Housing Demand vis-à-vis Demand for home loans Housing demand and demand for home loans are directly proportional to each other. A rise in housing demand will pull up the demand for home loans and vice versa. Therefore, any indication about the queries generated for home loan will also give a fair idea of the housing demand during that period. We tracked the search trends for home loans in India. We got a very clear picture showing a surge in the searches from January 2017 onwards.

1. Housing Demand
during NDA 0.1
C A S E S T U D Y
P r e s e n t e d b y :
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2. PREFACE
Housing Demand vis-à-vis Demand for home loans
Housing demand and demand for home loans are directly
proportional to each other. A rise in housing demand will pull up
the demand for home loans and vice versa. Therefore, any
indication about the queries generated for home loan will also give
a fair idea of the housing demand during that period.
We tracked the search trends for home loans in India. We got a very
clear picture showing a surge in the searches from January 2017
onwards.

3. We tracked the home loan search data for the period starting April 2015 till March 2019. The search data shows that
during the first 21 months, the average monthly search volume is 0.6M-0.65M approx. However, the same rises by
almost 100% and becomes 1.2M-1.3M approx. in the next 27 months.
We further analyzed the keywords that were searched during the surged period (Jan 2017 – Mar 2019). We found that
‘HDFC Home Loans’ and SBI Home Loans were the most searched keywords. Another keyword phrase which people
searched for maximum number of times was ‘Reduced home loan interest rates’.
We tried to analyze the reasons behind this surge in the home loan searches from January 2017. Interestingly, we found
that the government had extended the benefits of Construction Linked Subsidy Scheme (CLSS) under the Pradhan
Mantri Awas Yojana (PMAY) to the middle income group (MIG) in the month of March 2017. This announcement
triggered the search volume. Going by the trends, banks like HDFC and SBI also came up with their lucrative home loan
schemes that further filliped the search trends.
Search Trends for Home Loans

4. Location-wise
Home Loan Search
Trends
⌂ Maharashtra is the most popular city
for home loan search, followed by
Karnataka, Tamil Nadu and Gujarat
⌂ Delhi/NCR lags in the home loan
searches, the volume of unsold
inventory in the Delhi NCR region
roughly matches this trend

5. Home Loan Demand
Search Trends – Major
Pockets
⌂ Among the major real estate
markets, Bengaluru shows the
highest demand followed by Delhi,
Hyderabad and Chennai
⌂ The home loan search trend in
Mumbai remains low

6. NCR Market Home
Loan Demand Search
Trends
⌂ When searched for NCR market, we
found that the demand curve of
home loan has increased in Noida
and Ghaziabad region
⌂ The growth in Gurgaon home loan
search is around 40%, where as in
Noida it’s almost 80 to 85% and in
Ghaziabad it’s more than 100%
⌂ This shift is largely due to some
major infrastructural developments
like Elevated road, Eastern Peripheral
Road, Metro stretch to interior parts
of Noida and Ghaziabad and Jewar
Airport announcement

7. Delhi Noida
Ghaziabad Faridabad
Gurgaon Mumbai
Navi Mumbai Nagpur
Location-wise Search Trends for Home Loan

8. Pune Bengaluru
Chennai Hyderabad
Lucknow Kolkata
Patna Bhubaneshwar
Location-wise Search Trends for Home Loan

9. Guwahati Ranchi
Varanasi Chandigarh
Ahmedabad Dehradun
Jaipur Gwalior
Location-wise Search Trends for Home Loan

10. INFERENCES: SEARCH TRENDS
FOR HOME LOAN
⌂ Tier-2 markets have gained in overall
property searches in last 5 years
⌂ Metros like Delhi, Mumbai, Pune,
Chandigarh and Kolkata show low search
trends
⌂ The demand for home loan rose from Jan
2017, drawing a link with PMAY’s CLSS
extension to MIG
⌂ Most of these places have seen more than
100% growth for home loan demand
⌂ Tier-2 cities like Ghaziabad, Faridabad,
Patna, Bhubaneshwar, Jaipur, Gwalior,
Dehradun, Ranchi and Guwahati, Varanasi
and Lucknow are the biggest gainers

11. LET’S DISCUSS
Connect with us:
Ritesh Mathur, Business Lead
M: 9582255740
E: ritesh.m@realtymyths.com
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