletries Calgon, take me away<br />California Almond Growers A can a week, that’s all we ask<br />California Milk Processor Board Got milk?<br />Calvin Klein Between love and madness lies obsession<br />Calvin Klein Jeans Nothing comes between me and my Calvins<br />Camel I’d walk a mile for a camel<br />CameraWorld For negative people<br />Capital One What’s in your wallet?<br />Cascade For virtually spotless dishes<br />Charmin Please don’t squeeze the Charmin<br />Cheese Council Anyway you please it, cheese it<br />Cheez-It Get your own box<br />Chesterfield Cigarettes A silly millimeter longer<br />ChevronTexaco Turning partnership into energy<br />Chevy Trucks Like a rock<br />Chevy’s Fresh Mex<br />Chiffon Margarine It’s not nice to fool Mother Nature<br />Chrysler Inspiration comes standard<br />Cialis Will you be ready?<br />Cisco Systems Empowering the Internet generation<br />Citi Live richly<br />Citi City never sleeps<br />Citgo There at every turn<br />Clairol If I’ve only one life, let me live it as a blonde<br />Clairol Does she or doesn’t she?<br />ClubMed The antidote for civilization<br />CNET The source for computing and technology<br />CNN The most trusted name in news<br />Coca-Cola Coca-Cola refreshes you best<br />Coca-Cola The pause that refreshes<br />Coca-Cola Have a coke and smile<br />Coors The silver bullet<br />Cotton Incorporated Cotton The fabric of our lives<br />Coty Perfume If you want to capture someone’s attention, whisper<br />Covergirl makeup Easy, breezy, beautiful Covergirl<br />Crest Healthy, beautiful smiles for life<br />Crest Look, Ma, no cavities!<br />Crisco Vegetable Shortening Cooks who know trust Crisco<br />Dannon Yogurt Love it for life<br />DeBeers A diamond is forever<br />Dell Computer Easy as Dell<br />Delta Airlines You’ll love the way we fly<br />Delta Airlines We love to fly and it shows<br />Denny’s We’re cooking now<br />DePuy Orthopedics Restoring the joy of motion<br />DHL We move the world<br />DHL Yellow. The new Brown<br />DHL Competition. Bad for them. Great for you<br />Dial Soap Aren’t you glad you use Dial? Don’t you wish everybody did?<br />Disneyland The happiest place on earth<br />Dunkin Donuts Time to make the doughnuts<br />DuPont The miracles of science<br />DuPont Better living through chemistry<br />Dupont Better things for better living, through chemistry<br />eBay The power of all of us<br />eBay The world’s online marketplace<br />EF Hutton When EF Hutton talks, people listen<br />El Pollo Loco When you’re crazy for chicken<br />Electrolux Nothing sucks like an Electrolux<br />Energizer Batteries It keeps going, and going, and going<br />Epiphany See your way forward<br />Ernst & Young Quality in everything we do<br />Esso (Exxon) Put a tiger in your tank<br />Expediacom Don’t just travel Travel right<br />Fancy Feast Good taste is easy to recognize<br />FannieMae Our business is the American dream<br />FedEx Relax, it’s FedEx<br />FedEx The world on time<br />FedEx When it absolutely, positively has to be there overnight<br />Fedex Absolutely, positively overnight<br />Fisher-Price Play. Laugh. Grow<br />Florida Orange Juice Growers Association It’s not just for breakfast anymore<br />Ford Bold Moves<br />Ford Built for the road ahead<br />Ford Drive one<br />Ford Ford has a better idea<br />Ford Quality is job one<br />Foster’s Foster’s Australian for beer<br />Fosters Fosters—Australian for beer<br />Fox News Fair and balanced<br />Friends of the Animals Extinct is forever<br />FTD Say it with flowers<br />General Electric We bring good things to life<br />General Electric Imagination at work<br />General Foods Celebrate the moments of your life<br />Georgia Federal Two words to the wise<br />Gerber Babies are our business<br />Gerber Shouldn’t your baby be a Gerber baby?<br />Geritol My wife, I think I’ll keep her<br />Gillette Look sharp, feel sharp<br />Gillette The best a man can get<br />Gillette Dry idea Never let ‘em see you sweat<br />GLAD Don’t get mad, Get GLAD<br />Glaxo/Wellcome Disease has no greater enemy<br />Goodyear The best tires in the world have Goodyear written all over them<br />Grey Poupon Pardon me, do you have any Grey Poupon?<br />Greyhound Leave the driving to us<br />Guidant It’s a great time to be alive<br />Haig Scotch Whiskey Don’t be vague, ask for Haig<br />Hallmark When you care enough to send the very best<br />Harley Davidson American by birth. Rebel by choice<br />Hawaiian Punch Hey! How about a nice Hawaiian Punch?