Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

1. Social Media Marketing
SDM DEC&JAN 19 Batch
Pratap Zachariah

2. Brand Jealous21
• Jealous21 founded in year
2007
• CEO, Rachana Agarwal
• An exclusive women’s wear
from Indus league clothing
• Associated with premier
fashion organization

3. WOMEN’S DENIM
MARKET
Women across different age
brackets and spanning all shapes
and sizes like to wear denim as it
is comfortable, functional and
durable.
Jealous 21 is present in large
format stores like Pantaloons,
Reliance, Central, Brand Factory
and company’s exclusive stores
and franchises.

4. Facebook
organic

5. Landing page
• Link:-
https://pratap9.wixsite.com/jealous21/registration

6. Buyer persona
• Name :-Piya Memon
• Gender:-Female
• Age:-18
• Place:-Mumbai
• Occupation:- Undergraduate
• Hobby:- Reading, Listing Music, Shopping

7. Audience

8. Placements & Platforms

9. Audience size & Daily
Reach

10. Budget

11. Facebook
organic

12. Facebook ad
Paid

13. Facebook post 1

14. Facebook post 2

15. Facebook post 3

16. Calculation for paid ads
Potential reach is calculated on basis of month.
Daily reach is calculated on basis of money spending
Potential reach:-4900000 conversion rate:- 1%
Daily reach:-16000*30 4800000
Budget :-300*30 9000
Conversion 1%= 48000
Basic jean rate:- 999
Profit rate:-500
Total :- 500*48000 = 24000000