1. KAREENA KAPOOR As a Celebrity & Brand Ambassador Presented By Pradeep Kumar Pandey PGDM- 4th Trimester 27-Aug-09 1

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3. BIOGRAPHY Name- Kareena Kapoor. Nick Name- Bebo. D/o- Randhir Kapoor and Babita. Born- On 21st September, 1980. (Age 28) Mumbai, Maharashtra, India. Occupation- Film actress. Years active- From 2000 till present. Height: 5′ 5″ First Movie: Refugee (2000) 27-Aug-09 3

4. ACHIEVEMENTS IN FILMOGRAPHY 27-Aug-09 4

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6. Kareena Kapoor- Highest Paid Bollywood Actress in 2008 Post the huge critical and commercial success of 'Jab We Met' Kareena Kapoor's career has accelerated into top drive. The success of 'Jab We Met' was preceded by the critical acclaim of her superlative & award winning performance in 'Omkara' which had the critics raving that based on her acting abilities alone, Kareena had all the potential to reach the top actress slot in Bollywood. Post the success of 'Jab We Met', Kareena Kapoor has become the highest paid Actress in Bollywood. Kareena eclipses the next generation of actress when it comes to the diversity in her choices, right from big budget fare with A- list directors to imaginative projects, she has literally done it all. She is the perfect mix of performance and glamour. Besides her film which will consolidate that position, Brand Kareena, like SRK & Big B, is also known as the 'Endorsement Queen' in endorsement bandwagon. Kareena high profile endorsement brands consists of Globus, ICI Paints, Head & Shoulders, Boro plus cream, Citizen watch etc.. 27-Aug-09 6

7. Cont… She is indisputably the most glamorous fashion icon with her magnetic personality. Viewers fall in love with her instantly, since she is spontaneous, camera friendly and a natural performer. Kareena has always experimented with roles and her risks, hard work & perseverance has paid off. Be it a Refugee, a K3G, an Omkara, Dev, Aitraaz, Hulchul, Chameli, it's not hard to be astonished by her intensity and range. And justifiably with the award season in Bollywood, Kareena has already bagged the Star Screen best actress award for her performance in 'Jab We Met'. If the first award of the year is any indication, seems like Kareena will dominate all the award functions for the best actress category this year. She seem to have left competition behind with her spontaneity & uninhibited performance in 'Jab We Met' which is inching towards being a cult classic! Well truly, she has earned the well deserved top . slot!! 27-Aug-09 7

8. Endorsements Anne French Wyeth Consumer Healthcare, manufacturer of India's No 1 hair remover cream Anne French announced Kareena Kapoor as their new Brand Ambassador. Citizen Watches Citizen Eco-Drive Watches announced Kareena as its Brand Ambassador, also launching a Kareena Collection of watches. 27-Aug-09 8

9. Cont… Dulux PaintsICI Paints, makers of Dulux Paints, has made Kareena Kapoor Brand Ambassador for the Dulux Velvet touch as well as Colour Futures, a concept that forecasts international colour trends every year. GarnierNutrisseKareena Kapoor was name Brand Ambassador of GarnierNutrisse a line of hair care products aimed to revitalize your hair. 27-Aug-09 9

10. Cont… Globus FashionsKareen Kapoor has been roped in by fashion apparel retail chain Globus as its new brand ambassador. Head and ShouldersKareena has been announced Brand Ambassador of the well known hair shampoo Head and Shoulders. 27-Aug-09 10

11. Cont… LuxKareena has been one the face of Lux for nearly 4 years now, Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Vivel Di WillsThe new fresh face of Vivel Di Wills, Kareena will endorse Vivel which is distributed by the same company which Lux comes from. 27-Aug-09 11

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13. Cont… 30 Oct 2008 , New Delhi : PepsiCo India holdings (Frito-Lay Divison) today announced Superstar & Youth Idol Kareena Kapoor as the new brand ambassador for its snack food products. Kareena shall join the elite list of Saif Ali Khan, JuhiChawla, and MS Dhoni as brand ambassadors for Pepsico’s snack food products. Commenting on the announcement, Ms DeepikaWarrier, Director, Marketing, PepsiCo India Holdings (FritoLay Division) said, "We are proud to welcome Kareena Kapoor into the Pepsico family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brands.” Ad Message: Introducing new ‘Desi Beats’ flavors from Kurkure, trying to build a more youthful image for Kurkure Target Audience: 15-25 years young middle income group 27-Aug-09 13

14. Cont… KareenaKapoor has just signed on with Pepsico'sKurkure for an amount in the vicinity of Rs 7 crore. This will be Kareena's eighth endorsement this year. The actress, effectively, has become the highest paid B-Town actress in the ad world. "Kareena is perhaps the only actress today who can command such a price. Several A-list companies are vying for and want her as their brand ambassador. The actress was paid Rs 5 crore for ITC's Vivel soap ad. She has now signed on for Kurkure at Rs 7 crore." 27-Aug-09 14

15. LUX Chocolate India's first chocolate soap with rich cocoa cream and strawberry vitamins was recently unveiled by ravishing Kareena Kapoor in Mumbai. 27-Aug-09 15

16. KAREENA IN BOROPLUS ADS… 27-Aug-09 16

17. Cont… Emami plans for BoroPlus brand NEW DELHI: Emami, the personal and healthcare major, on Wednesday announced plans to make BoroPlus a complete skincare brand by 2007, with the launch of many skin care products. The company has roped in Kareena Kapoor in its club of brand ambassadors. 27-Aug-09 17

18. Boroplus Triple Action Moisturising Lotion The marketing efforts for Boroplus Triple action Moisturising Lotion will be supported by a massive advertising campaign throughout the country featuring leading film actress Kareena Kapoor, the Brand Ambassador of Boroplus product range. Boroplus Triple Action Moisturising Lotion is available in 100 gm and 25 gm containers and is priced at Rs. 35/- and Rs. 5/- respectively. 27-Aug-09 18

19. HonoUrs and Achievements 2004: Marco Ricci Society Young Achiever Award, for her achievement in films. 2005: Rajiv Gandhi Young Achiever Award, for her achievement in films. 2005, Crowned as Indian Diva 2005 by the viewers of Sahara One Television. 2006: SmitaPatil Memorial Award, for her outstanding contribution to the Hindi film industry. 2008: The Future Group Global Indian TV Honours, Global Achievement Award. 2009: Vocational Excellence Award by Rotary International, for being the youngest achiever in the film industry. 2009: India Today Woman Award, for her contribution to the world of art and cinema. 2009: Among the ten recipients of IIFA-FICCI Frames' award for "Most Powerful Entertainers of the Decade". 27-Aug-09 19

20. *THANK YOU* 27-Aug-09 20