iSecureCyber (Long Pitch Deck)

An Offering from Transformationplus

Copyright © 2009 Transformationplus. All rights reserved.Innovated by Transformationplus
Our Why That Drives Our What
We are a company which
harnesses the digital disruption
to
develop products &
services that make life
simple.
Our Vision

iSecureCyber is innovated by Transformationplus,
which is a product innovation company.
iSecureCyber realises small and medium organisations
face several challenges when identifying, classifying,
monitoring and mitigating cyber risk.
iSecureCyber enables easy management of cyber risks
using end to end automation, built-in intelligence and
integration with other cyber security products.
Company Overview

The Problem
70% of SMBs would experience increased
cyber attacks owing to lack of knowledge
on how to protect their organization from
these attacks
55% of SMBs lack in budget planning on
cybersecurity.
80% of Australian SMBs are estimated to
go bankrupt within 12 months owing to
cyber attacks
Source: NSW Business Chamber

A one stop cloud platform that automates
the work of a cyber officer
1. Developed to be easily operated by the
nontechnical novice user.
2. End to End (E2E) automation provides
‘implement and forget’ functionality.
3. Integrates with different cyber and non
cyber products to provide holistic and
meaningful insights to defend against
cyber attacks.
4. Designed specifically to address Small
& Medium Business’s Cyber Risk
Our Solution

Catered towards SMBs that lack cybersecurity
expertise and budget, iSecureCyber has the
built-in intelligence to automatically implement
complex decisions thereby negating the needs
of expert professionals
Modelled on the basis of the industry backed
data, iSecureCyber has a robust Cyber Early
Warning System (CEWS) as an alert mechanism
to indicate the probable cyber attacks
Easy to use Cyber Handbook (CHB) providing
step - by - step info to improve on the maturity
level of cyber resilience with an 80% reduction in
efforts
Provides 100% of the value at 30% of the cost.
Source: NSW Business Chamber
How iSecureCyber
solves the problem

Base
Supply chain
security
Interim
Cyber certification
management
Advanced
Centralised cyber
platform
Futuristic
Travel cyber
security
Giant leap
Cyber automation
hub
Our Roadmap
August
2020
launched
March
2021
July
2021
December
2021
December
2022

Arvinth Kumar
Cyber Associate Consultant
Qualified CCNA professional
with compliance and standards
skilled such as ISO27001 and
CPS234
Gokul Srinivasan
PRABIR SAHA
Founder & Executive
Director
A successful entrepreneur
with more than 25 years of
experience in leading large
profitable cohort for disruptive
technologies, automation and
innovation, who then are
creating the next generation
solutions for his customers.
Prakash
Balasubramanian
William McClure
Head of Threat Intelligence
Experienced IT professional with
extensive experience in
infrastructure/support and
security
Chief Product Owner &
Co-founder
Cybersecurity expert certified in
CISSP,CISM,CISA,
CEH,CRISC and having 15
years of industrial experience
Chief Technical Officer
Founder of a software company
(Axel IT) and over 15 years of
experience in developing and
enhancing technology for
businesses
Our Team

Our Business Model
Five Minutes Onboarding
Choose Subscription Type
Complete Trial
Click for Trial
5
Payment
We have a very simple
Software as a Service
business model with instant
onboarding through our
website and leveraging on our
partner networks. Its simplicity
and scalability help us to built
good customer relationships.

Delighters
Basic
Satisfiers
Basic
This is a sample
text.
Insert your desired
text here.
Delighters
One platform that SMB’s need
to use. No Extras and No BIG
$$$. Your Cyber Defense in
your hand!
Mandatory Characteristics
iSecureCyber can be
customized & implemented
across SMB's
Basic
Expected characteristics of a
Cybersecurity management
is available within
iSecureCyber
Satisfaction
Functionality
Kano Model Analysis

iSecureCyber enables effective and
automated identification of cyber risk
1. Dashboard catering to the senior management
3. Separate instances for Australia, Europe, US
and India
4. PHP and Angular JS stack providing stability,
functionality and simplistic UI design
2. Hosted on AWS
Our Product

