2. What we aim for
Applicable knowledge of and
experience with:
1. Persuasion
2. People skills
3. Dealing with resistance
3. My real life application(s)…
Situation in which you would
have wanted your new and
improved influencing skills:
Ø Who? (Anonymous)
Ø What? (Result, actual and desired)
I was negotiating my wage with my
future boss. I feel I have left something
on the table.
4. Gustaaf Vocking MSc MBA
Ø Master of Econometrics
Ø Bachelor of Business information science
Ø Psychology and post Doc didactic skills
Ø Executive MBA (Nyenrode, Kellogg and Stellenbosch)
Ø Entrepreneur since age of 15
Ø Management Coach/Consultant/Trainer
Ø Leadership/Communications/Brain skills
Ø Managers/Professionals/Experts
Ø Europe & USA
Ø >20 years of Change management experience
Ø >10.000 (senior) managers and experts
5. The three steps to influencing people
Determine what you want and why
Determine what the other(s) wants
and why
Give what they really want while
getting what you want
0.
1.
2.
6. What drives people… you in particular?
Answer the following questions
for yourself:
Ø What makes people do what they
do?
Ø What makes you do what you
do?
Ø What keeps you going when you
lack motivation?
16. Poiesz (1999) on behavior management
üMotivation: the degree of a
persons interest in (the result of) this
behavior
üAbility: the degree of a persons
skills, capacity, experience and
instruments to show this behavior
üOpportunity: the degree to
which time and circumstances
stimulate or obstruct this behavior
18. The three steps to influencing people
Determine what you want and why
Determine what the other(s) wants
and why
Give what they really want while
getting what you want
0.
1.
2.
20. How do you steer (your) thinking?
Answer:
Ø How do you influence your
thinking (in)directly? I.e. What do
you do?
Ø How do you influence someone
else's’ thinking (in)directly? I.e.
What do you do?
21. How to steer with questions?
ü What/How/When/Who…?
ü Why?
ü What else can you think of…?
ü What can you do/think of to get more
ideas?
ü Who can help you get more ideas?
apreciatively
22. How to steer with questions?
ü What/How/When/Who…?
ü Why?
ü What can you conclude/solve …?
ü What can you do/think to
conclude/solve…?
ü Who can help you conclude/solve…?
apreciatively
23. Monitoring for Changeable behavior
Motivation
Opportunity Capacity
Want to change?
Ability to change?
Permission to change?
24. My real life application(s)…
Situation in which took a hard
and important, maybe costly:
Ø What did you think and feel after taking
the decision, but before the results were
active.
After I signed the contract for my new
job, I was surprised to feel insecure
and restless even though I knew this
was a great job in every possible way…
25. Mental process of change
No need Needs Change wanted Change decided
(and doubting)
Critical
customer
26. Asking the right questions
ü Open question: requires
a long answer, usually
involves someone’s
opinion.
ü Closed question: can be
answered in a brief way,
such as ‘yes’, ‘no’, ’blue’
or ‘high’.
Open questions
Closed
questions
Yes/no
questions
28. Follow up questions
ü Steer the other person’s
thinking
ü Use a sequence of questions:
build depth and complexity
ü Follow up ‘yes-or- no’
questions
29. My real life application(s)…
What is the last thing that you
bought of significant value?
Why did you buy it?
I bought a new Macbook Pro. As I use
it for all my work it is an elaborate
and pricy laptop. I like how simple
and straightforward it is, compared to
Micro$oft computers. Moreover it looks
good and cool.
43. Quality questions: motivation
Ø What should … hold for you?
CRITERIA
Ø Why is CRITERIUM important?
Away from/Towards (ask 3x Why)
Ø How do you know you do … well?
Internal/External validation
Ø Why did you choose …?
Procedures/Options
Ø What is the relationship between … (last year
and now)?
Change preference (same/change)
Pro-active/Reactive
Details/Head lines
Self/Other focus
44. Quality questions: pain/pleasure
Ø Tell about CONTEXT + SITUATION you
disliked?
Feeling/Choice/Thinking
Ø Tell about SITUATION that met CRITERIUM?
Independent/Proximity/Collaborative
What did you like about it?
Person/Task focus
45. Quality questions: rules
Ø How can you increase success CONTEXT?
How can X increase her/his success CONTEXT?
My rules/My rules
My rules/.
No rules/My rules
My rules/Your rules
Ø How do you know Y is good at CONTEXT?
See/Hear/Read/Do/Sense
How often do you need to OBSERVE to be
convinced?
x times/Automaticallly/Continously/Period
46. My real life application(s)…
Situation in which you would
have experienced resistance
while you were (attempting to)
influencing(/influence):
Ø Who? (Anonymous)
Ø What? (Result, actual and desired)
I was negotiating the price for a
second hand bike and the seller just
said “No!”.
57. Influencing: give FRE often
ü Frequent Recognition and Encouragement
« Regularly recognize accomplishments (big or small)
« Regularly recognize (project) milestones
« Be an enthusiastic supporter (encourage learning)
« Regularly encourage and/or praise
61. My real life application(s)…
Situation in which you
experienced conflict:
Ø Who? (Anonymous)
Ø What? (Process + Result, actual and
desired future)
I had a fall out with a friend who took
for granted that I arranged for
everything on our golf day. We both
got angry, thihgs from the past were
dragged in. We didn’t speak for a
month afterwards.
62. Dealing with resistance: conflict
Rational
phase
Anihilation through self sacrification
Anihilation of enemy
Limited damage doing
Threathening
Damaged self image
Image and coalitions
Deeds
Debate
Toughening
Emotional
phase
Battle
phase
64. Influence: basic mechanisms
Robert Cialdini :
‘Commonalities create
a level of shared trust
and likeability.’
Do watch this video! https://youtu.be/cFdCzN7RYbw
87. WIRMI (What I really mean is)
ü More concrete and concise.
ü Helps thinking.
ü Lessens stuttering, stammering and “ehm”-ing.
1. Stop speaking
2. Think up the answer to WIRMI?
3. Only speak in proper full sentences
93. Co-creative decision making
ØDo you support this decision? Yes/No
ØWhat level of agreement are you at?
ØWhat alterations to the agreement would better serve
your needs?
95. What is the ROI of happiness?
Research says:
üMore engagement
üLower churn
üHigher employee satisfaction
üHigher productivity
üPreventing burn out
üMore sales
üHigher client satisfaction
http://youtu.be/fLJsdqxnZb0
96. Change your habits… interruptively
1. Be aware of the pattern
2. Be aware of the rewards
3. Interrupt your pattern
consciously
4. Replace it with a new pattern
with better rewards
97. Keys to making people like you
Make them feel good
Ø Show sincere interest
Ø Connect
Ø ask questions
Ø listen actively
Ø follow up questions
Ø (Empathic) statements
Ø save face
Ø Story tell
98. Keys to making people like you
Make them feel good
Ø Show sincere interest
Ø Connect
Ø ask questions
Ø listen actively
Ø follow up questions
Ø (Empathic) statements
Ø save face
Ø Story tell
99. The ‘magic’ Friendship formula
𝐹𝑟𝑖𝑒𝑛𝑑𝑠ℎ𝑖𝑝 = 𝑝 + 𝑓 + 𝑑 + 𝑖
1. Proximity
2. Frequency
3. Duration
4. Intensity