<br />Hebrew National We answer to a higher authority<br />Hertz Hertz puts you in the driver’s seat<br />Hewlett Packard Invent<br />HJ Heinz 57 varieties<br />Holiday Inn Pleasing people the world over<br />Honda The power of dreams<br />Hooters Delightfully tacky, yet unrefined<br />Hostess Cakes Where’s the cream filling?<br />Huggies We’re behind you every step of the way<br />IBM Solutions for a small planet<br />Intel Intel Inside<br />Irish Spring Soap Manly yes, but I like it, too<br />Ivory Soap Pure clean, pure Ivory<br />Ivory Soap 99.44% pure<br />Jack in the Box Jack’s back!<br />Jaguar Don’t dream it. Drive it<br />Jaguar The art of performance<br />Jell-O America’s most famous dessert<br />John Deere Nothing runs like a Deere<br />JPMorgan Chase Bank The right relationship is everything<br />Juicy Juice 100 % juice for 100% kids<br />Kaiser Permanente Thrive<br />Karry-Lite Takes the ‘lug’ out of luggage<br />Kay Jewelers Every kiss begins with Kay<br />Kellogg’s Frosted Flakes They’re g-r-r-r-eat!<br />Kellogg’s Smart Start Start aging smart<br />Kellogg’s Rice Krispies Snap, Crackle, Pop<br />Kentucky Fried Chicken Finger-lickin’ good!<br />KFC Nobody does chicken like KFC<br />Kix Cereal Kid tested Mother approved<br />Kodak Share moments Share life<br />KPMG It’s time for clarity<br />L’Oréal Because I’m worth it<br />Las Vegas Convention and Visitors Authority What happens here, stays here<br />Lay’s Potato Chips Betcha can’t eat just one<br />LendingTree When banks compete, you win<br />Lexus The relentless pursuit of perfection<br />Life Cereal Hey, Mikey he likes it!<br />LifeCall I’ve fallen and I can’t get up<br />Listerine Always a bridesmaid, but never a bride<br />Lucent Technologies Creating value through true convergence<br />Lucky Charms Magically delicious<br />Lucky Strike Lucky Strike means fine tobacco<br />M&Ms Melts in your mouth, not in your hands<br />Marlboro Come to Marlboro Country<br />MasterCard There are some things that money can’t buy. For everything else there’s MasterCard.<br />Maxwell House Good to the last drop<br />Maypo I want my Maypo<br />Maytag Appliances Our repairmen are the loneliest guys in town<br />Mazda Passion for the road<br />McDonald’s Did somebody say McDonald’s?<br />McDonald’s I’m lovin’ it<br />McDonald’s We love to see you smile<br />Memorex Is it live or is it Memorex?<br />Meow Mix Tastes so good cats ask for it by name<br />Merrill-Lynch Merrill-Lynch is bullish on America<br />Metropolitan Home Mode for your abode<br />MGM MGM means great movies<br />Michelin Because so much is riding on your tires<br />Michelob Ultra Lose the carbs. Not the taste<br />Microsoft Your potential Our passion<br />Microsoft Where do you want to go today?<br />Milk Board It does a body good<br />Miller Beer It’s Miller time!<br />Miller High Life The champagne of bottled beer<br />Miller Lite Everything you always wanted in a beer And less<br />Miller Lite Tastes great, less filling<br />Mitsubishi Motors Wake up and drive<br />MorganStanley One client at a time<br />Morton Salt When it rains, it pours<br />Motrin Medicine with muscle<br />Mountain Dew Do the Dew<br />National Cattlemen’s Beef Beef It’s what’s for dinner<br />National Crime Prevention Take a bite out of crime<br />National Highway Traffic Safety Administration You could learn a lot from a dummy Buckle up!<br />National Pork Board Pork. The other white meat<br />NBC Must see TV<br />Nestles Butterfinger Break out of the ordinary<br />New York State Division of Tourism I love New York<br />Nike Just do it<br />Nikon At the heart of the image<br />Nine Lives Cat Food Only fit for a king Nine Lives<br />Nintendo Wii Wii would like to play<br />Nissan Enjoy the ride<br />Nissan Shift<br />Nokia Connecting people<br />Noxzema Take it all off<br />NyQuil The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine<br />Office Depot Taking care of business<br />Old Spice The mark of a man<br />Oldsmobile It’s not your father’s Oldsmobile anymore<br />OneTouch Changes everything<br />Oracle Software powers the Internet<br />Ore-Ida Ore-Ida! It’s all-righta!<br />Outback Steakhouse No rules Just right<br />Pace Picante Sauce Grab the Southwest by the bottle<br />Pacific Southwest Airlines Catch our smile<br />Packard Ask the man who owns one<br />Panasonic Slightly ahead of its time<br />Parkay Margarine The flavor says butter<br />Partnership for a Drug-Free America This is your brain. This is your brain on drugs<br />Paul Masson We will sell no wine before its time<br />Pepperidge Farm Pepperidge Farm remembers<br />Pepsi Come alive! You’re in the Pepsi generation<br />Pepsi The taste of a new generation<br />Pepsi For those who think young<br />Pepsi Pepsi-Cola hits the spot<br />Pepsi The choice of a new generation<br />Perdue Chicken It takes a tough man to make a tender chicken<br />Petco Where the pets go<br />Peugeot The best kept automotive secret in America<br />Philip Morris Talk They’ll listen<br />Planter’s Peanuts Famously fresh<br />Playtex Cross-Your-Heart Bra Lifts and separates<br />Polaroid The fun develops instantly<br />Prudential Get a piece of the rock<br />Quaker Oatmeal Something to smile about<br />Quiznos M’m, m’m, m’m, m’m, m’mtoasty!