A new app is launched in Google Play with the main emphasis on time management and helping users perform on a routine basis.

1. InteractiveTime
MARKETING PLAN

2. E X E C U T I V E
S U M M A R Y
Majority of people are
not able to manage
their routine tasks. They
tend to forget and then
they procrastinate...

3. Thus we have developed an app
called "InteractiveTime" to actively
support them by reminding them
of their schedule in a very new
and interactive way.

4. S I T U A T I O N
A N A L Y S I S

5. Target
Customers

6. 1. Students and Employees
with disciplined schedules.

7. 2. Unfocused Customers who perform
multitasking and sometimes mess up their
work.

8. 3. People who have a habit of
forgetting things.

9. 4. Lastly "Sorry
no time, I'm
busy"
type of
customers.

10. Competition
in the market

11. The closest one is...

12. How it looks like...

13. Our Goals

14. Our goal is to work upon an efficient
"freemium" plan to help the above
segments of customers in managing their
time and work.

15. Strategy
Target the above mentioned segments with
the conventional tactic of positioning the
app in the minds of customers.

16. App positioning
tactics

17. Points of Parity
(POP)

18. Time management based on routines and
suitable for anyone who values their time.
1

19. Dealing with day-wise schedule and not
date-wise unlike calendars.
2

20. A detailed analysis of routine performance
of user.
3

21. The app includes custom tags, because
visuals convey better.
4

22. Points
of difference
(POD)

23. Huge personal customization opportunities
like background themes based on seasons,
emotions, etc. and creation and use of
personal tags.
1

24. An assisting imaginary character " "
who interacts and suggests methods to
improve performance and reduce backlogs.
2
karma

25. An additional feature is the storage of
backlog task reminders and their
adjustment in the next routine schedule.
3

26. Also there is this location tracking feature
for studying locomotion patterns and
determining stability.
4

27. Implementation

28. FREE features : All the Points of Parity
and the first Point of Difference
PREMIUM features : The remaining
Points of Difference
"Freemium" strategy

29. Pricing Strategy
3.99$ per month for
premium subscription.
Decided carefully after
assessing the
competitor's pricing.

30. Disclaimer
Prepared by Pranjal Singh, IITD as a part of
Marketing internship under Prof. Sameer Mathur,
IIM Lucknow.
There is no such app in reality. It is just an
illustration.