Indias first professional Volleyball League

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“Serve ‘em up, Slam ‘em down”

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CONTENTS
CONTENTS
5 INTRODUCTION
Kerala – The Ideal Destination
Volleyball – A Regional Delight
9 KERALA VOLLEYBALL LEAGUE
KVL – An Overview
Structure
Brand Ambassador
Partnerships
17 KVL - AN ENTERTAINMENT EXTRAVAGANZA
19 IMPORTANT DATES
21 SPORTZCONSULT

3. The premier volleyball league of India

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KERALA – THE IDEAL DESTINATION
INTRODUCTION
Nickname Gods own Country
USP Rich Culture, highest literacy in India, lowest corruption,
backwaters, sandy beaches, heavy rainfall, coconuts,, ayurvedic
massages and much more
Population ~31.9 million
Area 38,863km² (15,005 sq miles)
Literacy Rate > 91%
Major Industry Service industry – Tourism, public administration, banking and
finance, transportation and communication
Roadmap for Robust industrial activities in knowledge industries
growth Preferred investment destination
Increased spends by the Government for development of
infrastructure
Huge patronage from NRIs in Gulf countries like the United Arab
Emirates
Investment from The state government and the cash rich diaspora are investing in
diaspora the National Games Village, the Kannur Airport, infrastructure, IT
and tourism sectors
With aspirations of becoming a high quality tourist and investment destination,
impetus is being given to boost Kerala’s all round development in infrastructure,
business, commerce, education and art, culture and entertainment

6. “ Kerala is definitely the ‘sports capital’ of India.
Local games draw thousands of volleyball fans in Kerala.”

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VOLLEYBALL – A REGIONAL DELIGHT
INTRODUCTION
India is seeing a
tremendous growth in
sports – both in terms of
viewership interest and
level of players
Although cricket is the only
sport which has been
successful at a national
level in India, other sports
follow a more regional
trend
Volleyball and football are extremely popular
in Kerala. It is in the blood of Keralaites and it
is a rampant game along the sandy beaches
of this coastal state
Interesting Facts
• A majority of players in the National Volleyball team (both Senior and Junior) are
from Kerala
• Jimmy George, the volleyball legend hails from Kerala
- He was considered among the Top 10 players globally in his prime
- He was one of the youngest Indians to receive the Arjuna award at the age of 21
- Currently there are also Jimmy George tournaments held in Italy to
commensurate this sports star.
• Internationally, India is receiving multiple laurels in the Men’s Category. India
currently ranks World No.5* in Volleyball (Junior Men’s Category) and recently beat
USA in the World Junior Volleyball Championship to enter the Semi Finals against
Brazil
* FIVB Rankings

8. “In just a few short seconds I’m
going to show down, throw down,
and otherwise knock you down
with a barrage of amazing spikes,
blocks, and digs, and show you
what volleyball is all about.
This is my court, you dig?”

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KERALA VOLLEYBALL LEAGUE – AN OVERVIEW
KERALA VOLLEYBALL LEAGUE
What is the Kerala Volleyball League?
The Kerala Volleyball League (KVL) is a world class volleyball league that will be
organized every year in the state of Kerala. It is a first such initiative in India in the
world of volleyball. It is organized by SportzConsult, a premier sports management
firm in association with Kerala State Volleyball Association
Who will participate?
The KVL will attract the finest talent available in India
All top level professional Indian players who play internationally will
participateThere will be 6 franchises across 6 cities in Kerala
When will it be held?
The first edition of KVL will be held from Feb 20 – 28, 2010 in the city of Kozhikode
The 9 day tournament will be telecasted live every evening between 6 – 9 PM
Who is the audience?
KVL games will attract an average ground audience of more than 7000
It will be viewed on television across Kerala and the by the large Malayalam
population in the Gulf and in USA