<br />Qwest Spirit of service<br />Qwest Ride the light<br />Radio Shack You’ve got questions, we’ve got answers<br />RAID RAID kills bugs dead<br />Redbull It gives you wings<br />Remington I liked it so much I bought the company<br />Ricoh How well do you share?<br />Rolaids How do you spell relief? R-O-L-A-I-D-S<br />Royal Caribbean Cruise Lines Get out there<br />Safeway Ingredients for life<br />Salesforcecom Experience success<br />Sanka Sanka—everything you love about coffee<br />Saturn A different kind of car company<br />Schlitz The beer that made Milwaukee famous<br />Schlotzky’s Deli Funny name. Serious sandwich<br />Schweppes Schhh! You know who?<br />Seagate We turn on ideas<br />Secret Deodorant Strong enough for a man, but made for a woman<br />Shake and Bake It’s Shake and Bake, and I helped<br />Sherwin Williams Cover the earth<br />Skoal Always there in a pinch<br />Smith Barney We make the money the old-fashioned way—we earn it<br />Smucker’s With a name like Smucker’s, it has to be good<br />Snapple Made from the best stuff on Earth<br />Southwest Airlines You are now free to move about the country<br />SPRINT PCS Now, that’s better<br />Sprite Obey your thirst<br />Staples That was easy<br />Starkist Tuna Sorry, Charlie Starkist wants tuna that tastes good, not tuna with good taste<br />Subway Eat fresh<br />Subway Five dollar foot long<br />Sun Microsystems The network is the computer<br />Sunkist Better snacking<br />SuperSoil If it’s not SuperSoil, it’s just plain old dirt<br />Sweet ‘N Low There’s no equal<br />T Rowe Price Invest with confidence<br />Taco Bell Think outside the bun<br />Taco Bell Head for the border<br />Taco Bell You quiero Taco Bell<br />Tareyton Cigarettes I’d rather fight than switch<br />Target Expect more. Pay less<br />TAZO TAZO. The reincarnation of tea<br />Tempur-Pedic Welcome to bed<br />The Economist Free enterprise with every issue<br />The New York Times All the news that’s fit to print<br />The Sharper Image For the person who has everything, we have everything else<br />The Virginia Tourism Commission Virginia is for lovers<br />Tide If it’s gotta be clean, it’s gotta be Tide<br />Timex Takes a licking and keeps on ticking<br />Toshiba Choose freedom<br />Toyota Get the feeling<br />Trix Cereal Silly rabbit, trix are for kids<br />Tyco A vital part of your world<br />Tylenol It’s hospital recommended<br />Unisys Imagine it Done<br />United Airlines Time to fly<br />United Airlines Fly the friendly skies<br />United Negro College Fund The mind is a terrible thing to waste<br />Unocal The spirit of 76’<br />UPS What can Brown do for you?<br />US Army Some of our best men are women<br />US Army There’s strong. And then, there’s Army strong.<br />US Dept of Transportation Friends don’t let friends drive drunk<br />US Forest Service Only you can prevent forest fires<br />US Forest Service Give a hoot, don’t pollute<br />US Marines The few, the proud, the Marines<br />US Marines We’re looking for a few good men<br />US Navy It’s not a job. It’s an adventure<br />US Peace Corps The toughest job you’ll ever love<br />US Postal Service We deliver for you<br />V-8 I coulda had a V-8!<br />Verizon Wireless We never stop working for you<br />Verizon Wireless Can you hear me now? …Good<br />Victor Talking Machine Co His master’s voice<br />Virginia Slims Cigarettes You’ve come a long way, baby<br />VISA It’s everywhere you want to be<br />Visine Visine gets the red out<br />Volkswagen Think small<br />Volkswagen Drivers wanted<br />Volvo For life<br />Walmart Save money. Live better<br />Wal-Mart Always low prices<br />Wells Fargo The next stage<br />Wendy’s Where’s the beef?<br />Western Airlines Western Airlines the only way to fly<br />Wheaties The breakfast of champions<br />Wisk Laundry Detergent Ring around the collar<br />World Wildlife Fund For a living planet<br />Xerox We’re moving beyond documents<br />Yahoo! Personals Believe<br />Yellow Pages Let your fingers do the walking<br />ZDNet Where technology means business<br />Zenith The quality goes in before the name goes on<br />