Creativity & Responsibility

1. Culture
Deck ‘21

2. Eunimart Culture:
Creativity & Responsibility

3. We Seek To Make The
World A Better Place
Our culture guides us to make the world a
better place mmm

4. Real Values
“Respect, Integrity, Communication and Excellence” - was written boldly outside
the offices of Enron, which went bankrupt from fraud and whose leaders went to
jail.
On the other hand, Google’s “Don’t be Evil” guided it for almost 20 years to do
what no other company did - be driven by values more than profits.
Real Values are those that are actually followed and enshrined in everyday
actions that every employee takes. It is incentivised in every decision that the
company makes.

5. What Are Our Values?
● Be like water. Like water, we will hold our opinions strongly and yet be fluid
enough to change when needed. Like water, our creativity cannot be
contained easily, but it will change the world! Like water which is a part of
everything that we see around us, we will strive to be the building blocks of
commerce globally.
● Be like a satellite. Like a satellite we will see the big picture and focus on the
details at the same time.
● Be like a duck. Like a duck we will respect our surroundings, be calm under
pressure and always work hard under the surface. Let your passion always
shine!

6. What Do These Values Mean?
Water:
● Be the change you want to see in the world, one drop at a time
● Be innovative and creative
● Be empathetic towards all people
● Be transparent and open in your dealings with everyone
Satellite:
● Have a vision for the future and always try to see the big picture
● Focus on every user and be fanatic about every detail
Duck:
● Be calm under pressure
● Work hard and get more done

7. What defines Eunimart?
1 Liner:
Powering Global Commerce
Vision Statement:
To unlock global prosperity and opportunity by empowering every business
Mission Statement:
We unleash the full potential of global commerce by providing a one stop
solution for businesses looking to sell anywhere across the globe.

8. What defines Eunimart?
Value Proposition:
Eunimart is simplifying connectivity, leveraging intelligence and building the most frictionless
ecosystem to help retail businesses double revenues on average and save approximately one third of
their costs.
Positioning Statement:
Eunimart is a true ecosystem enabler, allowing brands to use our platform in a modular manner, plug
in existing solutions and use our artificial intelligence to scale their business rapidly and double
revenues on average and save approximately one third costs with minimum effort enabling merchants
with Shopify or Amazon stores to succeed on global, omnichannel retail, unlike Channeladvisor and
Zentail which are multichannel aggregators that cannot easily integrate with existing solutions, have
no marketing or Artificial Intelligence solutions to help scale revenues.
Short Bio:
Eunimart helps brands double revenues on average and save approximately one third of their costs
through an integrated platform to help them to sell on multiple channels of sales globally, enabling
global logistics & supply chain networks and providing a growth oriented marketing automation
platform.

9. What Do We Reward?
Like most great companies, we encourage employees to:
● Be independent in thoughts and actions
● Remove bias across gender, religion, race, politics and anything else
that seeks to divide us
● Be driven by performance and effort. Only one without the other is a
recipe for failure
● Be creative and process oriented. Success is a mix of creative thinking
coupled with disciplined process orientation
● Be persistent. Those that give up rarely succeed. Don’t be afraid to
make mistakes.

10. What Do We Discourage?
As a company, we discourage all actions and decisions as below:
● Taking any decision not keeping the customer in mind
● Any and all sorts of office politics. There is nothing that harms a
company more than people that play politics.
● Harmful communication or backbiting, motivated by any sort of bias or
harassment of any nature. Only give feedback to people to their face.
● Any unethical steps taken to achieve their end goals, such as lying,
cheating, bribery etc.
● Thinking against collective good for their own advantage alone. We do
not tolerate brilliant jerks as we believe in team play alone

11. Some Practical Examples

12. Hiring
Hire slow and only hire people who fit our culture and values. This means
that even in times when we need to hire desperately, we will ensure that we
do not hire someone purely for the sake of skill-set. While it is important to
have the right skills for the job, it our fundamental belief that the right skills
can be learnt. However, people who do not believe in the mission or the
culture, can and will prevent the company from being fully dedicated to
serving our customers.
When hiring, we look for people who value process orientation, ethics, hold
themselves to a higher standard of excellence, have independence of
thought and do not show signs of bias in any form.

13. Salary, Promotion & Increments
We will strive to pay at the top 5-10 percentile in the market, and select only the
very best candidates. This means:
● If you get a better offer, come to us first. We will try and match it to the
extent it is feasible and there are available positions
● Promotions and increments are not guaranteed, rather a function of
perseverance and results. Getting the best projects to work on is also
dependent upon you proving that you have worked towards it.
This means that from time to time we will say goodbye to some very valuable
employees. We believe that it is for the best for both the employee and the
company.

