Indian Poultry Sector in Transition by Dr. P. S. Mahesh

1. Dr. Mahesh P. S.
Indian Poultry Sector In Transition -A perspective

2. Poultry Industry in India:
• One of the fast growing Techno-commercial Industry (8 – 10% y-o-y).
• Third largest egg producer (72 billion eggs/yr) / 26crores per day
• Fifth largest chicken meat producer (3.5 MMT) 1 crore chicks per day
• Total input and output value – 17 bn $ / 1.0 lakh crores
• 6 million employed.
• Majority of the sector – Southern India.

7. Key Raw Materials of the Feed Industry
Maize
Rice Bran
Wheat bran
Oil meals

8. Business models:
• “Family run”
• Partnership.
• Proprietorship.
• Corporate.
• NGO
• Government.

9. Value chain of Poultry:
• Backward linkages- inputs for production.
• Core activity – Poultry farming.
• Forward linkages- product, processing,
value addition etc.

10. Transition ……….
Inputs
• Buying behavior.
• Storage.
• Processing.
• Alternate raw materials.
• Hedging / trading.

11. Hatchery Practices.
• Single stage systems.
• Automation.
• Live monitoring.
• Inovo vaccination.
• Broiler sexing.
• Hatchery feeding. ?

12. Farming concepts
• Housing.
• Automation of feeding,
watering & medication.
• Autonesting.

13. Rural Transition.
• Great livelihood Projects.
• Diversification.
• Branding.

14. Processing are we ready?????

15. Market Dynamics.
• Most accurate data.
• Supply demand analysis.
• Faster price discovery.
• Helpless situations.
• Processing.
• Branding.
• Online market.

16. Green Poultry.
• Solar.
• Water harvesting.
• Solid & liquid waste handling.
• Litter power.

17. Sustainable Factors in Poultry
• Land.
• Water.
• Inputs ( grains)
• Energy.
• Environment.
• Consumer preferences.
• “ MORE from LESS is the Manthra”

18. Opportunities :
• Huge Middle Class sector—over 650 Million
• Increased Purchasing power
• Quality Know How –WTO
• Market Stabilization
• Export
• More Value.

19. Hope …………
• Encourage automation.
• Incentivize farmers for solar, power generation, waste
management.
• Recommend rain water harvesting.
• Poultry companies to have exclusive agri division for grain inputs
for poultry with modern practices.
• India : great potential for free range or organic farming.

20. drmaheshps@gmail.com
www.cpdoti.org
09845616268
Thank You