Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.
10. Review of app
• In last month rankings of the app has decrease from 4.7 to 4.6.
• The app has been receiving many negative comments base on unable load
course or id login problems and downloaded video not running offline.
• The latest updates seems to have bugs based on reviews. So the user are
declining
18. Thought on competitors keywords
• Khan Academy has been ranking well for the keywords, Skillshare and
Coursera.
• The ranking for the keywords, Skillshare has gone up from 11th to 4th
since 3 months.
• The ranking for the keywords, Courera has been constant for past 3
months.
• the reason for the ranking to go up can be app updated and increase in
the number of user.
19. Android app Title and Subtitle
• Title :- edX- Online Courses by Harvard, MIT, Microsoft
• Subtitle:- Gain new skills, Access 2000 course from 140
institutions. Join for free.
