A very brief yet descriptive information on what Google Panda is all about in a very simple English language!

2. Let’s go back a little!
• Before panda, it was spam all over the
internet with low quality sites!!!
• Uses were not happy with what they
searched for
• Google‟s brain-child “Panda” was born!
• In fact it was Mr. Navneet Panda, a search
engineer @google, was behind this, hence
the name.

3. Is Panda the first update from Google?
No! There have been several changes in
the past, some minor, a few major ones.
• Florida in 2003
• Vince update in 2009
• Mayday in 2010
Since then all was good till 22Feb 2011…

4. Why was Panda introduced?
• Google needs to deliver what users want!
Year
No of Registered Domains
1955-2011
15,000-350,000,000
2009
3.7M URLs each month
2011
4.5M New URLs/month
• An avalanche of new sites every day
• Users were not happy
• Google has to combat the floods of „low quality content‟ sites and
the Panda update is their answer!

5. And it began!
An algorithm change to make SERPs
 Relevant
 Reduce SPAM
 Filter low quality content
 Improve its own algorithm
And it started finding low quality content sites to
reduce them from SERPs, at the same time
promoting high quality content sites!

7. Who got affected??
• Sites with copied-poor-less content
• Article sites with low, duplicate content
• Sites with incomplete on-site work
• Sites with too many advertisements(can’t see
whole content!)
• Travel sites with poor or duplicated reviews
• Sites with poor usability
• E-commerce sites-poor products pages

8. What exactly Happened?
Google started scrutinizing …Things were looked at
differently.
 Content-thin-shallow-poor-copied
 User -design-interface
 Car Dealers, Ice-cream – Relevancy
 User-time-site-page-visits-again-bounce
rate

9. What happened then??
• Sudden drop in traffic
• Keyword is not reachable!!
• Some got penalized!
• Sudden & drastic gain in unique visitors
• Keyword goes straight up!
• Drop in page rank
Businesses collapsed, some flourished & SEOs were
bewildered!

10. What to do??
 Create unique, high quality content
 User signals-Evaluate-refine
 Make yourself known! …Be
heard, build trust!
 Housekeeping –quality-not
quantity!

11. ! Things to Remember !
 Panda penalizes not only on page level, but on
site level as well
 Check all the pages of site and make appropriate
changes if needed.
 Improve web presence through social media
 Google‟s goal is to keep internet users happy with
the search results it generates
 Try to keep “Google & User” both happy @ the
same time! 

12. Thank you!
May Google keep your keywords
rankings on TOP and you gain
continuous Unique Visitors!!
 -Amen- 
12/12/2013 1:41 AM