Marketing Plan Presentation for Sample mobile App Suggestions and Comments Welcome

1. Flawless!
The Mobile App

2. Love their lip color and the glow….
Wanna try that on yourself?....
…..but those expensive salons and
beauty professionals

3. Fret not women….here comes
Flawless!

4. “YOUR VIRTUAL MAKEUP
ARTIST”
Flawless! is your very own real time makeover
app where the camera becomes your mirror.
With this app, you can try out all the latest
looks without ever stepping foot in the salon!
From prepping your skin to applying makeup;
eye shadows to lipsticks, this app allows you
to check how different beauty products look
on your skin.

5. Other Features
Still confused ??.....
The app also provides a
plethora of Beauty Tips*
from noted professionals,
experts and your favorite
celebs….ALL ON YOUR
PHONE!!
* - subscribe for the paid Premium packs

6. How to use the app?
Experience real time feed with
your front camera, click a
picture of yourself or choose a
photo from your phone’s
gallery. Then, pick and
experiment with your favourite
makeup products from our
huge database. Once you

7. Now that we have a product
idea….we need to make it to
serve the RIGHT
CUSTOMERS
…….and earn revenue, of
course
So, we need a MARKETING

8. Market Analysis

9. Smartphone – The Ideal Platform
For new business

10. Smartphone – The Ideal Platform
#1 Mobile Apps Offer Better Personalization
Personalization is about offering tailored communication
to users based on their interests, location, usage
behaviour, and more.
#2 Ease of Sending Notifications
Include push and in-app notifications. They both are
exciting alternatives for communicating with app users in
a less intrusive manner.
#3 Making Use of Mobile Device Features
Mobile apps have the advantage of utilizing features of a
mobile device like camera, contact list, GPS, phone
calls, accelerometer, compass, etc.
#4 Ability to Work Offline
Even though mobile websites can use caching to load

11. #5 Freedom in Designing
Even with all the technological advancements in web
designing, mobile websites have to rely a lot
on browsers to perform even the most elementary
functions. Mobile websites depend on browser features
like ‘back button,’ ‘refresh button,’ and ‘address bar’ to
work. A mobile app can be designed with a lot of
elaborate functions, based on advanced gestures like
‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.#6 Users Spend More Time
on Apps
Mobile users spend 86% of
their time on mobile apps and
just 14% of the time on mobile
websites.

12. Smartphone User Base

13. Overtaking the competitor - Desktops

14. ALERT!
There is a market
within this
market…

15. iOS and Android

16. Despite Google Play’s(Android) statistical edge, it is
profitable to launch the app on both the platforms to
reach as many users as possible.
Relying on only one of them won’t do the trick…
versus

17. Target
Customers

18. The app is aimed towards the female
population from the following
divisions.
- Teenagers
- College-goers
- Beauty fanatics (25-30) i.e. need tips
ANYTIME

19. App
Offerings

20. The appwill belaunchedas a freetrialversionfor a
limitedperiodprovidingvirtualbeautysimulator
with limitedproduct database.
Aftertrial expires,users willhavean option to
subscribeto a paidpremiumversionfor extended
functionality.

21. PREMIUM VERSION
- Providesaccessto dedicatedarticles,blogs and
additionalinputs(interviewchannel)from noted
professionalsand fashion icons.
- Full productdatabasecoveringeveryexisting and
newly launcheditemin the market.

22. Competition
Analysis

23. Existing competitionis composedof BRANDED
andUNBRANDED apps

24. Points-Of-Parity
1. Beauty-centriccontent.
2. Providedatabaseof productsin themarket.
3. Also offer free-trialand premiumversionmodel
4. Similartarget consumer groups.

25. Points-Of-Difference
- Theappoffersphoto-basedsimulation which
helpscustomers decidewhich beauty products suit
their skin andlook.
- Alsothe appaims tooffer users with exclusive
content viacollaborationswith noted
INFLUENCERS.
“Thisis notjust another text-basedapp”

26. How to create the
BUZZ?

27. The
Pre-launch
First impression matters

28. Pre-Launch
APP WEBSITE
provideinformationaboutthe app,its purpose,
featuresand other benefits. The websitecan also
providedirectlinks toother resourcesonline.
www.beflawless.com

29. Pre-Launch
E-MAIL
A SignUppromotion onthe app websiteis ideal.
Later, sendingpersonalized,interactiveand informative emails
to customers from the SignUppromotionfor better user
engagement.

30. Pre-Launch
YouTube Channel
(withdirectionsto app website)
Probably the best place to find your
‘First’ and other users.
Post Live App Demos to give users
better knowledge about its working.
Buildcollaborations with other popular
channelsfor app promotion and
increased visibility.
Use YouTube’s free analytics tools
to discover more about app
popularity, viewer reactions and
impressions.

31. Pre-Launch
YouTube Ads
(short, crispand grippingads)
“doesn’t even costa penny”

32. Pre-Launch
SocialMedia
Another cheap medium to promote
and make the appvisible to the target
masses.
A possiblerevenue source based on
popularityand hostingplatform’s
policies.
Also contributesto WORD-OF-
MOUTHstrategies.

33. Pre-Launch
Word-of-mouth
Crucial for getting our ‘first’customers.
You must use
this app called
Flawless!!

34. Pre-Launch
CollaborationswithInfluencers andEvents

35. Pre-Launch
Offline Campaigning
Beauty Pageants
CollegeFests

36. Use free analytics tools to discover more about app popularity, viewer
reactions and impressions.
How to trackthe BUZZ we’vecreated?

37. POST-LAUNCHPHASE
Marketing afterapp launch is like the AFTER-SALES service.
Its important to avoid losing focus on customer retentionand
engagement. Buildingcustomer loyalty early on goes a long way.
BETATESTING
It is thetestof a product by actual users in real lifesituations.It is the
most accurate way to understandhow interestedusers are in theactual
product and its features.Not allfeaturesmay be desirable to the
consumer. In addition, it is vital to use this informationto understand
whetherthe user willactuallybe willing to upgrade to premium.

38. SearchEngine Optimization(GoogleIndexing)

39. App
Goals

40. Downloads
Reach 100+ downloads by end of first monthof launch.
1000+ downloads by thesemi-annual.
10000+ by the year end.
Conversionto Premium
5-10% conversion rate to premium version.
FavorableImpressions
YouTube subscribers 50 at least before product launch.

41. FinancialChannels
The app’s premiumdownloadswill bethe main sources
of income.
Prior to launchthe app is expected to earn from its
viewership onYouTube,Facebook,Twitter and
Google(AdSense)
Earnings can also come from brand collaborationsand
related advertising throughSEO.

42. Let’s hope for the
best!

43. Created by PRATYUSH
SINGH, MIT Manipal,
during the Marketing
Internship by
Prof. Sameer Mathur,
IIM Lucknow
Disclaimer