Night Bites is a food delivery service that partners with local restaurants to offer affordable and convenient food delivery to students attending evening classes at universities. The service aims to address the lack of good food options on campus before and during night classes. It plans to start at the University of Washington and later expand to other urban universities. The goals are to create a profitable delivery channel by building partnerships with local restaurants and increasing market share through promoting customer satisfaction.

1. Night Bites Aravind, Diane, Matt,
Melanie, Pratham, Mark

2. There’s no way to get good, hot and healthy
food on campus before or during night
classes
Problem

3. Our Solution
By partnering with local restaurants, we offer
affordable and convenient campus food
delivery for evening students at UW, with
later expansion plans near universities in
other urban areas.

4. You:
Busy
Frugal
Hungry
Target User

5. As a student attending UW classes at night,
you want to order convenient, affordable,
warm food and have it delivered to campus
so that you can enjoy a quality meal during
your short break from class.
User Story

6. Quality food
Reliable delivery
Fair price
Success

7. Create a profitable delivery channel
Build partnerships with local restaurants
Increase market share
Promote customer satisfaction and retention
Business Goals

8. Old Canvas

9. New Canvas

10. Wireframes

11. First round Second round Final

12. Feature List
Feature List

13. One restaurant daily
4 menu choices
Why?
Simplifies ordering and
delivery process
Build partnerships with
local restaurants
Local Menu
Pre-order
Campus
Delivery
Pick-Up Food

14. Local Menu
Pre-order
Campus
Delivery
Pick-Up Food
Navigation Menu

15. Reminder to order
Credit card on file
One tap to pre-order meal
Choose delivery time and
location
Why?
Supports primary business
model
Local Menu
Pre-order
Campus
Delivery
Pick-Up Food

16. Local Menu
Pre-order
Campus
Delivery
Pick-Up Food
OrderDescription

17. Features
1. Quality foods
2. Reliable delivery
3. Fair prices
Bicycle delivery
3 central dropoff locations
on campus
3 delivery time-slots
Why?
Profitable delivery channel
(No delivery or service
fees)
Local Menu
Pre-order
Campus
Delivery
Pick-Up Food

18. Delivery statusConfirmation
Local Menu
Pre-order
Campus
Delivery
Pick-Up Food

19. View order status in
application
SMS pick up delivery
notifications
Brief meal rating
Why?
Customer satisfaction and
retention
Local Menu
Pre-order
Campus
Delivery
Pick-Up
Food

20. Rate your mealPick up now
Local Menu
Pre-order
Campus
Delivery
Pick-Up
Food

21. Partner Feedback
No service fees Condensed order flow Delivery logistics

22. Night Bites
Better Fed Higher Ed