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DISTRICT FRANCHISES
KERALA VOLLEYBALL LEAGUE
6 out of these 10:
• Kannur
• Kozhikode
• Malappuram
KASARGOD • Palakkad
K A R N A T A K A • Thrissur
• Ernakulam
• Idukki
KANNUR
• Kottayam
WAYANAD • Alapuzzha
• Thiruvananthapuram
KOZHIKODE
MALAPPURAM
PALAKKAD
THRISSUR T A M I L N A D U
EARNAKULAM
IDUKKI
A R A B I A N S E A
KOTTAYAM
ALAPPUZHA
PATHANAMTHITTA
KOLLAM
THIRUVANANTHAPURAM

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KVL STRUCTURE
KERALA VOLLEYBALL LEAGUE
Structure
• A bidding process will finalize the 6 franchises out of the 10 districts
• 100 Kerala and Indian Players will be auctioned on a designated date
• Players will be auctioned to the Franchises on a designated date
• League format – All teams to play each other once in a round-robin fashion
• Top 2 teams in the league standings to play the FINAL
• Total matches: 16
• 2 matches per day ( Except the first and the last day which will have opening
and closing ceremonies)
• Total days of the tournament: 9

12. R§ì µ{ò çÕæùÏÞÃíQ

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KVL - BRAND AMBASSADOR
KERALA VOLLEYBALL LEAGUE
• This award winning actor is considered the greatest superstar of the Malayalam
film industry
• However, few people are aware of his interest in sports and more specifically,
volleyball
• Mammootty has been a volleyball player in his youth, a talent that he picked up
from his father
• He believes that there is a lot of young talent in India and he wants to promote a
platform that gives these young stars an opportunity to develop and exhibit it
• He wants KVL to be an integrated entertainment and sporting event for young
players, sports lovers, Keralaites and others

14. 9 days of live action at prime time

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PARTNERSHIPS
KERALA VOLLEYBALL LEAGUE
Television Production
KVL will be aired live on KVL will be produced by a
a leading malayalam top 3 production house of
GEC India
Hospitality Branding
We will have a leading Mammootty, the south
hospitality chain in the cinema sensation has
country as our hospitality been signed as the brand
partner ambassador for KVL. He
is also a stakeholder in
KVL
Advertising Consultant
Maitri, Kerala’s leading Have taken on board
advertising firm will the head of a leading
be designing the KVL Malayalam newspaper
advertisements to be and television channel as
aired on television and in a part of KVL’s strategic
cinema houses team

16. KVL will be the biggest sportainment property of the
season with participation from politicians, businessmen
and celebrities

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KVL - AN ENTERTAINMENT EXTRAVAGANZA
KVL - AN ENTERTAINMENT EXTRAVAGANZA
• KVL will be the ‘sportainment’ property of Kerala in the coming season
• Television promos and KVL anthem is being shot with Mammootty, the brand
ambassador and will go live on television shortly
• Opening and closing ceremonies will be glamorous with performances of dance,
music, cheer leading and much more
• Franchises will be introduced with their logo and with players wearing their
team jerseys
• 9 days of live action including exciting matches from top Indian players
• Film stars and television personalities will perform to the groovy tunes of publics
favourite songs and promote their upcoming films
• Invitations to all celebrities, politicians and businessmen

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IMPORTANT DATES
IMPORTANT DATES
04th November 2009 Bidding for franchises opens
03rd December 2009 Bidding for franchises closes
12th December 2009 Franchise winners announced
09th January 2010 Player auction
20th February 2010 KVL commences
28th February 2010 KVL concludes
**Please note that the dates are tentative and are subject to change

20. “SportzConsult - Creating great sports experiences !”

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SPORTZCONSULT
Creating Value through Sports
SportzConsult is India’s premier sports management company. Our work is driven by
passion for sports. In India, Sports business is still evolving and to be a part of value
creation for the sports eco-system is very satisfying. Our focus is sports, brands and
sports consumers - our understanding of all 3 enables us to create value by bringing
them together. Over past 6 years, we have created, marketed and managed many
sports properties for reputed clients. We have built strong relationships with sponsors,
media, government, federations, sports associations and athletes.

22. Jitendra Joshi
+91-9323635488
jitu@sportzconsult.in
Manan Gupta
+91-9930056925
manan@sportzconsult.in
Plot No.82, S.S.Type 2, Sector 2,
Vashi, Navi Mumbai – 400 703.
www.sportzconsult.in