Learn analytics with this guide for getting started with Google Analytics & learning its basics. The presentation is a 5 part series shared in 5 different presentations: Get More details about the course & info about learning Google Analytics at: www.adsconsults.com

1. Getting Started with Google Analytics
Strategy Perspective
 DECIDE what are you Looking for from the Data you Track &
Get.
 Every Business would have varying goals from their Online
Presence, it could be in form of:
 Leads
 Sales
 Newsletter Sign-Up
 User Engagement & A Lot More…
Trainer Pranav Parekh

2. Understanding Goals in Google Analytics
Major Classification of Goals you can set in Google Analytics
4 major kinds of classification is provided
 Destination Goal[e.g. thank-you page or order confirmation page]
 Time-Spent[e.g. get count of users spending over 10 minutes on your
site]
 Pages or Screens per session[e.g. know number of pages user has
browsed in a session
 Count an Important event[e.g. click on form submit button or play a
video, etc]
Trainer Pranav Parekh

3. Getting Started with Google Analytics
Strategy Perspective
 Thus you should classify what are your Macro & Micro Goals
you want to achieve or improvise upon.
 Macro Goals[More Important for Business]
 Sales
 Leads Generated, etc.
 Micro Goals[Assisting in reaching Macro Goals]
 User Registration
 Newsletter Sign-Up , etc.
Trainer Pranav Parekh

4. Getting Started with Google Analytics
Practical Perspective
 Log on to: www.google.com/analytics
 Sign-up with your Google Account id
Trainer Pranav Parekh

5. Basics First
 Understand Admin Section & Structure in which Analytics
Data is Organized
 There are 3 Key Elements :
 Account
 Property
 View
Trainer Pranav Parekh

6. Organizing Your Data
 How is data organized in a PC/laptop
 Hard Disk>>Multiple Drives>>Each Drive-Multiple
Folders>>Each Folder-Multiple Files
 Similarly you would organize data in your analytics
account in the following way
Analytics Login>>Multiple Account>>Each Account-Multiple
Properties>>Each Property-MultipleViews
Trainer Pranav Parekh

7. Organizing Your Data
Trainer Pranav Parekh
Hard Disk
D Drive
Music
Folder
Song file Song file
Property 1
C Drive
Analytics Login
Account 1
Property 2
View 1 View 2
Account 2
Work
Folder

8. Organizing Your Data
Trainer Pranav Parekh

9. Understanding View
The most basic use of View is for
 Accessing subset of data[past a particular date]
 Useful for testing/experimenting any new
technique/mechanism
 By Default a view is created & named “AllWebsite Data”
Additional use of creating new view could be for:
 Viewing location specific data separately
 Viewing users data coming from a particular medium like SEO,
Banner Ads, etc.
The additional examples could be implemented for aView together
with use of Filter
Trainer Pranav Parekh

10. Organizing Your Data
Trainer Pranav Parekh