14. Leadership
Leaders are people managers who lead by example. At Eunimart, we value
leaders who lead from the front.
● A leader does not show bias or favouritism
● A leader who leads by example is always going to be better than one who
does not
● It is a leader’s job to inspire and motivate employees to find their best
possible version of themselves
● Good leaders lead through vision rather than punishment
● Good leaders are good listeners and good communicators. Clarity of
communication and vision is what we look for in leaders
● It is the job of Managers to provide context and not control decisions

15. Experimentation, Innovation &
Deadlines
What we look for in our colleagues is focus on quality, a passion for innovation
and dedication towards details. However, this does not come at the cost of
deadlines or targets. This means:
● We research and plan well in the first place
● We do our best to keep things within deadlines and/or stick to our targets
However, failure is an option. There will be no judgement against those that have
tried and failed. It is human to fail and we appreciate those who innovate and
experiment and we know that things won't always go according to plan.

16. Communication
Good communication makes everything easier. Good communication means all
of the below:
● Keeping it short and precise
● Having empathy and an ability to understand people and context
● An ability to visualise different ways to look at a topic
● Focus on details while keeping the big picture in mind
● Be able to speak to people, cutting across all divide such as geography and
language barriers
● Disagree openly and politely. There is no need to be afraid to speak your
mind or be diplomatic to anyone in the company
We value colleagues who are able to communicate well and inspire others with
their thoughts and ideas

17. Meetings
We spend at least 20% of our time in meetings. It is important to set some ground
rules to make meetings effective
● Avoid ad hoc meetings as far as possible. Schedule meetings in advance and
provide all attendees with detailed information and agenda
● Set a triage rule in every meeting. First 5 minutes to be dedicated to deciding
what are the most important points to be discussed
● There should be regular cadence of meetings. Management meetings should be
weekly check-ins, monthly reports and quarterly OKR reviews. Team meetings
should be daily stand-in meetings, bi-weekly retrospective.
● Only speak about a topic in a meeting if everyone present is relevant. Else, value
people’s time and let them leave.
● Each agenda item should have a preset time to discuss in order to avoid long
discussions without getting to a result

18. Empowered Employees
We like to empower our employees to take their own decisions. This means:
● We value people who think differently, plan ahead and come up with
solutions
● We like to focus on what to do rather than how to do things, whenever
possible. This is called output control rather than input control
● Employees who are well informed should take their own decisions as far as
is feasible
People who, irrespective of their experience or seniority or designation, take
initiative and go above and beyond their role, are celebrated and appreciated at
Eunimart.

19. Focus on Customers
We exist to serve our customers. It is the responsibility of every employee to
understand our customers and think about how their jobs will create greater
value for our customers. To this effect, it is important that:
● Every employee speaks to customers on a regular basis
● Every meeting and decision is viewed through the eyes of a customer
● Every product that we build, is done so after extensive customer feedback
● Marketing, sales and operations teams have processes in place to collect
customer feedback so as to improve our products and services

20. Hierarchy of Decisions
This is the hierarchy of decisions we will make:
● Whatever is in the best interest of the customers will take highest priority
● Whatever is in the best interest of Eunimart will take second priority
● Whatever is in the best interest of the collective team will take third priority
● Individual’s best interest comes last
● All teams and individuals with the sole exception of anything to do with
finance or expenses, will act in a highly aligned loosely coupled manner.
This means that everyone can take a decision, so long as they are
adequately informed and aligned with the ultimate goals.

21. Culture Champions
As has been proven through research, companies with the right culture have a 67%
higher probability of success compared to companies where employees are not
aligned with the vision and culture. In order to ensure alignment of employees with
the company culture and also that the company culture is enshrined in every
decision and action of individuals, departments and business units, we will set up
the process of culture champions in the company.
● Employees who have demonstrated high alignment will be made culture
champions in every department and business unit
● Such employees will ensure that all employees know about our culture and
every individual and business decision is in keeping with our culture.

22. Conclusion
This document is intended to lay down the direction and the overall culture by which
we believe Eunimart will best shape its future while serving its customers to its
fullest. This is by no means a comprehensive document laying out every nuance and
possibility. Ensuring that a company stays true to its culture and values is an
ongoing process and a very rewarding one.
It will be the responsibility of the management team and the culture champions to
ensure that follow up decisions and policies follow the spirit of this document.