2. Overview….
• What is social media? How are people using it?
• Social Media s Engagements
• How do I use it into my recruitment process?
• Where do I start? 10 steps
• What do I need to know about the basic
etiquettes?
3.
4. Which Networks Matter and Who s
Using Them?
Social
Media
Users
80%
70%
60%
Percentage of Worldwide Internet Users
50%
40%
30%
20%
10%
0%
15-‐24 25-‐34 35-‐44 45-‐55 55+
Age
Source: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScore data,
July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009
5.
6. Let me ask you…
Social Media ;
• Can be your marriage & life savior?
• Large firms used to SACK professionals because of
their SM activities?
• HR Security is very important?
• Finance Director tweets 3mins once. Can he perform
well at his job?
8. Ongoing
relevant
content
generation
Seeking out Employee
fans participation
Social
Media
Success
Asking for Open
input dialogue
9. Our Trust levels…
• Only 20% of people trust advertising
• And 33% trust their selection of blogs.
• But 78% of people trust
recommendation of their network.
10. Social Media Hiring – 6 Things
you should know
• Social Media has a low cost of entry
• Brand Equity building is driven by social behaviors
• Communicate, Collaborate, Converse, and create
a Community
• Different Networks appeals to different
demographics
• Social Networks lifts the personal veil and gives
granular details
• Targeted search reduces cycle time
11. How To Use it in the Recruitment
Process?
• Develop new, passive talent streams as you prepare
for recovery
• Strengthen employment branding
– Engage talent in open, personal dialogue
– Improve employee advocacy and
engagement
– Create more meaningful relationships with talent
– Proactively recruit talent who is passionate about
your brand
• Target your ideal candidate based on user
generated information
• Promote your company and industry
– Drive traffic to your company brand page and/
or career site
12. IMPORTANT!!!
Prasath s 3 steps in SMARTER hiring with
social media :
• To reach the potential applicants
• To screen the applications
• To validate your choice
13. How do we applyPractices
Social Media Best them?
14. Medium to understand someone true
self, online reputation & PERSONAL
ONLINE BEHAVIORS, not just
Organizational Behavior.
22. • 35% of companies using it to promote their business.
• 25% using to connect with customers or clients
• 21% using for recruitment
• 13% using to strengthen their employment brand.
• 11% increase of referrals alone in Linkedin
23.
24.
25.
26. • Still in the same RETROSCOPE.
• Helps us to understand people s behavior
27.
28. • The Long Game – get people to follow
you and want to listen to what you have to
say ;
• Use to post jobs;
• Use to find candidates on line who are
tweeting .
29.
30. Where to Start? 10 Steps
3. Manage 4. Create a
2. Master
1. Set a goal your online user
one medium
reputation experience
8. Boost
5. Listen,
6. Highlight 7. Visually your
learn and
specific jobs stimulate rankings
engage
(SEO)
10. Dedicate
9. Promote time and
effort
