3. WHAT IS TRADITIONAL
MARKETING?
ď§ Traditional Marketing is a common
marketing method.
ď§ Traditional Marketing require a substantial
time and budget to get the desired result.
ď§ Traditional Marketing method will usually
use it's product or service unique point to
differentiate itself from it's competitors.
7. HOARDI
NGS
Billboards are a great innovative
use of unoccupied space
viewable by a large diverse
group.
However, they are great for one
thing: advertising to everyone on
the road. There is only few broad
targeting options with billboards
mostly based around amount of
traffic. So, how do you track
effectiveness?
8. MAGAZ
INESMagazine advertising is another
great method to reach your
audience. Magazines provide many
more targeting options.
But can you truly track
effectiveness?
To track your effectiveness you
would have to be able to determine
the following: How many people
viewed the magazine (not just
subscribers, but all viewers)?
9. TV/RA
DIOTV and Radio advertising is another great
advertising method that offers additional
targeting options. TV and Radio are wonderful
mediums because you can catch viewers when
they are most focused. However, there are still
limitations with tracking effectiveness.
10. PRINT
MEDIAPrint media are lightweight,
portable, disposable
publications printed on
paper and circulated as
physical copies in forms
we call books, newspapers,
magazines and newsletters.
They hold informative and
entertaining content that
is of general or special
interest.
11.
12. WHAT IS E-
MARKETING?ď§E-Marketing, is the marketing
of products or services over
the Internet.
ď§E-Marketing uses tools such
as social media marketing,
local directory listing, and
targeted online sales
promotions.
13. Advantages Of E-Ma
One to one approach
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
14. Disadvantages Of E-M
Illegal or unethical practices
Physical demonstration and needs to
be tangible
Transparency
16. Email Marketing
Email marketing is promoting products
through the use of email. Email marketing
best practices include developing
your own email list rather than buying an
email list(s) and making participation in
your email list opt-in rather than opt-out
(using permission-based email marketing).
The Advantages of Email Marketing
ď§ Price
ď§ Ease
17. Blogging
⢠Blogger was launched in
23 Aug. 1999. Blogging as
an ardent marketing tool
has really blossomed in
the last some years
⢠Businesses, companies
and even superstar now
use blogging system for
huge promotion
18. Pay per Click Marketing
⢠You have to pay for PPC ads.
⢠You target certain words and then
when those words are searched for on a
search engine such as Google, your ad
will appear.
⢠But you do have to pay every time
your ad is clicked on.
⢠You need to make sure you do your
homework and find out how to
effectively use PPC.
⢠Otherwise you can easily lose a lot of
money in a short amount of time.
19. Social Media Marketing
Social media marketing, or SMM,
is a form of internet marketing that
involves creating and sharing
content on social media networks
in order to achieve your marketing
and branding goals. Social media
marketing includes activities like
posting text and image updates,
videos, and other content that
drives audience engagement, as
well as paid social media
advertising.
23. Traditional
Marketing
⢠Ad placement is
static and
unchangeable
Digital Marketing
⢠Ad location can
be revised as
new analytics
become
available to
maximise
marketing spend
