Presentation on Business Model of Goli Vada Pav and how this got started. An Indian Business that is reaching heights. Includes SWOT Analysis and our solutions.

1. Goli Vada Pav

2. Birth of Goli Vada Pav
Venkatesh Iyer & Shivadas Menon- the geniuses behind
this idea.
Previously worked in a Finance Venture.
Big time foodies & decided that food would be their
way to glory.
Inspiration from McDonald’s.
Indian- Fast food and Mobile food.
Mass produced in minimum time.
In early 2004, first store in Kalyan, Mumbai.

3. SWOT ANALYSIS
 Strengths:-
 The idea behind Goli was to make an
earthy Indian street food into a saleable
appealing fast food.
 Affordable, clean, ethnic fast food.
 Easily accessible and saves time.
 Targets low income customers.
 Though the approach is global, the local
flavour is intact.

4. Weaknesses/ Problems
 Conventional Model of hiring a cook & staff
 The handmade patties varied in quality & had a short shelf
life & were even pilfered.
 Steep rises in raw materials costs puts margins under
pressure.
 Risk of shutting down incase the cook moves out.
 Fund Raising & Real Estate (in Mumbai)
 No investors were ready to put their money.
 In Nov 2006, Venkatesh’s bank gave the company 10 days to
stop the losses or repay the bank’s loan.

5. Opportunities
 Approached CEO of Vista Processed Foods, subsidiary of OSI- which
supplied patties to McD.
 Stores occupy less pace to offer speedy service.As cities grow big
and lives become busier, people are on the look out for quick grabs
 Vadapav is a meal in itself and can fit into your diet at any time of
the day.
 has introduced region-specific flavours in the menu. An eclectic
mix of vadapavs (below Rs.50), vada rolls (below Rs.75) and curry
pavs (below Rs.100) are offered at Goli stores.
 Keeping in line with customer suggestions, we introduced corn and
spinach vada in Bangalore, Samosa masala vada in UP, paneer in
Punjab and Sabudana vada at stores in Maharashtra.”
 Goli's important objective is to encourage entrepreneurship and
business spirit.

7. Threats
 Competition from foreign brands like McDonalds, Burger
King.
 Lack of innovative products.
 Struggle to establish the brand name and be popular
globally.
 Withstanding market expectations.

8. Solution
 Varied Marketing Techniques
 USP
 Promotional Techniques- Word
of Mouth
 Strategy to have locations in
high streets & main market
places
 Brand expansion.
 Variety of flavours and
products.

9.  Today, Goli Vada Pav has 300 stores in 100 cities across
20 states of India. The expanse is from Gorakhpur in
North to Calicut in South and Porbandar in West to
Kolkata in East. The Basket of products include varieties
of vada pav, vada rolls, currys pavs and desserts. It is
positioned as an alternative to traditional fast food and
rivals the conventional burger. The franchise retail
chain store has now grown to a ₹55 crores business
which plans to make a multi-fold jump to ₹350 crores
with the opening of 1000 outlets pan-India

12. THANKYOU!