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Day 35 - Communication Skill 
14 May 2020 
─ 
Prabodh Sirur 
sirurp@gmail.com 
1 
2 
 
My learning for the day 
Today I want to summarise two TED talks on Communication. 
Talk 1 - ​How miscommunication happens (and how to avoid it) 
Educator - ​Katherine Hampsten​, Communications Scholar 
Summary -  
Have you ever talked with a friend about a problem ​only to realize​ that he 
just doesn't seem to grasp why the issue is so important to you? 
Have you ever presented an idea to a group and it's ​met with utter 
confusion​?  
The answer is ​miscommunication​, and in some form or another, we've all 
experienced it.  
For decades, researchers have asked, "What happens when we 
communicate?" (more about this in ​transmission models​). 
We send and receive messages through ​our own subjective lenses​. When 
communicating, one person expresses her interpretation of a message, and 
the person she's communicating with ​hears his own interpretation​ of that 
message. 
The person ​interprets​ the message ​based on their relationship​ with the 
other person, and ​their individual understanding​ of the semantics and 
connotations of the exact words being used. 
These are some simple practices that will help us become ​less subjective​ -   
- recognize that ​passive hearing and active listening​ are not the same. We 
must engage actively with the verbal and nonverbal feedback and adjust our 
message to facilitate greater understanding 
- ​listen with our eyes, ears and gut​. Remember that communication is 
more than just words  
- take time to understand as you try to be understood. In the rush to express 
ourselves, it's easy to forget that ​communication is a two-way street 
2 
3 
 
- be aware of ​our personal perceptual filters​. Elements of our experience, 
including our culture, community, and family, influence how we see the 
world. Say, "This is how I see the problem, but how do you see it?" Don't 
assume that your perception is the objective (and absolute) truth. 
These four above help us work toward sharing a dialogue with others to 
reach a ​common understanding together​.  
Talk 2 - ​The importance of emotional tone in the digital age 
Speaker - ​Kareem Yusuf​, an AI Guru 
Summary -  
We very well know the ​importance of tone​ in communication. Tone reflects 
our intent, emotions, inspiration, guidance…. A right tone of communication 
creates magic; the same words but a wrong tone can create a feeling of 
tyranny 
How does the above translate in ​digital interaction​? 
Here’s an example of tone in an sms - “You did what?” These are words 
devoid of tone. A slight additional text adds a tone - “You did what?!!!” or “You 
did what?!!! LoL”; with emojis coming in, you start adding more emotions/ 
tone to the text “You did what?!!! 👅 💪 😆 ”; an addition of a gif to the 
message brings in more emotions. The digital interaction has added so much 
more to the study of tone.  
Behavioural analytics​ is a recent branch of business analytics. Behavioral 
analytics is collating data from various digital sources/ data elements to 
understand how consumers act and why; And to predict how they are likely 
to act in the future. This helps organisations to make the right offers to the 
right consumer segments at the right time ​with the right tone​. 
Simple behavioural data such as how many people visited the page, what 
seems to be of more interest, how many times you visit the page, what did 
you do next, what your location is etc etc can provide huge data to analytics 
to ​personalise​ the communication. It helps build the right intimacy by 
providing appropriate messaging. 
The ultimate purpose of all the analytics is to ​serve the right emotions​.  
3 
4 
 
What is Communication Skill? 
Communication Skill is the ability to effectively give and receive information. 
Different types of communication - Verbal (oral/ written)/ Non-verbal/ Visual, 
Formal/ Informal, One-to-one/ One-to many... 
The purpose of communication - to inform, to express feelings, to imagine, to 
influence, and to meet social expectations 
My learning so far on this topic 
Day 5 post​ - 5 Ways to Build Your Personal Brand Every Time You Speak 
Day 15 post​ - 3 Simple Frameworks to Give Effective Feedback 
Day 25 post​ - Pixar’s top 6 Rules of Great Storytelling 
How to improve this skill? 
Set a goal to ​become a go-to person​ by mastering the art and science of 
Communication​.  
Follow the ​LAST model​ to build your personal brand as a Guru of ​Communication​.  
Learn​ - Invest time in learning different frameworks/ models/ techniques of 
Communication  
Apply​ -  
Identify a model suitable to you 
Create a template to document the flow of the process 
Find opportunities to use the selected method/ template 
Maintain record/ process flow of every important activities you did with 
respect to ​Communication 
Maintain notes of your thoughts/ insights/ failures/ challenges…. to be used 
for sharing/ training others 
4 
5 
 
