1. Subject
Group Members
 Marketing Research
 MMM : 2ND YR – IV
SEM
 Prashant Mahamulkar –
Roll no 19
 Rajendra Sagare – Roll
no 30
 Avinash Ansurakar –
Roll no 04
 Pravin D’Souza – Roll
no 11
 Sriram Mane – Roll no

2.  Estbl in feb 1981
 Actual production started in 1983
 Maruti 800 was 1st model manufactured & still producing
 Joint venture with japanese multinational Suzuki Motor
Corporation
 Suzuki motor corporation is no 1 car manufacturer in india
for hatchback & sedan class segment from last 3 decades

3.  Maruti suzuki india ltd. has been leader of indian car market
for over 2 & a half decades
 It has 2 manufacturing units located at Gurgaon & Manesar
 Having combined capacity to produce over 1.2 million
(1,200,000) vehicles annually
 Maruti suzuki offers wide ranges of cars across different
segments & it offers 15 models brands
 Nearly 75,000 people are employed directly by Maruti Suzuki
and its partners

4.  Attractiveness of the Industry is analyzed through Porters Five
forces and also Value Chain to get idea about how the
operational activities and production activities are performed
 Porter Generic strategy to understand about cost
differentiation and focus strategy and added value so that
customer can differentiate Maruti product with other players
 Increasing fuel cost & rate of interest
 Competition from other manufacturers
 Decline in market share by 20%
 Lack of Govt. support
 Lack of R& D Facilities

5.  To analyze the overall level of customer satisfaction
 To find out whether there is a relation between customer
service & customer satisfaction
 To determine relationship, if any between the variables

6.  Statement –
 “To find out the dependency of customer service of Maruti
Suzuki lndia Ltd to its customer satisfaction”

7.  Ho : There is no relation between customer service &
customer satisfaction
 H1 : There is a relation between customer service & customer
satisfaction

8.  Quantitative Research is being conduct
 Because surveys connected to a large number of respondents
 Because research demand to find out relationship between
variables

9.  Delivery process
 Delivery timing
 Performance of sales person
 Dealer facility & location
 Paperwork & deal
 After sales service

10.  Methods are basically of these types-observation,
experimentation and survey
 Survey method of data collection because in the Market we
can gather a wide range of valuable information on over
behaviour of consumer for product
 Sources of information: through Primary & secondary Data

11.  Primary data: Primary data is that which data collect in new by
primary sources QUESTIONNAIRE
 These questions are collected from existing as well as new
customers. It includes pre sales & post sales experience.

12.  Secondary data: these data already exist in
the companies magazines we collect the
secondary data from:- •auto Magazines &
news papers • Journals • Internet •
Annual Reports

13.  Sampling plan is to decide the population for study of
research
 Total sampling for research is 100 for different areas of
Mumbai

14.  We can collect data through the data collection source which
often contains following activity
 - Pre collection activity : agree on goals, target data
 - Collection : data collection
 - Present findings : form of sorting, analysis

15.  Report is likely to be discarded well before the end
 It contains important new knowledge & findings
 Steps:
 1) Title
 2) Introduction
 3) Objective
 4) Materials
 5) Result
 6) conclusion
 7) Recommendation
 8) Acknowledgement
 9) Reference