This is my insight about Shiva Trilogy written by Amish Tripathi The fastest selling Indian book series ever. I have also included the viral marketing strategy adopted by Amish to promote the book

1. Shiva Trilogy
an insight
Presented by :
Praveen Asokan

2. Shiva Trilogy – an overview
• Immortals of Meluha ( Feb 2010)
• The Secret of the Nagas ( Aug 2011)
• The Oath of the Vayuputras (Feb 2013)
Author : Amish Tripathi
The trilogy is a fantasy re-imagining of the Indian
deity Shiva's life and adventures.

3. Shiva Trilogy – an overview
Today, He is a God. 4000 years ago, He was just a
man.
The Shiva Trilogy is the tale of the extraordinary
man whose adventures 4000 years ago are
remembered today as the myths of the Mahadev,
the God of Gods.
It is chronicled through these three books, The
Immortals of Meluha, The Secret of the Nagas &
The Oath of the Vayuputras.

4. Immortals of Meluha
“The Story of the man, whom legend turned into a god”
Shiva
Meluha
Sati
Somras
Chief of Tibetian Gunas tribe who is
as fierce as he is moral
The kingdom of perfection beyond the
mountains ruled by Suryavamshis.
The princess of Meluha, but ordained to
a life of loneliness as she is a Vikrama.
The life enhancing drug or mix
consumed by the Meluhans

5. Immortals of Meluha
• Consumption of Somras ends up giving Shiva a
blue throat, he is now the Neelkanth, the
legend of Suyavanshis.
• Shiva will lead the Suyavanshis to victory
against their arch rivals Chanravanshis who
have stooped low enough to even recruit the
brutal, evil assassins – the Nagas.

6. The Secret of the Nagas
• Ayodhya The capital of Chandravamshis
• Branga the kingdom situated in eastern India
at the confluence of rivers
Brahmaputra and Ganga.
• Kashi a patient city to all people and thus
houses a colony of Branga’s too.
• Panchavati
the capital of Nagas.
• Parvateshwar Shiva’s army chief from Meluha
• Ayurvati
Chief Doctor of Meluha
• Brahaspati
Chief Scientist of Meluha

7. The Secret of the Nagas
• Sati is attacked by a Naga and the gold coin that
leads Shiva to Branga.
• A mini riot breaks out against the Branga’s
• Karthi, Sati’s son is born.
• Branga’s alliance with the Nagas for the medicine.
• The secret of Nagas.
• Their revelation points out that Meluha after all
is not as perfect as it seems!

8. The Oath of the Vayuputras
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The secret of the nagas
The Vasudevs the tribe left by Lord Ram
Pariha
the land of the Vayuputras
Davi Astras the divine weapons
Battle between the powers of beliefs.
Neelkanth vs Meluha’s systematic governance
India is gearing up to witness a god’s battle
against evil. An evil with the mask of good.

9. Shiva Trilogy - Quotes
• “Truth doesn't have to be liked. It only has to
be spoken. Speak it out. The truth may hurt
you, but it will set you free.”
• “Creation and destruction are the two ends of
the same moment. And everything between
the creation and the next destruction is the
journey of life.”

10. Shiva Trilogy – Quick Facts
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Over 2 million copies sold
Sales of Rs. 48 Crores
Fastest selling Indian book series ever
Published in over 8 regional language
Bollywood comes in
A deal underway to make a Hollywood movie
Amish signs a 5 Cr deal for his next book
Over 4.8 lacs of the 3rd book were pre-ordered

11. Shiva Trilogy – a marketing perspective
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Innovative Marketing
Trailer
Music Album
Social media ( FB and Twitter)
Star stunned celebration
PR & Coverage
Pre-release hypes

12. Shiva Trilogy
OM NAMAH SHIVAIYA
THE UNIVERSE
BOWS TO LORD SHIVA
I BOW TO LORD SHIVA

13. My tweet
In my words, Shiva Trilogy is a philosophical
fiction, where mythology meets bollywood.
Cheers to Amish who has brought down a
wonderful insight about Lord Shiva.
-Praveen Asokan

14. Thank You   
Special thanks to :