Maintain compliance with
regulations and standards
1
2
3
4
Centralized, simplified and effective
management of cybersecurity
Ability to showcase
cybersecurity maturity as a
selling point to clients
Achieve and maintain cyber
security certifications (ISO27001,
SOC2-type 2) etc.
Value To Customers
REDUCE Cost &
Effort By 90%

“Simplicity of the product and
support from the Tplus team
have stood out.”
“iSecurecyber is at the leading
edge of how multiple parties will
share compliance information
going forward.”
“Team managed to
demonstrate their flexibility,
work ethics and the icing on
the cake is the ease of use of
their iSecureCyber.”
“We have used iSecurecyber
to attract other valuable
customers.”
“
”
“
”
Nick Gatland
COO & CRO at
Locii
Rakesh Routhu
Co-Founder & COO at
Aerologix
Testimonials from Early
Adopters

Market Validation
(Impact of third-party risks)
37%
Damage to Reputation
30%
Poor customer
experiences
29%
Cost incurred for
remediation
43%
Loss of customer trust
42%
Loss of revenue
38%
Failure to Innovate/execute
strategy
Third-Party
breaches
Increased by
35% from
year 2017 to
2019
Source: A commissioned study conducted by Forrester Consulting on behalf of RSA, December 2019
https://www.darkreading.com/attacks-breaches/third-party-breaches---and-the-number-of-records-exposed---increased-sharply-in-2019/d/d-id/1337037

400 Million +
TAM
400 Million+
Total SMB’s worldwide
Total SMB’s in N America, Middle-east,
Europe and Asia Pacific
200M + SMB’s /$1 Trillion
Total target SMB’s
(20% of available market)
40M+ SMB’s/$240B
SAM
SOM
400M+ SMB’s + & $ 2 Trillion
Source: Australian small business and family enterprise
Connected small business US: Deloitte
Europe: No. of SMEs, Statista
Asia Pacific Economic Corporation
SME’s in Asia: Wonder Research
The Middle east Investment Initiative
National Action Plans on Business and Human Rights
Average per SMB= 6000$
Market Size

Factors Responsible Are:
• Increase in stringent compliance
mandates.
• Lack of in-house competencies in the
organization.
• The rising instances of cyberattacks.
• Faster adoption by SMEs for TPRM
solutions. 2019 2022
3.2
Billion
USD
6.5
Billion
USD
3.2
Billion
USD
6.5
Billion
USD
Attractive Market Opportunities in TPRM
Source: https://www.marketsandmarkets.com/Market-Reports/third-party-risk-management-market-
222423768.html
* CAGR=Compound Annual Growth Rate
*TPRM=Third-Party Risk Management
Global Growth Estimation in
Market Size

Role
Industries
C-level executive
Vice president
Director
All industries
Size of Business
Small
Medium
Large
* The bar graph denotes the number of targets for iSecureCyber in different size and roles in the businesses
Customer
Demographics

Initial
Stage
• Content Marketing (Video)
• Digital Marketing
• POC
• SEO
• Referral Strategy
Growth
Stage
• Events and experiences
• Local sponsorships
• High-level partnerships
(ISACA, AISA)
• Outbound advertising
• Word-of-mouth referrals
Customers
Advocates
Visitors
Leads
Seekers
Customer Acquisition

Third- party
Networks20%
Referrals
20%
Distribution
Channels

CompetitorsNicheLeaders
ExpensiveAffordable
Offers affordable and
easy to use third-party
vendor management
software

Investment
Opportunity
We’re looking for (series A)- $5M in
funding, 40% of which will be spent on
operations, 40% on human resources,
and 20% on marketing. This will allow us
to generate $7.5M in revenue in the
next 48 months.

Why Invest Now
Big Opportunity
Compelling Market Validation
Uncomplicated Business Model
Strong Scalability
Solid Team
1
2
3
4
5
Single product at 10% cost
Attractive market opportunities of 6.5 Billion USD
With five minutes onboarding
A diverse team with longstanding relations
Gross margin of 100% and virtually no COGS generated

Contact Us
info@transformationplus.com
info@isecurecyber.com
0421 010 510
10 Penrose Street,
Marsden Park, NSW 2765,
Australia

Thank You
Questions?

iSecureCyber (Long Pitch Deck)

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