Share​ - Share the insights captured in step 2 above in a planned manner (social 
media posts, blogs, videos, study notes…) 
Train​ - Generate opportunities to train your peers and team members so that, over 
time, your organization benefits from your efforts 
Purpose of this document 
I took a 66 day challenge​ to study Life Skills last year (10 April 2019). To my 
astonishment, I succeeded in studying for 66 days one skill a day.  
My objectives of learning these skills were - To strengthen my mind to face life’s 
challenges with ease, To use these skills in my worklife for a better performance, To 
use these skills in my personal life for enriching my relationships, To open new 
possibilities to surprise myself.  
This is my next 66 day challenge​ (from 10 April 2020) - To share my Life Skills 
learning with my social media friends.  
I pray that my toil helps you in your success journey. 
What are Life Skills? 
UNICEF​ defines Life skills as - ​psychosocial abilities​ for adaptive and positive 
behaviour that enable individuals ​to deal effectively with the demands and 
challenges of everyday life​. They are loosely grouped into three broad categories 
of skills 
- cognitive skills​ for analyzing and using information,  
- personal skills​ for developing personal agency and managing oneself,  
- inter-personal skills​ for communicating and interacting effectively with others. 
Which LifeSkills are covered? 
The ​World Health Organisation​ identified these basic areas of life skills that are 
relevant across cultures:  
1. Decision-making 
2. Problem-solving 
5 
6 
 
3. Creative thinking 
4. Critical thinking 
5. Communication 
6. Interpersonal skills 
7. Self-awareness 
8. Empathy 
9. Coping with emotions 
10. Coping with stress. 
Some trivia 
‘Life skills’ was never part of the school curriculum. WHO/ UNESCO mandated 
academia to teach these skills in all schools across the globe in 1993. 
Different countries educate their children in these skills with different objectives 
- Zimbabwe and Thailand - prevention of HIV/AIDS 
- Mexico - prevention of adolescent pregnancy 
- United Kingdom - child abuse prevention 
- USA - prevention of substance abuse and violence 
- South Africa and Colombia - positive socialization of children. 
 
