Disruptive Innovation "A must for Startup Entrepreneur"
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#Startup #SuccessRate #Measure only with degree of #Disruption in the #EcoSystem
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Disruptive Innovation "A must for Startup Entrepreneur"
- 4. What is the Difference ? Some brands are “Invisible” on present context
- 5. What went wrong ? All become prey to disruptive innovation Fact 1 : The Products are not good enough for existing customer Fact 2: There is no profitable market for this kind of product Fact 3 : Profit cannot be made on conventional manner
- 7. Disruptive Innovation • A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances • First coined by Harvard professor Clayton M. Christensen • Disruptive innovation all about simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo. • Disruptive innovations are not breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population
- 8. Time Performance Performance that main stream market can absorb
- 10. The power of disruption is the key to business growth
- 11. Sustaining Innovation Disruptive Innovation Problem well understood Problem not well understood Existing Market New Market Innovation improve performance, lower cost, incremental changes Innovation is dramatic and game changing Customer is believable Customer doesn’t know Market is predictable Market is unpredictable Traditional business methods are sufficient Traditional business methods fails Targeted High end Customer (Forget about low-end customer base) Take the advantage, create conducive atmosphere, accessible and cheaper technology.
- 12. Types of disruptive Innovations • Low end disruptive innovation • New market disruptive innovation
- 13. Low end disruptive innovation • Low-end disruptive innovation targets a customer base and may provide a huge profit in the future. • This may be a general rule in technologies. When a new technology is introduced, it may not have too many attributes. As the technology matures, two things happen in parallel. • First, the normal performance of the business is enhanced. • Examples • Computers get faster. Digital cameras gain better resolution and increased shutter speed. CDs gain storage density. • Second, number of features get enhanced • Example functionality.. • Wifi on camera, Social share directly from camera, Image stabilizer function, night mode • Automatic gear shift of Maruti Celerio a clear disruption
- 14. Cycle of low end disruptive Innovation Existing market Leader Follows sustaining innovation New Market Entrant implements low end disruptive innovation Start eating into existing market leader share The existing market leader realize this but its too late New entrant becomes market leaders
- 15. New Market disruptive innovations • The new market disruptive innovation has its target fixed as the market or market segments that are not covered or even thought about by existing companies. • Mostly (though not all the times), it does so with the aid of a breakthrough innovation. • New market disruptive strategies seem similar to low-end disruptive strategies because price is the main factor that separates different markets.
- 16. Some Examples New Market • WhatsApp disrupt SMS • TESLA disrupt Energy Storage • Google disrupt Mobile phone • AMAZON disrupt E-book • Redbus disrupt Bus ticketing • OYO disrupt Hotel booking • LinkedIn disrupt Recruiting • Food Panda, Swiggy disrupt • Auto shift gear • Hybrid Cars • Electric Cars • Driver less Car
- 17. “Disruptive innovation” being replaced by “disruptive technology”
- 18. Tale of disruptive innovation in Industries • Retail Industry • Big format retails Grocery, Cloths, Electronics • E-Commerce • Airlines • Low fare air travel • Photography • Digital Camera and Online editing • Telephony/Mobile • VOIP Automobile Auto shift gear, Driver-less car, Books and Libraries Kindle, iPad Online Marketplace
- 19. Application in Emerging Market “INDIA”
- 21. What we are creating ? • New set of values for the customers • New Market boundaries • A new blue ocean • New demand creation • Making competition irrelevant as rule of the game yet to be set • Seize profit and growth • Value innovation