2. THINK APPS NOT ADS
PROPOSING AN IDE AOF AN APP
ABOUT THE BRAND
ABOUT THE APP
GOAL OF THE COMPANY
HOW TO GET THERE?
MARKET OVERVIEW
COMPANY OVERVIEW
TARGET CUSTOMERS
VISION
GROWTH PLAN
CUSTOMERS
COLLABORATIONS
- CELEBERATIES
- NGO
-SPONSORS
VALUE PROPOSITIONS
- CUSTOMER VALUE
-COLLABORATION
VALUE
-COMPANY VALUE
3. THINK APPS NOT
ADS
Mobile account for 10% of time spent with
Media but Advertisers spend only 1% on
Mobile Advertising
Smart Marketers will Embrace Mobile as a
Communication Platform.
Why Mobile Ads Don’t Work?
People find mobile ads more intrusive than
desktop ads, because mobile is a more
private venue. People Don’t Like Them
4. PROPOSING THE IDEA OF
DESEO APP
USER FRIENDLY
FREE OF COST
MORE CONVINIENT THAN A
WEBSITE
5. ABOUT THE
BRAND
DESEO is a brand based on
the concept of publicizing
upcoming musical talent
through the social media
handle of NGOs and famous
celebrities.
6. ABOUT THE APP
Deseo app will be launched on android and will be
absolutely free of cost to download
There will be certain in-app purchases in order to
take part in competitions etc.
This app can also be used for booking tickets for
music concerts.
The app will let its user upload his videos and
audios which will be shared with several music
enthusiasts who are using the app.
7. GOAL OF THE
COMPANY
The goal of the company is to
maximize its reach throughout
the whole country so that it can
find out the real and raw musical
talent in our nation.
8. HOW TO GET
THERE?
To gain publicity we have to start
from somewhere. Let's assume we
choose Delhi as our starting point. To
catch the eye of the residents of
Delhi, the best place to create a buzz
is through colleges. So to spread the
word we can organize an online event
involving colleges of Delhi.
9. MARKET
OVERVIEW
Right now after evaluating the current market
scenario we get to see that it is a fresh idea so
there is no centralized competition out there
which makes it easy to hold our ground in the
initial stages. The current threats the company
face is the disinterest of the musicians to
make a music video as it is time taking and
needs lots of effort.
10. COMPANY
OVERVIEW
The biggest asset of the company is the return of
investment we offer to our customers. We offer
them boom publicity at a meager cost. The
company is based on how much publicity and
traffic it can gain through the content of the
artists.
11. TARGET
CUSTOMERS
Initially we are targeting two sets of people.
The audience and the artists. We will be
generating revenue by taking a small amount
of one time registration fee which will allow
them to post their video on our platform, we
make money from the audience by
monetization of videos and as we gain traction,
we make money through advertisements.
12. VISION
The goal of the company is to have 1000
artists registered to our platform and have a
constant viewership of at least 50k people by
the end of the year. If we are able to touch
this target then we will be able to have a
turnover of 5-10 lakhs depending on
external factors.
The money we receive through the
registration will be sent to the NGOs and the
money earned through the app will be
invested in the company
13. GROWTH PLAN
As the company grows we plan to build
credibility for our artists through giving them
enough viewership, and when we achieve this
we can sign contracts with the artists and
then branch out as an artist management
company.
14. CUSTOMERS
The need of our customers is divided in two
parts. For the artists their first and foremost
demand will be publicity on a high scale so that
they can be satisfied with their return of
investment. For the audience, the priority will
be quality content and involving atmosphere.
The part of our customers comprising of
sponsors and media partners will be branding
and marketing.
15.
16. CELEBERATIES
For the celebrities the biggest deliverable we
will be offering is social responsibility. We
will be giving donations to NGOs for
different causes in the name of the
celebrities which will highly affect their
brand name.
17. NGO’S
They will be receiving big donations
which their sole purpose of working. In
exchange we will be needing
certificates to support publicity
campaigns if any.
18. We will be offering them
high end publicity to the
most wanted customer
base, i.e. the youth.
19. COMPETITORS
As of now there is not much competition out
there but there are many companies which
work on similar lines i.e. artist promotion.
What we do different is that we will be giving
them publicity through celebrities so this
factor id is big enough to differentiate us from
our competitors.
21. CONSUMER VALUE
The artist gains publicity through celebrities,
along with that top 5% artist on the platform
gets a free official music video worth 2 lakhs
from our partnering music studio. So the return
of investment keeps on increasing.
22. COLLABORATION
VALUE
we offer our collaborators a new kind of
publicity which will enhance their brand
image. We will use subtle product placement
in the official videos as well as provide
publicity offline as well as online.
23. COMPANY VALUE
As the company gains credibility through
quality content, there will be eager companies
willing to put their money on us to attach their
name with ours, this being the first and most
basic source of revenue generation, apart
from that the secondary source will be
through monetization of videos and
advertisements on the app. The last source
can be through leasing out our artists to
different pubs for concerts.
24. DISCLAIMER
THIS PRESENTATION WAS MADE BY
PRAGYA SHARMA OF PGDAV COLLEGE,
UNIVERSITY OF DELHI FOR THE FINAL
PROJECT OF THE SUMMER INTERNSHIP
UNDER THE GUIDANCE OF PROF SAMEER
MATHUR.