6 

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Day 35 communication skill

  • 1.       Picture credit - ​Ben Davis on Personalisation  Day 35 - Communication Skill  14 May 2020  ─  Prabodh Sirur  sirurp@gmail.com  1 
  • 2. 2    My learning for the day  Today I want to summarise two TED talks on Communication.  Talk 1 - ​How miscommunication happens (and how to avoid it)  Educator - ​Katherine Hampsten​, Communications Scholar  Summary -   Have you ever talked with a friend about a problem ​only to realize​ that he  just doesn't seem to grasp why the issue is so important to you?  Have you ever presented an idea to a group and it's ​met with utter  confusion​?   The answer is ​miscommunication​, and in some form or another, we've all  experienced it.   For decades, researchers have asked, "What happens when we  communicate?" (more about this in ​transmission models​).  We send and receive messages through ​our own subjective lenses​. When  communicating, one person expresses her interpretation of a message, and  the person she's communicating with ​hears his own interpretation​ of that  message.  The person ​interprets​ the message ​based on their relationship​ with the  other person, and ​their individual understanding​ of the semantics and  connotations of the exact words being used.  These are some simple practices that will help us become ​less subjective​ -    - recognize that ​passive hearing and active listening​ are not the same. We  must engage actively with the verbal and nonverbal feedback and adjust our  message to facilitate greater understanding  - ​listen with our eyes, ears and gut​. Remember that communication is  more than just words   - take time to understand as you try to be understood. In the rush to express  ourselves, it's easy to forget that ​communication is a two-way street  2 
  • 3. 3    - be aware of ​our personal perceptual filters​. Elements of our experience,  including our culture, community, and family, influence how we see the  world. Say, "This is how I see the problem, but how do you see it?" Don't  assume that your perception is the objective (and absolute) truth.  These four above help us work toward sharing a dialogue with others to  reach a ​common understanding together​.   Talk 2 - ​The importance of emotional tone in the digital age  Speaker - ​Kareem Yusuf​, an AI Guru  Summary -   We very well know the ​importance of tone​ in communication. Tone reflects  our intent, emotions, inspiration, guidance…. A right tone of communication  creates magic; the same words but a wrong tone can create a feeling of  tyranny  How does the above translate in ​digital interaction​?  Here’s an example of tone in an sms - “You did what?” These are words  devoid of tone. A slight additional text adds a tone - “You did what?!!!” or “You  did what?!!! LoL”; with emojis coming in, you start adding more emotions/  tone to the text “You did what?!!! 👅 💪 😆 ”; an addition of a gif to the  message brings in more emotions. The digital interaction has added so much  more to the study of tone.   Behavioural analytics​ is a recent branch of business analytics. Behavioral  analytics is collating data from various digital sources/ data elements to  understand how consumers act and why; And to predict how they are likely  to act in the future. This helps organisations to make the right offers to the  right consumer segments at the right time ​with the right tone​.  Simple behavioural data such as how many people visited the page, what  seems to be of more interest, how many times you visit the page, what did  you do next, what your location is etc etc can provide huge data to analytics  to ​personalise​ the communication. It helps build the right intimacy by  providing appropriate messaging.  The ultimate purpose of all the analytics is to ​serve the right emotions​.   3 
  • 4. 4    What is Communication Skill?  Communication Skill is the ability to effectively give and receive information.  Different types of communication - Verbal (oral/ written)/ Non-verbal/ Visual,  Formal/ Informal, One-to-one/ One-to many...  The purpose of communication - to inform, to express feelings, to imagine, to  influence, and to meet social expectations  My learning so far on this topic  Day 5 post​ - 5 Ways to Build Your Personal Brand Every Time You Speak  Day 15 post​ - 3 Simple Frameworks to Give Effective Feedback  Day 25 post​ - Pixar’s top 6 Rules of Great Storytelling  How to improve this skill?  Set a goal to ​become a go-to person​ by mastering the art and science of  Communication​.   Follow the ​LAST model​ to build your personal brand as a Guru of ​Communication​.   Learn​ - Invest time in learning different frameworks/ models/ techniques of  Communication   Apply​ -   Identify a model suitable to you  Create a template to document the flow of the process  Find opportunities to use the selected method/ template  Maintain record/ process flow of every important activities you did with  respect to ​Communication  Maintain notes of your thoughts/ insights/ failures/ challenges…. to be used  for sharing/ training others  4 
  • 5. 5    Share​ - Share the insights captured in step 2 above in a planned manner (social  media posts, blogs, videos, study notes…)  Train​ - Generate opportunities to train your peers and team members so that, over  time, your organization benefits from your efforts  Purpose of this document  I took a 66 day challenge​ to study Life Skills last year (10 April 2019). To my  astonishment, I succeeded in studying for 66 days one skill a day.   My objectives of learning these skills were - To strengthen my mind to face life’s  challenges with ease, To use these skills in my worklife for a better performance, To  use these skills in my personal life for enriching my relationships, To open new  possibilities to surprise myself.   This is my next 66 day challenge​ (from 10 April 2020) - To share my Life Skills  learning with my social media friends.   I pray that my toil helps you in your success journey.  What are Life Skills?  UNICEF​ defines Life skills as - ​psychosocial abilities​ for adaptive and positive  behaviour that enable individuals ​to deal effectively with the demands and  challenges of everyday life​. They are loosely grouped into three broad categories  of skills  - cognitive skills​ for analyzing and using information,   - personal skills​ for developing personal agency and managing oneself,   - inter-personal skills​ for communicating and interacting effectively with others.  Which LifeSkills are covered?  The ​World Health Organisation​ identified these basic areas of life skills that are  relevant across cultures:   1. Decision-making  2. Problem-solving  5 
  • 6. 6    3. Creative thinking  4. Critical thinking  5. Communication  6. Interpersonal skills  7. Self-awareness  8. Empathy  9. Coping with emotions  10. Coping with stress.  Some trivia  ‘Life skills’ was never part of the school curriculum. WHO/ UNESCO mandated  academia to teach these skills in all schools across the globe in 1993.  Different countries educate their children in these skills with different objectives  - Zimbabwe and Thailand - prevention of HIV/AIDS  - Mexico - prevention of adolescent pregnancy  - United Kingdom - child abuse prevention  - USA - prevention of substance abuse and violence  - South Africa and Colombia - positive socialization of children.    6